POTT Crème: New Limited Edition Makes a Big Splash
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Starting in May 2026, POTT Crème will expand the POTT portfolio as an eye-catching limited edition. The liqueur, with an alcohol content of 16% ABV, combines a delicate chocolate flavor with the vanilla aroma of authentic overseas rum and is available for a suggested retail price of €6.49 in grocery stores and in Henkell Freixenet’s Cheers2You online shop.
With POTT Crème, the market leader in the “German brown rum” segment is strategically building on the positive performance of POTT in retail and providing additional momentum for the category.
The limited edition also makes a statement at the point of sale: An eye-catching crowner ensures high visibility, complemented by an attractive mixed display that combines POTT Crème and POTT Egg Liqueur. The limited edition is available for a short time only, making it ideal for driving seasonal sales and impulse purchases.
“With POTT Crème, we’re launching a limited edition that makes a compelling statement at the POS, both in terms of taste and visual appeal. This increases shelf appeal and creates additional purchase impulses, while simultaneously strengthening the dynamic growth of the POTT brand in the cream liqueur segment,” explains Vanessa Lehmann, Head of Communications at Henkell Freixenet.
POTT Crème will be available starting in May 2026 at a suggested retail price of €6.49 in stores and in Henkell Freixenet’s Cheers2You online shop.
