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    You are here: Company information - Molson Coors Brewing Company (UK) Limited, Headquarters and Burton Brewery

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    Company information

    Molson Coors Brewing Company (UK) Limited, Headquarters and Burton Brewery

    Great Britain and N.I., Burton-on-Trent

    31.08.2018   Molson Coors Canada and HEXO Announce Agreement to Create Joint Venture Focused ...    ( Company news )

    Company news ... on Non-Alcoholic, Cannabis-Infused Beverages for the Canadian Market

    Molson Coors Canada, the Canadian business unit of Molson Coors Brewing Company (NYSE: TAP; TSX: TPX), and leading Canadian cannabis producer, The Hydropothecary Corporation (“HEXO”) (TSX: HEXO), are pleased to announce that they have entered into a definitive agreement to form a joint venture to pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization.

    The joint venture will be structured as a standalone start-up company with its own board of directors and an independent management team. Molson Coors Canada will have a 57.5% controlling interest in the JV, with HEXO having the remaining ownership interest. The new company will combine the proven beverage experience of Canada’s leading brewer with a recognized innovator in the fast-growing cannabis sector to explore the highly anticipated consumable cannabis market, which is expected to be legally permissible in Canada in 2019.

    “Canada is breaking new ground in the cannabis sector and, as one of the country’s leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment. This new venture is consistent with our growth strategy and our commitment to being First Choice for Consumers and Customers by ensuring that Canadians have access to high-quality products that meet their evolving drinking preferences,” said Frederic Landtmeters, President and CEO of Molson Coors Canada. “While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable and consistent non-alcoholic, cannabis-infused beverages. We look forward to partnering with HEXO, a recognized leader in the medical cannabis space in Canada that will bring robust production capacity, a track record of innovation, and, most importantly, shared values when it comes to doing business the right way and earning the trust of consumers.”

    “HEXO continues to lead the way for smoke-free cannabis innovation in Canada. We are excited about this partnership with Molson Coors Canada, an iconic leader in adult beverages, as we embark on the journey of building a brand new market. With this new company, we are bringing together Quebec’s oldest, most established company with one of its newest success stories in a truly innovative partnership,” said HEXO’s CEO and co-founder Sebastien St-Louis. “As two leading companies who share a track record of excellent practices, as well as respect for law and regulations, HEXO and Molson Coors Canada have established a relationship built on trust, and together we will develop responsible, high-quality cannabis-infused beverages for the consumable cannabis market in Canada.”

    Closing of the transaction, which is targeted to occur before September 30, 2018, is subject to the satisfaction of certain conditions, including execution and delivery of various transaction agreements, including governance documents and R&D and supply agreements. In connection with the closing of the transaction, subject to the final approval of the Toronto Stock Exchange, HEXO will issue to Molson Coors Canada warrants to purchase shares of HEXO.
    (Molson Coors Brewing Company (Canada))
    29.01.2018   UK: AB InBev, Molson Coors confirm beer prices hikes for this year    ( )

    AB InBev and Molson Coors will raise beer prices to above inflation over the next 12 months in the UK, making some beers and ciders up to 3.9% more expensive than in 2017, The Morning Advertiser reported on January 21.

    Inflation currently sits at 3%, according to the Office For National Statistics, but the Bank of England believes it will fall back to 2% this year.

    While inflation dipped from 3.1% (a six-year high) in November to 3% in December, AB InBev and Molson Coors are set to raise product prices by between 3% and 3.9%, The Morning Advertiser has learned.

    AB InBev, which produces Bass, Boddingtons, Budweiser, Corona and Stella Artois, will increase prices by 3.9% across its portfolio. A spokesperson said this reflected ongoing pressure on the beer industry and the UK economy.

    A spokesperson said: “We have communicated to our customers that from 1 February 2018 we will be increasing our wholesale price by 3.9% across our portfolio (excluding duty).

    “This increase is part of our regular price reviews and reflects ongoing pressure in the beer industry and the UK economy.”

    The spokesperson added: “We always look to keep any increases to a minimum for our customers, maintaining an increase lower than the retail price index (RPI), despite this having more than doubled versus last year.”

    Molson Coors will increase its prices, with the average rise in the cost of its beers and ciders ranging between 3% and 3.2%.

    The brewer said the price hike was due to increasing costs. A spokesperson added: “At Molson Coors, we are constantly working to manage the variety of different costs associated with the production and supply of our beers.”

    They added: “However, increases in the cost of packaging materials, utilities and raw ingredients have meant it is necessary to increase our prices.

    “The price increase has been kept to the minimum level required to enable us to continue to invest in our business and customers, and to deliver great customer service and well-supported beer brands.

    “The price increase varies from brand to brand, however, the average increase is between 3% and 3.2% across our portfolio.”

    Other brewers are yet to reveal any 2018 price changes to The Morning Advertiser.
    12.01.2018   Molson Coors Acquires Aspall    ( Company news )

    Company news Strengthens Molson Coors’ position in the UK’s fast-growing market for premium cyders and supports Company’s portfolio premiumisation strategy

    Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited.

    Molson Coors and Aspall, the award-winning premium cyder1 brand, are pleased to announce they are coming together in what is the latest milestone in the Suffolk cider company’s illustrious history. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence.

    Founded in 1728 by Clement Chevallier and run by the eighth generation of his family, Aspall is an established premium brand of quality and provenance. The company’s high-quality portfolio strengthens Molson Coors’ position in a fast-growing market for premium cider in the UK. Aspall also produces leading specialty vinegars, including Aspall Organic Cyder vinegar, which is made using a fermentation process that is the only one of its kind in the world.

    Aspall operates from a single site in the parish of Aspall, Suffolk, where the Chevallier family first planted the orchards at Aspall Hall. Members of the family will remain part of the business and will play a key role in shaping the strategic direction of Aspall, ensuring that it remains a cornerstone of the surrounding community.

    Through its industry-leading expertise in marketing, distribution and logistics, Molson Coors is ideally positioned to grow the business in the UK and establish a leading presence for the Aspall brand in key markets around the world. Molson Coors will be investing in Aspall’s Suffolk operation, helping further the founding family’s ambition to redefine the cider category by giving more consumers the opportunity to taste and develop an appreciation for the genuinely premium nature of high-quality cider.

    Phil Whitehead, Managing Director of Molson Coors UK & Ireland, said: “We’re delighted to add Aspall to the Molson Coors portfolio. Both companies share a similar history that is deeply rooted in family, dedication to customers and a commitment to excellence. The Chevallier’s have been producing cyder for almost 300-years and their range of brands enhances our existing portfolio. We’re now looking forward to helping Aspall become the number one premium cyder in the UK and building on the huge potential of the Aspall vinegars, as part of an ongoing strategy to premiumise our portfolio.”

    Barry Chevallier Guild, Aspall Chairman, said: “This is an important milestone in Aspall’s long history and a proud day for everyone involved with the company. Having been in close discussions with Molson Coors for over a year, we were delighted to find that they share our rich heritage, passion for making quality cyder and vision for the future development of Aspall and its people. Molson Coors is known for respecting the provenance of local brands it has acquired in the past, and has the scale and expertise to accelerate our growth in the premium cider category in the UK and beyond.”

    Henry Chevallier Guild added “There is a real opportunity to elevate and grow the status of English cyder in the UK and abroad both as a beverage and as an excellent partner for food. We believe that Molson Coors investment will provide the catalyst to grow Aspall and build the recognition for quality cider worldwide.”

    Volume of cyder sales at Aspall grew by 10% in 2016. The UK cider market is a substantial industry that is in value growth. The total cider market value grew by over 25% between 2010 and 2015 and is projected to continue that growth through until 2020 according to data from Nielsen2. Aspall will operate as part of Molson Coors UK & Ireland, within the Molson Coors European business unit and will continue to press, ferment, keg and bottle at the Cyder House in Aspall, Suffolk.
    (Molson Coors Brewing Company (UK) Limited)
    24.01.2017   UK: First wave of UK brewers unveil price increases for this year    ( )

    The first wave of the UK brewers have unveiled their price increases for 2017, highlighting the ongoing pressures on the beer industry, the Morning Advertiser reported on January 13.

    Molson Coors said it had raised the wholesale selling price on the majority of its draught products by 2.4% from Monday, 9 January. It said it had been working to manage production costs and had worked hard to keep its rises to a minimum.
    The brewer boasts beers including Doom Bar, Carling, Staropramen and Coors

    A spokesman for the brewer said: “At the headline level, we will be raising the published wholesale selling prices on the majority of our draught products by approximately 2.4% as of 9 January 2017.

    “At Molson Coors, we are constantly working to manage the variety of different costs associated with the production and supply of our beers, and will continue to do so.

    “We are dedicated to managing all production costs and offering a high-quality and good-value product to our customers. The price increase has been kept to the minimum level required to enable us to continue to invest in our business and customers, and to deliver great customer service and well-supported beer brands.”

    AB InBev, which produces Budweiser, Corona, Bass, Boddingtons and Stella Artois, has increased its prices by 2.3% on average. It said this reflected the ongoing pressure on the beer industry.

    James Rowe, head of pricing and revenue management at AB InBev UK & Ireland said: “We have communicated to customers that from 1 February 2017 we will be increasing our wholesale price by an average of 2.3% across our portfolio (duty inclusive). This is part of our regular price reviews and reflects ongoing pressure in the beer industry.

    “We always look to keep any increases to a minimum for our customers, while ensuring we maintain the right balance between costs and revenues so we can continue to invest in our brands and support our company’s long-term future.”

    Other brewers are yet to reveal any pricing changes for 2017.
    13.09.2016   UK: Molson Coors declares interest in acquisitions in Scotland’s growing craft beer sector    ( )

    The Scottish arm of North American brewing giant Molson Coors has declared it is open to making acquisitions in the country’s rapidly growing craft beer sector, as it highlighted a boost from two major supply deals with customers in Scotland, The Herald reported on September 5.

    The brewer has a track record of acquiring promising craft and real ale brewers, having snapped up Cornwall-based Sharp’s in 2011 and Cork’s Franciscan Well in 2013.

    Hugo Mills, head of Molson Coors Scotland, believes the rise of craft and cask beer mirrors consumers’ increasing demand for more niche and local products. And he said the company would “absolutely” consider doing deals in Scotland if the right opportunity arose.

    Mr Mills said: “Would we like to enter into that arena for Scotland? Yes, we absolutely would, for no other reason than to reinforce our own commitment to the Scottish marketplace. It wouldn’t have a material difference to our own profitability or commercial set-up. We would rather probably do it because we’d like to be encouraging and supportive of the development of some cracking small craft brewers.

    “So if the right opportunity presented itself then yes, we would certainly consider it.”

    Despite rapid growth in recent years, craft beer still only accounts for a small proportion of overall beer sales in Scotland. Mr Mills estimates the sector is responsible for four to five per cent of beer consumption north of the Border and believes the market to still be in its infancy.

    He said: “To the extent it will have a marked impact on the beer industry, I think it will require quite a few more years to make any material difference. The industry has proliferated in terms of the number of craft brewers. But the actual share of craft consumption still remains fairly small and fairly consistent.”

    Molson Coors was recently buoyed by securing a supply deal with Northern Services, the operator of student union bars in St Andrews, Glasgow (Glasgow University Union and Queen Margaret Union) and Belfast (Queen’s). Mr Mills said Northern Services previously had a long-standing supply deal with C&C Group, owner of Tennent’s Lager.

    “It gives us, undoubtedly, an absolutely amazing platform now to engage with the next generation of beer drinkers in Scotland,” he said.

    It has also just completed a stint supplying the bars at the Pleasance in Edinburgh during the Fringe in August. “It’s got an amazing backdrop for people that are open-minded and trying and experiencing new things,” Mr Mills said. “That works extremely well for a lot our brands.”

    Molson Coors continues to increase its share of the overall market in Scotland. Its Scottish unit is currently enjoying double-digit percentage growth, with data from industry analyst CGA showing that its Carling brand strengthened its position as number two brand behind market leader Tennent’s.

    Carling grew its market share from 5.9 per cent to 6.3 per cent in volume terms in the year to July 9, while nearest rival Stella Artois saw its share drop to 4.6 per cent from 5.1 per cent. Tennent’s remains out in front with a 64.1 per cent share of the total beer market.

    However, Mr Mills noted that the brewer’s strategy in Scotland is no longer as focused on Carling. Its ever-broadening portfolio includes the Swedish cider Rekorderlig, acquired from Chilli Marketing Brands last year, and Czech beers part of the Staropramen family. The brewer is also poised to welcome Miller Genuine Draft into its portfolio thanks to a deal cut in the aftermath of AB InBev’s giant, proposed acquisition of SABMiller.

    Mr Mills is satisfied with the momentum Molson Coors is building in Scotland, but is mindful of the challenges the wider licensed trade is continuing to go through, including the continuing shift to craft products and food, and a tough economic and legislative backdrop.

    He said: “As Molson Coors, we are certainly growing ahead of the marketplace – our business is (in) double-digit growth. We would be the only brewer in Scotland to be able to say that. We’re moving at quite a pace. What pleases me probably more than the growth is the fact we are positively impacting on businesses... and encouraging people to take on the changes needed to succeed in this tough marketplace.”
    22.06.2016   Latin America: Molson Coors poised to show strength in numbers due to ...    ( )

    ... integration of the Miller brand - analysts

    Late last year, Molson Coors confirmed its intention to buy out SABMiller from their MillerCoors US joint venture for US$12 bln. As part of the deal, Molson Coors will take control of the Miller brand portfolio globally.

    At the time, Molson Coors CEO Mark Hunter said the buyout would help accelerate Molson Coors' growth strategy "by strengthening our international beer portfolio ... as well as expand our presence in high-growth markets". Last month, Hunter even described the Miller Lite brand as providing a "great backbone" - along with its already-owned Coors Light and Staropramen brands - in international terms.

    Last week, analysts agreed that the integration of the Miller brand would prove "transformative" - particularly in Latin America. In a note following a management meeting, Cowen & Co's Vivien Azer said the company is poised to show strength in numbers.

    "Post the MillerCoors deal," Azer writes, "integration of the Miller brands should prove transformative to the segment, especially in Latin America as the brand will complement Molson Coors' footprint across the region and facilitate broader global expansion into additional markets such as Africa and Asia."

    Delving further into Latin America, Stifel analyst Mark Swartzberg said that, once completed, the transaction will see Mexico provide scope for growth.

    "In Mexico, the new rights to Miller Lite and the rest of the Miller International portfolio represent at least a 25% increase in region volume and the opportunity for joint marketing and in-market merchandising of Coors Light and Miller Lite, at a time when industry volume growth is at or above population growth and Bud Light is rapidly growing region share," he says.

    Molson Coors' acquisition of SAB's 58% stake in MillerCoors is conditional on Anheuser-Busch InBev completing its purchase of SAB. Both are expected to complete in the second half of the year.
    22.06.2016   USA: MillerCoors wins dismissal of lawsuit claiming brewer tricked consumers ...    ( )

    ... into paying premium prices for Blue Moon as “craft beer”

    MillerCoors LLC won the dismissal of a proposed class action lawsuit by a self-described beer aficionado who said the brewing giant tricked consumers into paying premium prices for Blue Moon by falsely portraying it as "craft beer", Reuters reported on June 17

    U.S. District Judge Gonzalo Curiel in San Diego said the plaintiff, Evan Parent, did not show MillerCoors affirmatively misrepresented the origins of Blue Moon, a Belgian-style wheat beer, such as by suggesting it is brewed in small tanks and produced in a small brick building run by "The SandLot Guys."

    "At best, these advertisements contain generalized, vague and unspecified assertions that amount to mere puffery upon which a reasonable consumer could not rely," Curiel wrote in a decision on June 16.

    The judge also found no showing that MillerCoors pressured retailers to put Blue Moon in craft beer displays, and said it was not liable if concert venues, sports venues and restaurant chains such as Applebee's and TGI Friday's decided on their own to call it a craft beer.

    Parent is from San Diego, court records show. His lawyers did not immediately respond to requests for comment on June 17.

    Marty Maloney, a MillerCoors spokesman, said the Chicago-based company is pleased with the decision.

    The lawsuit sought unspecified damages.

    MillerCoors is jointly owned by SABMiller Plc and Molson Coors Brewing Co. It also produces such brands as Miller High Life, Coors Light and Molson Canadian.

    Curiel also presides over an unrelated lawsuit by former students of Trump University. Republican presidential candidate Donald Trump, who has proposed sealing the U.S.-Mexico border with a wall, has complained that Curiel cannot treat him fairly because of the judge's Mexican heritage.

    The case is Parent v MillerCoors LLC, U.S. District Court, Southern District of California, No. 15-01204.
    13.06.2016   UK: Molson Coors takes on rights to distributing Dutch Bavaria's brands in the UK    ( )

    Molson Coors UK has taken on the UK rights to brands from the Dutch brewer Bavaria, OffLicence News reported on June 8.

    It will distribute the company’s Bavaria Premium, Bavaria 0.0%, Hollandia, Hollandia Import and Claro in the off- and on-trades.

    Production of the brands will stay in the Netherlands.

    The beers join a Molson Coors portfolio that includes Carling, Staropramen, Coors Light and Cobra.

    Rob Page, ‎managing director of Bavaria UK, which has handled sales of the brands in-house until now, said: “The UK is a key market for Bavaria where we see significant opportunity to grow our brands.

    “Through Molson Coors, we now have access to its salesforce, customer marketing team and industry-leading route to market capability.

    “We are very proud of where we have taken the Bavaria brand in the UK and this partnership allows us to springboard the brand to the next level to fully realise its potential.”

    Bavaria bought the Belgian brewer Palm last month.
    24.03.2016   USA: The “King of Beers” but suffers from continuous volume decline    ( )

    There's no doubt when it comes to the amount of beer brewed, Anheuser-Busch InBev reigns supreme in the U.S., where it accounts for 46% of the market all by itself, as well as globally, where it is also the largest brewer in the world, The Motley Fool reported.

    In 2015 AB InBev brewed 413 million hectolitres of beer - that's some 10.9 billion gallons, or over 351 million barrels - while No. 2 brewer SABMiller reported it produced 324 million hectolitres last year, or 276 million barrels. In comparison, leading US craft brewer Boston Beer produced 4 million barrels. And the 4,100 craft breweries in existence in the U.S. today collectively produced just 22 million barrels.

    But if bigger were always better, then Anheuser-Busch, Miller, and No. 3 brewer Molson Coors would be seeing sales grow, and in the USA that is not the case. According to the Brewers Association's mid-year report last July, craft production volumes were up 16% over 2014 and had reached an 11% share of total volume production for beer, which on a retail dollar basis, gave the industry almost 20% market share. Considering the total beer market itself was up just 0.5% in 2014, it's been the craft brewers and not the mass-brewed beers that have been carrying the industry higher.

    Although Anheuser-Busch InBev's Budweiser brand terms itself the "King of Beers" and has reveled in its vast size for years, it's obvious volume isn't everything.

    The American Customer Satisfaction Index recently released its latest annual survey of more than 70,000 consumers on how satisfied they are with more than 300 companies across 43 industries and 10 economic sectors. Based on the responses, the market researchers assign a score to the companies between 100 and -100.

    The latest index results gave Anheuser-Busch InBev a 74 rating in customer satisfaction, a 3.9% drop from last year's ranking of 77, and almost 12% below its score of 84, recorded back in 1994 when ASCI first began tracking customer opinion. Significantly, A-B's score is also below the industry average of 76.

    When it comes to mass brewers, there really are only a handful of breweries to compete against. So which one was deemed best? MillerCoors, the joint venture of SABMiller and Molson.

    While the survey doesn't break out by brands which beer might have generated such consumer support, by looking at the brewer's financial results, it's probable it was its Coors brand that carried the day.

    MillerCoors reported both the Coors Light and Coors Banquet brands grew market share in their respective segments in 2015, with the light beer enjoying its best quarterly volume performance since the second quarter of 2014, while the full-bodied version achieved its ninth consecutive year of growth.

    However, in light of the merger that may happen between Anheuser-Busch and SABMiller, this could be the end of the line for MillerCoors. As part of A-B's effort to smooth the regulatory path to approval for its $107 billion takeover of Miller, it hammered out a side agreement to sell to Molson for $12 billion the 42% share in MillerCoors that it doesn't already own, giving Molson the global rights to the Miller brand.

    As a result of adding that portfolio to its own, Molson Coors will be launched it into the No. 2 spot in the beer market with about a 25% market share, ahead of Heineken, which is a distant third with a 9% share.

    The world of the macro brewers is shrinking as a result of consolidation. Soon, perhaps, Anheuser-Busch InBev will be able to once again make "King of Beers" more than a branding slogan, but that might be because there's nobody left to really compete against it. Whether that leaves consumers satisfied is another question.
    20.01.2016   UK: Three major brewers reveal wholesale beer price rises for 2016    ( )

    Three major UK brewers have revealed their wholesale beer price rises for 2016 in a move likely to anger many licensees, MorningAdvertiser reported on January 14.

    Molson Coors will raise the wholesale selling price on the majority of its draught products by approximately 3.5p per pint and Heineken by an average of 2% or 2.5p. Diageo will increase the price of a 50L keg of Guinness by 4% from the end of this month.

    However, Greene King confirmed that it would freeze prices for the third year running on its own brewed products as part of an ongoing campaign to support the trade.

    Several leading operators have hit out against beer price hikes, arguing they are unnecessary as inflation is low and ingredients and delivery costs are falling.

    However, representatives from Molson Coors, Diageo and Heineken said that a need for investment was behind the higher prices and stressed that the increase had been kept to the ‘minimum level’.

    A Heineken spokesperson said the average increase was down on last year’s average of 4%, adding: “We always seek to absorb as much as we can before passing on increases to our trade customers. Our increase also reflects the very comprehensive investment programme we continue to undertake, bringing new and exciting premium drinks to the market and attracting new customers to the on-trade.”

    A Molson Coors spokesman added: “The price increase has been kept to the minimum level required to enable us to continue to invest in our business and customers. We are constantly working to manage the variety of different costs associated with production and supply of our beers and will continue to do so.”

    All Our Bars chief executive Paul Wigham commended Greene King for keeping prices flat but warned that customers were beginning to question rising prices after hearing about well-publicised beer duty cuts. “We are reaching a point where the price we have to charge for beer could be beyond the reach of average consumers. Just look at how midweek trade has deteriorated in the last 15 years for operators,” he told the PMA.
    11.01.2016   UK: UK beer giants under fire over planned price rises    ( )

    The death of the pint could be a step closer after the UK breweries came under fire over planned New Year price rises, BT reported on January 7.

    Two breweries - Molson Coors, makers of Carling, and Guinness giant Diageo - have revealed their intention to hike the price of a pint.

    Leading industry figures have attacked the new plans.

    “Grain and barley prices have halved since 2012, fuel is at its lowest price for years, meaning delivery costs must have been reduced,” Paul Wigham, chief executive of pub group All Out Bars, told The Publican’s Morning Advertiser.

    “There’s no wage inflation. I don’t understand how prices can be going up.”

    Tim Bird, who runs the Cheshire Cat Pub Company, warned in December that “savvy” customers were already questioning prices.

    “If brewers put their prices up - outside a duty increase - then where I can, I will stop selling those brands and move to more competitive alternatives - and I would ask other businesses to do the same,” he said.

    “These annual increases are becoming almost the norm.

    “Every year, there seems to be a reason for not holding prices or dropping them.”

    Defending their plans, Molson Coors said: “The increase is due to rising costs.”

    Diageo, makers of Guinness, added: “The price increase on Guinness has been kept to a minimum but is essential if we are to continue to invest strongly.”

    According to the Good Pub Guide 2016 the cheapest pint of beer in the UK can be bought for £3.10 in Herefordshire.

    While Londoners pay out £3.92 on average across the capital, some are faced with shelling out more than £4 a pint.
    22.12.2015   Capturing the British Christmas Season    ( Company news )

    Company news Carling, Britain’s No 1 beer, releases limited-edition cans featuring Ball Packaging Europe’s Dynamark® Effect 2.0 solution

    The authentic British Christmas season is a time for festive parties, the hanging of many an ornament on the fir tree, indulgence in a large turkey dinner, and the pulling of the annual Christmas crackers.

    Carling has taken a witty turn on those seasonal traditions and launched a series of holiday cans dubbed the ‘Carling Christmas Snappers,’ featuring 24 quirky Christmas characters. The “Smug Shopper” and “Pudding Conqueror” are just two of the personalities Carling fans will ‘meet,’ thanks to the use of Ball’s customizable Dynamark® Effect 2.0 technology in bringing these collectable cans to life.
    The cans of Carling boast a black finish and feature the 24 different designs - each one consisting of a character illustration with a short description. To further consumer engagement, Carling is encouraging brand loyalists to post online photos of these character cans under the hashtag #CarlingChristmasSnaps for an opportunity to win a range of prizes throughout the month of December.

    Jim Shearer, Carling Brand Director at Molson Coors, says: “To support the Carling Christmas promotion and drive social engagement, Carling has created a series of 24 individual can designs using Dynamark technology. The cans bring a range of stereotypical Christmas characters to life with bespoke illustrations created for each character, in line with the humor and festive cheer that Carling aims to spread this Christmas.

    Carling Christmas single cans, mid and large packs of Carling, Carling British Cider and Carling Zest also feature festive reindeer, replacing the trademark Carling lions. These bring the Carling portfolio together for the season, whilst harnessing the wit and personality the brand is renowned for.

    We’ve already received a great response on social media from Carling drinkers and we’ll be giving prizes away for the best snaps throughout December.”

    Dynamark® Effect for stunning contrasts
    Targeting 18- to 34-year-old UK lager drinkers, Carling teamed up with Ball to realize these cans based on a successful history of past collaborations.

    “With our expertise in can design and sound knowledge of current consumer trends, we were able to respond quickly to Carling’s vision and find the right solution. We opted for Dynamark® Effect 2.0, as it expertly renders the sharp black and white contrasts that are characteristic of Carling’s special edition design,” Nikola Kerkhoff product manager at Ball points out.
    (Ball Packaging Europe GmbH)
    17.06.2015   UK: Distribution of Staropramen beer to pass from Carlsberg to Molson Coors    ( )

    Czech pilsner Staropramen is moving its UK distribution from Carlsberg to Molson Coors. The brewer, which also supplies Grolsch and Cobra, will have exclusive rights to the brand in the UK from December 28, Offlicence News reported on June 11.

    Molson Coors bought Staropramen’s parent company Starbev in 2012 and is focusing on the growing world beer category in the UK.

    Marketing director Martin Coyle said: “We have seen growth in the Staropramen brand throughout our European business and around the world and there is a continued appetite for world and premium beers in the UK.

    “By bringing the Staropramen brand into the Molson Coors UK portfolio we are able to provide our customers with a more comprehensive and premium drink offer that we hope will delight the UK’s beer drinkers.”

    Carlsberg is going to centre its world beer strategy around San Miguel.

    Chief executive James Lousada said: “We are proud of the performance we have delivered on the Staropramen brand since we secured the licence four years ago but it represents a very small proportion of our overall sales. Our priority in the world beer category is San Miguel, which has seen a phenomenal volume growth of 105% over the past five years, complemented by a wider world beer portfolio which includes Poretti and Mahou.

    “With this sale concluded, we can now look to invest further to grow our current world beer portfolio, focusing on super premium lager Mahou and Italian beer, Poretti, while continuing our wider focus on core brands Carlsberg and Carlsberg Export, Somersby cider and flavours, and our range of craft and speciality beers.”
    15.12.2014   UK: Molson Coors closing brewery in Hampshire with more than 100 jobs at risk    ( )

    Jobs losses have been announced at a 50-year-old Manor Park brewery in Alton, Hampshire which is to close next year, BBC reported on December 8.

    Molson Coors Brewing Company said it had not been able to replace the work lost when Heineken moved its production back in-house.

    A spokesman for the firm said it was working with employees at its site in Alton to "mitigate job losses".

    East Hampshire District Council said more than 100 jobs were at risk and added it would support those affected.

    The Molson Coors spokesman said the firm was trying to "identify alternative proposals for the site" and added its priority was to support impacted employees.

    District councillor Julie Butler said the authority would hold "an immediate high level meeting" with Molson Coors, Hampshire County Council and others to respond to the closure and plan for the regeneration of the brewery site.

    The brewery is expected to close at the end of May.

    According to a company spokesperson, for the past seven years production on behalf of Heineken has equated to 75% of Manor Park’s production. The balance has been comprised of Molson Coors’ brands – namely Carling, Grolsch and Coors Light.

    Manor Park has an annual capacity of 2.6 million hectolitres and has been running close to maximum capacity in recent years. It has been a keg beer only brewery.

    Molson Coors has been aware of a looming overcapacity issue across its three industrial scale breweries, in Burton-on-Trent and in Tadcaster, North Yorkshire, following notification from Heineken that it intended to terminate its contract brewing arrangement with the expiration of the current agreement in April 2015.

    Total volumes that have been brewed on behalf of Heineken are estimated at between two and three million barrels annually. In advance of the end of the contract brewing agreement, the Dutch brewer has been investing to modernise and expand Royal, its brewery in south Manchester.

    Molson Coors is currently completing a five-year, £75 million redevelopment of the Burton Brewery. The last year’s work concerns modernisation of the fermentation and filtration functions in the north brewery. These projects follow on from a £21 million investment in a high-speed bottling line.

    In contrast, recent investment at both Alton and Tadcaster has been minimal. Asked if Tadcaster was to begin a similar consultation process, the Molson Coors spokesperson commented, “Tadcaster continues to operate as business as usual.”
    27.05.2014   UK: Mexican Corona beer may be in shortage over the next several months    ( )

    Molson Coors, exclusive UK distributor of the AB InBev-owned Corona brand, has warned retailers that orders it placed for the Mexican beer in the first quarter of this year would not be delivered to schedule, The Grocer reported on May 18.
    “This is expected to lead to a shortage of stock in the UK,” Molson Coors said this week, adding that “to minimise the impact on our customers and consumers, we have taken the decision to proactively manage Corona stock until further notice.”
    Some experts think the lack of stock on Corona, a £60 mln-sales brand in the UK that’s imported from Mexico, has been caused by increased demand ahead of the World Cup.
    But other industry insiders claim AB InBev’s brewery in Mexico has been suffering a shortage of bottles and it was not known when this would be resolved. AB InBev said it would work closely with Molson Coors to manage stock and minimise disruption. “We are working hard towards a solution,” it added.
    Neither brewer would say what direct impact the shortage was likely to have on retailers, although a senior buyer at one of the big four said he did not expect to run out altogether.
    The issue comes as sales of the brand are booming in the UK, with value up 26% last year to just under £60 mln [Nielsen 52w/e 13 October 2014].
    However, Mintel senior drinks analyst Chris Wisson said similar world beer brands such as Sol and San Miguel, were also in strong growth. As many beer drinkers often switch between brands, these were well placed to capitalise should Corona go off shelf.
    “While this could be a problem for Corona if it is unavailable for an extended time, we have seen brands bounce back after being off-shelf,” he added, “though it’s a shame for Corona if it misses out on anticipated uplift from the World Cup.”
    19.03.2014   India: Molson Coors Cobra introduces Carling lager to Indian consumers    ( )

    Molson Coors Cobra has launched the British lager brand Carling in the Indian market. Carling, which is over 170 year old, claims to be the number one lager brand in the UK. In India, the brand will be available in 300ml bottles, India Retailing reported on March 12.

    Molson Coors Cobra, the joint venture between Molson Coors International and Cobra Beer Indian Pvt. Limited, has introduced the brand in the country to expand their portfolio and geographical footprint in the country.

    Speaking on the occasion, Kandy Anand, President, Molson Coors International, said: "As one of the largest beer markets in Asia, India presents an excellent opportunity for us to expand our global footprint. Our joint venture with Cobra India has seen the successful growth of our existing brands in the market and we are confident in the opportunity Carling presents as a premium lager in this growing market."

    India is one of the largest beer markets in the Asia-Pacific region by volume. In 2013, Indians consumed more than 20 million hectolitres of beer. Premium beer is one of the fastest growing category in the country growing by more than 49 percent in 2012-13. Molson Coors Cobra aims to tap the potential with the Carling brand, together with its other brands, King Cobra and Iceberg 9000.

    Lord Karan Bilimoria, Chairman, Molson Coors Cobra, added: “Molson Coors Cobra has had a long and successful connection with the United Kingdom. Our Cobra beer brand is a household name in the UK and is the number one Indian beer brand there. And now with the launch of Carling, we are able to present UK’s number one beer to Indian consumers.”

    Molson Coors Cobra India is headquartered in Mumbai and has a brewery in Bihar.

    Formed in May 2009, the Cobra Beer Partnership's day-to-day operations are managed by Molson Coors (UK). First imported into the UK from Bangalore in 1990, Cobra Beer claims to be one of the strongest and best known brands in the world beer category.
    28.11.2013   Australia: Molson Coors and Coca-Cola Amatil introduce Australian publicans to the Blue Moon ...    ( )

    ...craft beer range

    Molson Coors and Coca-Cola Amatil executives introduced Australian publicans to the Blue Moon craft beer range this week, as CCA reaffirmed its ambitions for its December 17 re-entry into beer and cider, The Shout reported on November 22.
    At the Sydney launch function at Black By Ezard restaurant, CCA managing director of Australian Beverages, John Murphy told customers the company has retained valuable intellectual property from its previous beer venture, enabling it to hit the ground running in a few weeks’ time.
    He was referring to capabilities such as draught beer services, CCA’s FORMULA app and on-line beverage training technology, its in-house point of sale and promotions agency and existing beer and cider sales force.
    “We’ve spent the last two years getting ready,” he said.
    “A lot of it’s been with your help as well and a lot of other customers in Australia as to how we would do that.”
    “Tonight, we won’t be able to take any orders, but we can take IOUs,” Murphy joked.
    The dinner was hosted by Blue Moon founder and brewmaster Keith Villa, who introduced the brand’s flagship Belgian White Ale, which is served with an orange garnish.
    Guests also experienced several other beers from Blue Moon’s total portfolio of 28 different variants.
    Also in attendance were CEO of Molson Coors International Kandy Anand and Bret Vye, global commercial officer of the company's global licence business.
    They were joined by fifth generation Coors family member, David Coors, who has taken up a new role as Molson Coors general manager of Australasia. He will be based in Sydney as the new distribution arrangement comes online.
    Coors said the focus will be on Blue Moon Belgian White and Coors in the first instance, but there are plenty of supplementary brands that could be introduced in time.
    “This is a market that we’ve always tried to figure out a way to get into,” he said.
    “We have a great international portfolio. We have access to Carling out of the UK, Cobra out of India, Staropramen out of the Czech Republic, Molson Canadian out of Canada and Doom Bar [recently acquired UK cask ale brand].”
    “We’ll be working with our partners to work out what we bring out and when,” said Coors.
    20.09.2013   UK: Molson Coors launches limited-edition Carling Zest with a Hint of Winter Berries    ( )

    Molson Coors, Britain’s biggest brewer, has launched Carling Zest with a Hint of Winter Berries (2.8% abv) as its new, limited-edition flavour, reported on September 11.

    The new beer will be available across the off-trade throughout the autumn and winter months.

    After securing its place as the most successful new beer of 2012, Carling Zest has continued its rich vein of form this year. Carling Zest with a Hint of Citrus became a permanent listing in the off-trade following huge popular demand from retailers and their customers. Molson Coors then maintained the brand’s momentum with a marketing campaign to drive growth and incremental sales to the category.

    Jeremy Gibson, Carling brand director at Molson Coors, said: “We have put a great deal of investment behind Carling Zest this year and its standing in the category shows that we are reaping the results of that. We will continue to lead the way in developing this market and excite consumers with new flavours. We had a fantastic British summer, to the delight of our off-trade customers, so this new beer has been designed to sustain the seasonal, feel-good factor, and encourage a zest for winter.”
    07.03.2013   MillerCoors Delivers 9.5% Underlying Net Income Growth For 2012    ( Company news )

    Favorable Mix and Strong Pricing Drove Positive Full Year Results, Despite Q4 Profit Decline

    SABMiller plc (LN:SAB; OTC:SABMRY) and Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) reported that MillerCoors underlying net income grew 9.5 percent for the full year 2012 to $1.223 billion, while fourth quarter underlying net income decreased 4.2 percent to $185.8 million versus the same quarter in the prior year. Positive pricing and favorable sales mix drove strong profitability for the year, while increased marketing investment reduced fourth quarter earnings.
    “We delivered strong profit growth in 2012 while making significant marketing investments in the fourth quarter behind our brands,” said MillerCoors Chief Executive Officer Tom Long. “Our portfolio transformation strategy is delivering solid results. Coors Light, which is undoubtedly the healthiest major beer brand in the market, continued to show momentum and we led Craft share growth as Tenth and Blake delivered very strong results with Blue Moon and Leinenkugel’s.”

    Fourth Quarter and Full Year Highlights
    Unless otherwise indicated, all amounts are in U.S. dollars and calculated in accordance with U.S. GAAP. All percentages are versus the prior-year comparable period and include MillerCoors operations in the U.S. and Puerto Rico. Quarterly sales-to-retailers (STRs) results are presented on a trading-day-adjusted basis, as the fourth quarter of 2012 had one more trading day compared with the same quarter in the prior year.
    -Underlying net income (a non-GAAP measure) increased 9.5 percent to $1.223 billion for the year and decreased 4.2 percent to $185.8 million for the fourth quarter.
    -Total net sales increased 2.8 percent to $7.761 billion for the year and 1.7 percent to $1.784 billion for the quarter.
    -Domestic net revenue per barrel, excluding contract brewing and company-owned distributor sales, increased 3.5 percent for the year and 2.9 percent for the quarter.
    -Total cost of goods sold (COGS) per barrel increased 1.4 percent for the year and 1.6 percent for the quarter.
    -Domestic STRs decreased 1.3 percent for the year and 1.1 percent for the quarter.
    -Domestic sales-to-wholesalers (STWs) decreased 1.1 percent for the year and 1.3 percent for the quarter.

    Brand Highlights for the Fourth Quarter and Full Year
    Coors Light continued its momentum growing low-single digits for the quarter, outpacing the total category and the Premium Light segment which lost share in a flat industry. The brand enjoyed its eighth consecutive year of volume growth and MillerCoors will enter 2013 with a continued focus on multicultural outreach for Coors Light, including sponsorship of The Mexican Soccer League, Liga MX and the return of “Search for the Coldest” in partnership with Ice Cube. Building on the success of its packaging innovations, MillerCoors will launch the new Coors Light “World’s Most Refreshing Can” in the second quarter of 2013. Miller Lite declined mid-single digits for the quarter and low-single digits for the full year. We will continue to invest in the “It’s Miller Time” campaign and will launch a new iconic bottle for the on-premise in mid-2013, following the positive volume impact of the Miller Lite punch top can in 2012. Miller64 STRs were down low-single digits in the quarter and high-single digits for the full year. Volume trends on the brand have improved significantly since it’s re-positioning in the first quarter of 2012. MillerCoors Premium Light STRs declined low-single digits in the fourth quarter and for the full year.
    The MillerCoors Economy portfolio showed improvement for the fourth quarter over the prior two quarters in 2012, declining mid-single digits for the year and low-single digits for the quarter. Miller High Life continued its veterans program and will kick off a partnership with Harley Davidson in mid-2013. Keystone Light continued to drive its “Always Smooth” positioning primarily through digital engagement and localized marketing efforts. The brand will launch new packaging in early 2013.
    The Premium Regular portfolio showed its best performance since 2008, down low-single digits for the quarter and down mid-single digits for the year. Miller Genuine Draft’s double digit decline was partly offset by continued growth of Coors Banquet, the only national Premium Regular brand in the industry to gain market share in the quarter, versus prior year. Coors Banquet grew high-single digits for the quarter and mid-single digits for the year, delivering its sixth straight year of volume growth.

    Financial Highlights for the Fourth Quarter and Full Year
    Domestic net revenue per barrel grew 3.5 percent for the year and 2.9 percent for the quarter as a result of strong net pricing and favorable mix.
    Total company net revenue per barrel, including contract brewing and company-owned distributor sales, increased 3.3 percent for the full year and 2.9 percent for the quarter. Third-party contract brewing volumes were up 5.2 percent for the year and down 0.4 percent for the quarter.
    Total COGS per barrel increased 1.6 percent for the quarter, driven by commodity inflation and packaging innovation, partially offset by strong cost savings.
    Marketing, general and administrative costs increased 3.4 percent for the year and 6.4 percent for the quarter, driven primarily by increased marketing media investments in support of our premium light portfolio.
    In the fourth quarter, $25 million of cost savings were achieved, primarily related to procurement savings and brewery efficiencies.
    Depreciation and amortization expenses for MillerCoors in the fourth quarter were $70.3 million, and additions to tangible and intangible assets totaled $178.5 million.
    A $15.4 million write-off of Information Systems assets related to the Business Transformation project was recorded as a special item in the quarter.
    (SABMiller plc)
    31.01.2013   Molson Coors UK & Ireland announces new Craft Beer division and Purchase of Franciscan Well...    ( Company news )

    ...brand and micro brewery

    Molson Coors UK & Ireland has bought the Franciscan Well craft beer brand and micro-brewery in Cork City, Republic of Ireland, and, this year, will be developing a new 75,000HL (150,000 keg) craft brewery, also in Cork. This is the first development from its new Emerging Markets & Craft Beer unit, set up to oversee its interests in craft beer in both countries.
    These investments are central to Molson Coors Ireland’s plans to build a strong share in the burgeoning craft beer market as well as a significant Irish craft-beer export business to international markets. Craft beer is expected to grow from €24 million to approximately €235 million in retail sales value (c.10%) of the Irish beer market by 2017.
    Molson Coors UK & Ireland’s Emerging Markets & Craft Beer division, headed by Niall Phelan, brings together its Scottish and Irish businesses alongside its growing portfolio of domestically produced and leading international craft beers. This includes Sharp’s Brewery in Cornwall which brews Doom Bar, the fastest growing top 50 beer brand in the UK on premise, and William Worthington’s Micro Brewery in Burton-upon-Trent that brews the multi-award winning White Shield.
    Molson Coors’ Irish craft brewery operations will be chaired by one of Franciscan Well Brewery’s founders, Shane Long. Mr Long, who is also the Chairman of the Irish Craft Brewers Association, will continue to run the existing and planned new brewery in Cork.
    The Franciscan Well Brewery was established in 1998 on a site in Cork City dating back 800 years to 1219. As well as developing a strong customer base, the brewery’s beers have received international critical acclaim including the recent accolade of Europe’s Best Dry Stout at the 2012 World Beer Awards for it’s Shandon Export Stout. Other beers brewed in North Mall, Cork, include Friar Weisse, Blarney Blonde, Rebel Red and Rebel Lager. The brewery also recently partnered with Jameson Whiskey to produce a limited edition Whiskey Aged Stout for the 2012 Christmas market.
    Molson Coors Ireland will expand Franciscan Well’s existing range of brands and it s overall annual brewing capacity in Cork from 2,000HL (4,000 kegs) up to 75,000HL (150,000 kegs) per annum. While the existing brewery will remain, the additional capacity will be on a new site in Cork which is expected to be operational later this year. The objective will be to export more than half of the expanded Franciscan Well Brewery’s output to markets such as the U.K., Canada and the U.S., where there is strong interest in Irish craft beers and whiskeys.
    Franciscan Well’s 5 existing employees will join Molson Coors while the expanded brewing operations will create at least 10 additional new jobs in Cork. This will increase Molson Coors Ireland’s headcount by 15 people, bringing it to 70 since it was established in 2009.
    Speaking at the announcement of the acquisition, Niall Phelan, Director of the new Emerging Markets & Craft Beer Division for Molson Coors UK & Ireland said: “In 2012 alone, the craft beer market grew 13% in the UK and 100% in Ireland. For Molson Coors, our investment in Franciscan Well and Cork is our latest strategic acquisition and complements our commitment to Sharp’s and William Worthington’s.
    “For us, craft beer is about amazing beers from creative, inspired brewers that capture the imagination of the growing number of craft beer drinkers in Ireland & the UK. Whether it’s through our heritage in great craft beers such as White Shield and Blue Moon - the number one craft beer in the U.S., or Sharp’s Doom Bar, the Granville Island or Creemore Springs beers, I believe Molson Coors is uniquely placed to play a major part in developing the craft beer sector for our markets.”
    Shane Long, the Franciscan Well Brewery founder, who is also the head of the Irish Craft Brewers Association, said: “I am delighted for everyone associated with Franciscan Well since 1998. This marks a new beginning for what we started together 15 years ago. The Franciscan Well brand, heritage and brewery is all being maintained and developed, including our famous and much loved brewpub in North Mall, Cork.
    He added: “Now, as part of a global brewer that understands and respects the craft beer movement, we have a big opportunity to build an international brand and business that we just could not have achieved on our own. In the short term, our loyal and new customers can look forward to some seasonal versions of our existing beers brands and some new limited edition beers to enjoy.”
    (Molson Coors Brewing Company (UK) Limited)
    17.01.2013   Carling invests over £5 million in new font for pubs    ( Company news )

    Company news Molson Coors is investing over £5 million in a new font for Carling, to strengthen its position as Britain’s favourite lager and enhance its prominence on the bar. The unique shape of the new font celebrates the pint as Carling delivers a modern and attractive design for licensees and their customers. The new font will be made available to tens of thousands of pubs, bars and clubs across the country.
    Research carried out for Molson Coors has shown that the new font could deliver an extra £1,100 spent by consumers on Carling per bar over a year1.
    The font has been designed to provide the very best pour and complements the new glassware launched in April. Together they ensure that Carling lives up to its ‘Brilliantly Refreshing’ billing from the first sip right to the bottom of the glass.
    Jeremy Gibson, Carling Brand Director, said: “We are championing lager and invigorating the beer category, having invested in both new fonts and glassware this year. Carling is the UK’s bestselling lager, a position it has maintained for over three decades, and we’re committed to working with publicans and bar staff to ensure their customers get the perfect serve every time.”
    (Molson Coors Brewing Company (UK) Limited)
    15.11.2012   UK: Molson Coors to invest heavily in product innovation and premiumisation    ( )

    Molson Coors will invest heavily in product innovation in an attempt to “premiumise” its portfolio after admitting it is too focused on mainstream brands such as Carling and Coors Light, Marketing Week reported on November, 8.
    The brewer said demand across its businesses fell during the third quarter and warned that the foruth quarter could be its toughest of the year. Despite the drop in demand, sales increased by 11.9 per cent as the business was boosted by the performance of the recently acquired Staropramen brand.
    Peter Swinburn, chief executive of Molson Coors, says the business has “suffered” from not having enough exposure to the premium category. It acquired Staropramen brewer Starbev in April and has also launched brand extensions such as the UK’s Carling Zest in a bid to accelerate its premiumisation strategy.
    Swinburn adds: “Most of our portfolios are skewed toward mainstream premium. And we suffered from not having enough exposure to our premium. We’re very much skewed towards premiumising the portfolio. And so we’re looking to mix as being a big driver for this over a two-to-three-year period.”
    The company also said its decision to combine its UK Ireland and Central European businesses was a “good news story” and was not driven by underperformance across the region.
    “It is a standard move for most businesses to have a European platform,” Swinburn said. “We thought this would take longer to happen so really this is a good news story because the integration has gone much more smoothly than we expected.”

    20.08.2012   EU: Molson Coors may launch Carling across Europe    ( )

    Molson Coors’ Carling beer may soon be launched across Europe, Burton Mail posted on August, 14.

    Molson Coors is exploring the possibility of selling Carling to several areas across the continent covered by StarBev, which is made up of nine breweries in Central and Eastern Europe and was purchased by the North-America based brewing giant this year.

    The business holds large market shares in the likes of Romania, Hungary, Serbia and the Czech Republic and Molson Coors is looking to exploit this by flooding it with its most popular brand.

    Molson Coors president Peter Swinburn said: “Looking forward, we are currently examining the possibility of expanding Carling brand into some of the markets but we haven’t yet matched the produce, nor do we have the consumer research back yet.”

    Any decision on launching the brand will not be taken until market research is conducted and analysed and would most likely take place in the middle of next year at the earliest.

    The firm revealed that its foray into Central Europe is on track to pay dividends over the next few years, despite experiencing weather-related and currency challenges.

    Mr Swinburn added: “We’re very satisfied with what we purchased. We think we’ve got a very reasonable deal and it’s going to drive shareholder value to the very early end of expectations.

    “Certainly at the moment their action seems justified because the last four weeks we’ve seen high single-digit volume growth from the business and that goes on the back of market share gains we saw in the first half of the year.”

    The push to take Carling to Europe will most likely be spearheaded by former Molson Coors UK chief executive Mark Hunter, who is now in charge of the firm’s growing European arm.
    08.08.2012   Corona launches 710 ml Bottle for sharing    ( Company news )

    Company news Corona Extra, the authentic, easy-to-enjoy Mexican beer, is now available in 710ml bottles.
    The new bottle will be available in the off-trade from 1st May 2012 in time for summer and is intended for sharing. Designed to be enjoyed with food, it is best served ice cold, with a wedge of lime and is ideal with sizzling, spicy dishes.
    The launch comes in response to data which indicates that sharing bottles are outperforming general lager sales by 9%1 in the off-trade, whilst world beer continues to demonstrate resilient sales despite the challenging market.
    Darius Burrows, Corona senior brand manager at Molson Coors says of the new serve:
    “Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home. We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”
    Corona Extra will also benefit from an above-the-line marketing campaign, which will be launching at the end of May. The new campaign, as well as the sharing bottle launch, is part of a heavyweight marketing investment by brand owner Grupo Modelo and UK distributor, Molson Coors.
    The new 710ml bottles of Corona Extra will be available with an RRP of £2.79 per bottle.
    (Molson Coors Brewing Company (UK) Limited)
    16.07.2012   Grolsch launches new 330ml bottle and revamps its branding to take advantage of world beer popularit    ( Company news )

    Company news Premium Dutch beer, Grolsch, is set for a rebrand and is launching a new 330ml bottle to bring it in line with other world beer brands within the category. The new bottle replaces the previous 275ml measure, and is available in on-trade from 2nd July.
    Brand research revealed that the larger sized bottle was more appealing. Consumers that identified themselves as world beer drinkers were 36 per cent more likely to buy the 330 ml bottle, compared to the previous 275ml volume.
    Grolsch and Grolsch Blond will benefit from new fonts and T-Bars, offering a more robust, dynamic look on the bar. These will be complemented by new glassware, which will help underline Grolsch’s premium nature to consumers and delivering a consistent brand image.
    Echoing Grolsch’s iconic swingtop bottle, all Grolsch packaging will now features the rich, vivid green and red accents. In addition, the signature Grolsch ‘G’ is prominent in the new-look designs and is uniform across the whole product portfolio.
    The new look comes at an exciting time for the brand, with plans for a major new marketing campaign intended to take advantage of the growing popularity of world beers.
    Simon Pick, senior brand manager for Grolsch said: “World beer continues to see significant growth and the updated branding will help us to take full advantage. The re-designed bottle will bring us in line with other world beer brands and with Grolsch globally, whilst the updated packaging will help Grolsch standout behind the bar. We know how important serve is in the on-trade and with these changes we are offering consumers a consistent image of the Grolsch brand from ordering to their last sip. In a developing and competitive market, we are investing to ensure that the Grolsch brand remains a premium choice for beer drinkers.”
    The Grolsch redesign was completed by global brand and product design consultancy Cartils. The redesigned branding includes vivid green with red accents, drawing on Grolsch’s famous overall identity but enriching it to drive consumer interest.
    (Molson Coors Brewing Company (UK) Limited)
    21.05.2012   South Pacific: Coca-Cola Amatil secures South Pacific distribution agreement with Grupo Modelo, ...    ( )

    ... Carlsberg, and Molson Coors

    Coca-Cola Amatil (CCA) has entered into new beer distribution agreements for the South Pacific, Supply Chain Review reported on May, 16.

    CCA announced in a trading update on May, 15 that it had entered into multi-year agreements with Grupo Modelo, Carlsberg and Molson Coors to distribute beer across New Zealand, Papua New Guinea, the Pacific Islands, and Fiji.

    A CCA spokeswoman says the beer distribution will start in mid-June, but says it is too early to comment on how the agreements will affect CCA’s supply chain.

    “The ink has only just dried on the agreements so it is probably a bit early to start talking about logistics and supply chains,” she says.

    “We are putting all that stuff in place now.”

    CCA’s Managing Director Terry Davis says the new partnerships will combine some of the world’s leading international beer brands with CCA’s distribution capabilities.

    “CCA will now have a stronger beverage portfolio offering across the Pacific Region and these partnerships will complement our growth plans with the acquisition of Foster’s Fiji brewery and distillery which makes Fiji Bitter and Bounty Rum,” Davis says.

    Davis says CCA expects to generate a 4-5 percent profit for the first half of 2012, with the Australian business expected to deliver volume growth of 1-2 percent.

    “Indonesia and PNG have experienced a very strong start to the year, momentum in the Australian business is improving after weather affected summer trading period and Project Zero initiatives continue to drive productivity improvements across the group.

    “With the impending acquisition of the Fiji beer and spirits business, together with the establishment of beer distribution agreements in the South Pacific, we remain confident about developing the many opportunities we have for our alcoholic beverages business.”

    -Acquisition of Market-Leading Brewer Brings Significant Growth Opportunities
    in Attractive Markets
    -StarBev Adds Strong Brand Portfolio, Enhanced Scale and Growth Platform
    -Value-Enhancing Transaction Expected to be Accretive to Earnings in First Full Year

    Molson Coors Brewing Company (NYSE: TAP; TSX) announced that it has signed a definitive agreement with StarBev L.P., owned by funds (“CVC Funds”) advised by CVC Capital Partners Limited (“CVC”) and StarBev management, to acquire StarBev for €2.65 billion ($3.54 billion). Headquartered in Amsterdam, The Netherlands, and Prague, Czech Republic, StarBev operates nine breweries in Central and Eastern Europe (CEE) and generated 2011 sales of approximately €0.7 billion ($1.0 billion) and earnings before interest, taxes, depreciation and amortization (EBITDA) of €241 million ($322 million). The purchase price represents a multiple of approximately 11x EBITDA.
    “The acquisition of StarBev fits squarely into Molson Coors’ strategy to increase our portfolio of premium brands and deepen our reach into growth markets around the world,” said Peter Swinburn, President and Chief Executive Officer of Molson Coors. “The Central and Eastern European beer market is attractive, with strong historical trends and upside potential as the region returns to its pre-economic-crisis growth rates.
    “StarBev, as a market leader in the CEE region, provides Molson Coors with a great platform for growth and an excellent foundation from which to extend our key brands, such as Carling, into Central and Eastern Europe. Staropramen, StarBev’s international flagship brand, will also enhance our portfolio in some of our current and planned markets.”
    StarBev, which employs approximately 4,100 people, has brewing operations in the Czech Republic, Serbia, Croatia, Romania, Bulgaria, Hungary, Montenegro and also sells its brands in Bosnia-Herzegovina and Slovakia. StarBev brews 13.3 million hectoliters annually and holds a top three market share position in each of its markets. Starbev’s portfolio of more than 20 brands includes local champions such as Borsodi, Kamenitza, Bergenbier, Ozusko, Jelen and Niksicko and also distributes brands such as Stella Artois, Beck’s, Hoegaarden, Lowenbrau and Leffe under license.
    Following the acquisition, Molson Coors expects that significantly more of its revenue will come from growth and emerging markets. The CEE markets are expected to benefit from positive volume and per capita consumption trends over the long-term.
    Mr. Swinburn continued, “Making targeted acquisitions that expand our global presence and drive shareholder value is a key pillar of our stated growth strategy. We are committed to being disciplined buyers. We believe this acquisition, which is financially compelling and meets all of our return on capital requirements, is consistent with these goals.”
    Molson Coors expects the transaction to be accretive to earnings in the first full year of operations and to generate approximately $50 million of pre-tax operational synergies by 2015, primarily through production efficiencies, procurement, systems and related areas.
    Mr. Swinburn concluded, “StarBev is a strong brewing operation with great brands, talented management and employees who will benefit from being part of a global, brand-led brewing company that can bring additional innovation and marketing expertise to their operations. We have very exciting plans for growing this business and its brands. We are impressed with StarBev’s operations and look forward to working with the StarBev team to capitalize on the great opportunities in their markets.”
    Alain Beyens, CEO of StarBev said: “We are delighted to become part of one of the world’s largest brewers. It has been great to work with CVC as we have developed and grown this business over the last few years. Their support has enabled StarBev to become a leading innovator of world-class brands. I am convinced Molson Coors will take StarBev to the next level of development and growth.”
    The transaction is subject to approval by certain European competition authorities and is expected to close in the second quarter of 2012. Following the close, StarBev will be operated as a separate business unit within Molson Coors and will remain headquartered in the Czech Republic.
    Molson Coors has committed financing in place to complete the acquisition. At current foreign exchange rates, permanent financing is expected to consist of $3.0 billion in cash and debt, and an additional €500 million ($667 million) in convertible debt issued to the seller, which enables them to participate in future upside. Molson Coors expects to maintain investment grade ratings following the close of the transaction.
    (Molson Coors Brewing Company)
    20.03.2012   Pints made mobile as Carling revamps iPint - Mobile vouchers available for over one million Carling     ( Company news )

    Company news Molson Coors (UK & Ireland) is launching a reincarnation of its popular Carling iPint app, with an updated version now available to download for Carling drinkers across the country. The latest version of the app includes a mobile voucher which will offer shoppers £1 off a four pack of Carling.
    The mobile voucher will be made available to more than one million customers through the app, which also directs shoppers to their nearest store. Shops with a PayPoint terminal will be able to process and redeem the vouchers. Molson Coors has been working closely with these retailers to encourage footfall to the stores and ensure smooth processing of the vouchers, which include a scannable barcode for fast redemption at the till.
    With 70% of beer purchases made for consumption within 2 hours, many convenience stores offer really strong ranges of cold beer and Molson Coors’ My Cold Beer Club has been supporting retailers to maximise this opportunity. Carling iPint and the incorporated mobile voucher will drive increased footfall into convenience stores, rewarding shoppers with a £1 voucher and meeting a key consumer demand for cold beer.

    Andy Henwood, Digital Marketing Manager for Molson Coors (UK & Ireland), comments on the update to the app:
    "In revamping iPint, we wanted to celebrate the success of the original app and reward those who had downloaded it in an innovative and mobile way, with some great offers from Carling. The scannable barcode features groundbreaking technology and will help Carling drinkers redeem their vouchers while on the move, while also driving footfall to retailers across the country.”
    The original app, Carling iPint, has had over two million downloads in the UK since it launched in July 2008 and was in the top 100 downloaded apps for two years. As well as the new voucher feature, the app still turns an iPhone into a virtual glass of Carling. The hyper realistic liquid tilts, pours and reacts just as if you were holding a real pint. And just like a real pint, it empties when you ‘drink’ it.
    (Molson Coors Brewing Company (UK) Limited)
    12.03.2012   UK: Molson Coors targeting summer drinkers with new Carling Zest    ( )

    Molson Coors is launching Carling Zest, a limited edition light beer targeted at summer drinkers, Marketing Magazine reported on March, 8.

    The lager, which is on sale in off licences from this week, has a citrus flavour and is 2.8% ABV. Molson Coors plans to position the lager as an alternative to summer drinks such as rose wines and ciders.

    Carling Zest will initially be sold as four-packs in off-licences, followed by 12 packs and single bottles. It will be available in bottles in clubs and bars and on draught from May.

    The beer will be on sale until the end of September 2012.

    Annette Middleton, Carling senior brand manager at Molson Coors, said: "The mission we set our brewing and innovations team was clear – make us a drink perfect for the summer and in Carling Zest, they've just achieved that.

    "With its clear, fresh taste and a twist of citrus, Carling Zest is a perfect beer to enjoy with friends in the sun."

    Carling Zest will be supported from 1 May by a £1.9 mln campaign covering TV, press, outdoor and digital advertising.

    Middleton said: "The limited edition beer has tested incredibly well with consumers who are drawn to Carling Zest’s summery appeal."

    Last month Carling kicked off a £7 mln marketing campaign for its premium lager variant Carling Chrome, which was created by VCCP Blue and includes the brand's first TV ad.

    07.03.2012   MillerCoors Delivers 32.5% Growth In Underlying Net Income For The Fourth Quarter    ( Company news )

    Company news SABMiller plc (SAB.L) and Molson Coors Brewing Company(NYSE: TAP; TSX) reported that MillerCoors fourth quarter underlying net income increased 32.5 percent to $194.0 million versus the fourth quarter 2010. Despite a weak economy and low consumer confidence, the brewer reported a 2.7 percent increase in underlying net income for 2011.
    "By raising the bar on execution, increasing net revenue per barrel and over-delivering on our synergy and cost savings goal, we grew underlying profit in a tough year," said MillerCoors Chief Executive Officer Tom Long. "In 2011, we grew Coors Light to become the nation's second biggest beer brand, surpassing Budweiser for the first time ever. We also saw strong growth in our craft and import brands like Blue Moon, Leinenkugel's and Peroni Nastro Azzurro and we improved our brand mix. Our investment with retail chains is paying off as our distributors execute against new category management approaches with focus and discipline."

    Fourth Quarter and Year End Highlights
    Unless otherwise indicated, all amounts are in U.S. dollars and calculated in accordance with U.S. GAAP. All percentages are versus the prior-year comparable period and include MillerCoors operations in the U.S. and Puerto Rico. All sales to retail results are presented on a trading-day-adjusted basis, as the fourth quarter and full year 2011 had one fewer trading day than the prior year periods.
    -Underlying net income (a non-GAAP measure) increased 32.5 percent to $194.0 million for the quarter and increased 2.7 percent to $1.117 billion for the year.
    -Total net sales increased 2.0 percent to $1.754 billion for the quarter, but declined 0.3 percent to $7.550 billion for the year.
    -Domestic net revenue per barrel, excluding contract brewing and company-owned distributor sales, increased 2.9 percent for the quarter and 2.4 percent for the year.
    -MillerCoors domestic sales-to-retailers (STRs) were down 3.3 percent for the quarter and 2.3 percent for the year.
    -Domestic sales-to-wholesalers (STWs) were down 1.6 percent for the quarter and 3.0 percent for the year.
    -Total cost of goods sold (COGS) per barrel increased 0.9 percent for the quarter and 2.0 percent for the year.
    Brand Highlights for the Fourth Quarter
    Premium Light STRs were down low-single digits in the fourth quarter as Coors Light declined low-single digits while Miller Lite declined mid-single digits and MGD 64 declined double-digits.

    Tenth and Blake Beer Company grew the MillerCoors Craft and Import portfolio by double digits in the quarter driven by a double digit increase in Blue Moon and strong growth of Leinenkugel's and Peroni Nastro Azzurro. Blue Moon Belgian White is now the nation's largest craft brand. Peroni Nastro Azzurro continues to deliver mid-single digit growth, primarily through the on-premise channel.
    The Below Premium portfolio declined mid-single digits, as the company reduced price gaps between Premium and Below Premium beers.
    The Premium Regular portfolio was down high-single digits with a double-digit decline by Miller Genuine Draft offset somewhat by low-single digit growth of Coors Banquet.

    Financial Highlights for the Fourth Quarter and Full Year
    For the quarter, MillerCoors total net sales increased 2.0 percent to $1.754 billion. Full year total net sales declined 0.3 percent to $7.550 billion.
    Domestic net producer revenue per barrel grew 2.9 percent for the quarter and 2.4 percent for the year, primarily due to front line pricing and favorable brand mix.
    Total company net producer revenue per barrel, including contract brewing and company-owned distributor sales, increased by 2.3 percent for the quarter and 2.6 percent for the year. Third-party contract brewing volumes were up by 11.2 percent in the quarter but declined 0.1 percent for the year.
    Total COGS per barrel increased 0.9 percent for the quarter and 2.0 percent for the year driven by higher freight costs, packaging innovations, brand mix and commodity inflation. Increases in these areas were partially offset by continued cost savings.
    Marketing, general and administrative (MG&A) costs decreased 3.7 percent for the quarter to $455.1 million. For the year, MG&A costs decreased 0.4 percent to $1.769 billion for the year, primarily as a result of the successful completion of our synergy and cost reduction programs.
    Depreciation and amortization expenses for MillerCoors in the fourth quarter were $70.7 million and additions to tangible and intangible assets totaled $130.5 million.
    There were no special charges during the fourth quarter.

    Synergies and Cost Savings for the Fourth Quarter and Full Year
    In the fourth quarter, $27 million of cost savings were realized, driven by various initiatives primarily within the integrated supply chain. The three year MillerCoors synergy initiative concluded on June 30, 2011, delivering cumulative synergies of $546 million. To date, cumulative cost savings have risen to $219 million, bringing the company's combined synergies and cost savings to $765 million, achieving the goal of $750 million in total savings a full year earlier than planned.
    (SABMiller plc)

    07.02.2012   UK: Carlsberg Export and Cobra dropping to 4.8% abv    ( )

    a href=" Danmark A/S Headquarter&wo=Denmark">Carlsberg Export and Cobra beers are dropping from 5% abv to 4.8% - a week after AB InBev announced it would cut the strength of three of its biggest brands, The Grocer reported on January, 28.

    Carlsberg said it would make the reduction - which will apply only to the UK version of the beer and will hit the on and off-trade simultaneously - in coming weeks “in response to market dynamics”. Sales of Carlsberg Export have crashed 8% by value to £110 mln and 17% by volume over the past year [SymphonyIRI 52 w/e 24 December 2011].

    Meanwhile, Molson Coors is making the same cut to its 5% Cobra beer from February “as part of an investment programme to grow the brand further in 2012”, with marketing spend increasing from £3 mln last year to £5 mln.

    The company said independent research had found consumers were not able to detect any change in flavour or strength and the lower abv offered “even more refreshment”.

    It also admitted the duty saved by making the reduction would fund additional investment in the brand. “This is just one part of Molson Coors’ overall plan to stimulate the beer category by investing in our brands and attracting more shoppers to the beer aisle,” said Cobra Beer Partnership MD Adrian Davey.

    Last week, it was revealed AB InBev would be cutting the abv of its Stella Artois, Budweiser and Beck’s brands from 5% to 4.8% from the end of January. It pointed to “evolving trends” towards lower-strength beer - but industry insiders said brewers had been forced to cut abv to offset costs as retailers rejected demands for price increases.

    Last year Heineken pledged to reduce the abv of one of its leading brands as part of its commitment to the Responsibility Deal, but has so far refused to name the brand.
    21.11.2011   UK: Grolsch lager to reposition next year and enter the burgeoning sector of world beer    ( )

    Grolsch lager is in line for a repositioning exercise in 2012 to take it away from the mainstream premium lager category and into the world beers sector, Off Licence News reported on November, 11.

    The brand has seen take-home sales slide by a third in the year to October 1, according to figures in the newspaper’s Beer Report 2011.

    A shift in emphasis for the Dutch brand will take it into a burgeoning sector of the market where brands such as Peroni and San Miguel are seeing double-digit growth.

    Grolsch is owned by SABMiller – which also owns Peroni, now the ninth-biggest lager brand in take-home – and distributed in the UK by Molson Coors, which has had sales success in world beer with Cobra, where sales increased by 20% in the past year.

    Molson Coors sales director John Heynen said: “In October 2011, we launched a full brand redesign for Cobra, emphasising its premium positioning and world beer category credentials.”

    He added that 2012 would see “significant changes for Grolsch’s positioning and profile”. Heynen said: “This year has been very quiet for Grolsch as we are in the process of repositioning it in the fast-growing premium world beer category.”

    “This will involve a short-term volume decrease but it is essential for the long-term health of the brand and increase its value.”

    The Beer Report shows the performance of leading world beer brands was a bright spot in a tough year for lager and the beer market in general. Both total take-home beer and lager volumes declined by 4%, with value sales up 2%.
    18.10.2011   UK: Molson Coors launches new Carling Chrome into the on-trade    ( )

    Molson Coors has launched its new lager, Carling Chrome, an offshoot of the Carling brand, into the on-trade, reported on October, 10.

    The move is part of Carling's £7.3 mln rebrand and has been pitched as a premium lager, at 4.8% abv.

    The beer will be available in a clear 330ml bottle, sold in units of 24, with a recommended retail sales price of £2.95 per bottle.

    Mike Read, brand director for Carling, commented: "With the launch of Carling Chrome into pubs, bars and clubs across the country, we're hoping to fill a gap in the market and give customers a light-tasting premium lager that both men and women can drink and enjoy.

    "Our in-depth research into barriers to choosing beer on certain occasions has led to a product with a less bitter taste and just the right amount of carbonation bite to make it extremely refreshing. We are looking forward to building on the overwhelmingly positive feedback we've had from the on-trade and consumers alike for Carling Chrome."
    17.10.2011   One In Five Scottish Publicans Has Considered Selling Up In The Last Six Months     ( Company news )

    New research from Molson Coors highlights the challenges faced by Scottish Licensed trade

    Twenty per cent of Scottish publicans have considered selling or closing down their business within the last six months, an independent report commissioned by Molson Coors has revealed1. This rises to a third of licensees in rural areas (34 per cent) and to over a quarter (26 per cent) of freeholders, demonstrating the challenges the industry faces.
    More than half of the 201 publicans interviewed for the report said that they believed that the industry prospects were poor or very poor, despite 47 per cent of consumers stating that pubs played a positive role in local communities, compared to only 17 per cent who felt that their impact was negative.
    Whilst many publicans had concerns for the industry as a whole, and many had seen a reduction in sales in the last two years, 56 per cent saw their own business prospects as good or excellent over the next five years.
    The negative outlook for the sector comes as a result of a steep decline in business over the last two years. One in two (46 per cent) Scots say they go to the pub less frequently than they did in 2009. The drop in trade amongst lower income groups and students has been most pronounced, with a fall of 41 and 54 per cent respectively. Whilst lower income groups tended to claim that squeezed incomes were to blame for them cutting the number of visits to their local, others have reduced their visits to the bar for social reasons. A third of 18-43 year olds said that as their friends didn’t go they didn’t either; and 31 per cent of 35-44 year olds cited family commitments as the reason for fewer visits to the pub.
    Only 5 per cent of Scots felt that the entertainment was better at home than in the pub.
    Phil Whitehead, Managing Director, Molson Coors, Scotland, says of the report findings:
    “It is obviously a challenging time for the Scottish licensed trade but this report demonstrates there are huge numbers of publicans in Scotland doing the right things to grow their businesses such as offering food, entertainment, and sports broadcasting. We’re committed to working with our customers in Scotland to help them provide the atmosphere, the products and the experience that will enable them to thrive even in this tough market.”

    Minimum pricing
    Both consumers and publicans were split on the likely effect of the proposed minimum price for alcohol. 39 per cent of consumers felt that its introduction would have a positive impact, compared to 42 per cent who felt that it would be negative step.
    Licensees believe it would have a beneficial impact on Scotland (57 per cent to 32 per cent) but would do little to help their business with 28 per cent think that minimum pricing will negatively affect their business.

    Molson Coors investing in Scotland
    Despite the negative outlook among publicans, Molson Coors has ambitious plans to build its business in Scotland and stimulate performance of the beer category through a determined and positive approach to growing their brands and its customers’ businesses. A new management team has been put in place, led by Managing Director, Phil Whitehead.
    Phil Whitehead explains why Molson Coors is investing in Scotland:
    “Our report not only found challenges but huge opportunities for Scottish pubs. In a declining industry, new beer styles, new occasions and potential new beer drinkers who already consume alcohol but who currently enjoy beer infrequently or not at all are all opportunities. We believe we have the most diverse beer portfolio in the market which spans bar top favourite lagers to cask ales, alongside new innovations will help reignite the beer industry and rebuild engagement in the category. That is why we are confident that Molson Coors can have a 20 per cent market share in Scotland by 2020.
    “To help publicans who are feeling the pinch, we need to provide the help, advice and products that will allow them to attract new customers and keep existing ones coming back. That is why we have expanded our team here by 20 per cent and why we will be undertaking over 23,000 site visits and calls this year to support pubs and clubs across Scotland.”
    As well as increasing the support it provides to the industry, Molson Coors recently launched a new product line - Animée, a range of beers designed by women for women. Animée is hitting the shelves and will be moving into selected pubs and clubs in the coming months, as part of a concerted effort to reach the 35 per cent of women who are only irregular pub drinkers. Molson Coors is also investing £7.3m in the Carling brand to refresh and update the image of Britain’s favourite beer.
    Phil Whitehead concludes:
    “We believe now is the time to champion beer in Scotland and we’re happy to take the lead in revitalising the category by investing in new products, more people and better support for our customers. With investment and a fresh approach to the Scottish beer market, we will are ready to pounce on a consumer upturn.”
    (Molson Coors Brewing Company (UK) Limited)
    11.10.2011   Molson Coors Beers Best Served Cool Cobra, Corona Extra and Grolsch Named Amongst the...     ( Company news )

    ...Coolest Brands in Britain

    Cobra, Corona Extra and Grolsch have been named amongst the coolest brands in Britain. The CoolBrands® list, now in its tenth year, follows a vote by a combination of 2,000 consumers and a panel of 36 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.
    Chris McDonough, Marketing Director at Molson Coors (UK & Ireland) says of its cool brands: “We have worked hard to create the broadest and most exciting portfolio of beers in Britain so that we provide a drink for every occasion. Being placed on such a prestigious list is a vindication of that work and proof that the beers we make and distribute are appreciated by the drinking public.
    Co-ordinated by The Centre for Brand Analysis, the CoolBrands list was drawn from over 10,000 independently identified brands, whittled down into a shortlist of 1,500. The panel of 36 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before more than 2,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the 500 brands most highly rated.
    Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “Cool is subjective and personal, but Cobra, Corona and Grolsch have been identified as a CoolBrands by the British public and a panel of influential opinion formers based on a wide criteria of factors. It is a huge achievement and implies it is a brand that most Brits wish to own. Cobra, Corona and Grolsch are clearly delivering cool in the eyes of consumers and influencers alike.
    Molson Coors brews, distributes and markets Grolsch in the UK as part of a partnership with SAB Miller. Originally imported from Bangalore, Cobra is brewed to a traditional Indian recipe with a modern twist for an extra smooth taste and joined the Molson Coors portfolio in 2009, through the formation of the joint venture company, the Cobra Beer Partnership . In 2011, Molson Coors entered into an agreement with Modelo, the brewer of Corona, to be the sole British distributor.
    (Molson Coors Brewing Company (UK) Limited)
    26.07.2011   UK & Ireland: Molson Coors targets female market with launch of Animée beer brand    ( )

    Molson Coors, UK’s biggest brewer targets £396million opportunity with launch of light sparkling finely filtered beer. The new product is the result of two years of new product development, a company’s press release announced on July, 18.

    Launching in early autumn, Animée is part of Molson Coors’ ambition to make beer a real choice for women who are vital in growing a shrinking beer market, which currently attributes just 17% of its sales to females. The 4% ABV beer is lightly sparkling and finely filtered with a delicious, fresh taste. Animée will be available in three variants: clear filtered, crisp rosé and zesty lemon.
    The new brand positioning aims to dispel the perception among women that all beers look and taste the same and that there is nothing to tell them apart. The positioning is supported by Animée’s unexpectedly sophisticated appearance and delicious, fresh taste.

    Kristy McCready, Communications Partner, Molson Coors (UK & Ireland) said: “Women are an essential part of future growth for the beer industry and can no longer be ignored. We need to repair the reputation of beer among women by launching products that meet their needs.

    “Driving a growth in beer consumption among women is no mean feat. Currently 79% of women in the UK never or rarely drink beer, only accepting to drink beer on a small number of occasions. At Molson Coors we have put a lot of time into finding out why women aren't drinking beer, conducting an insight programme with over 30,000 women, and what would make them change their minds. The result is Animée, which we see as an exciting opportunity to break down the barriers between women and beer. The brand plan and the product design are feminine and sophisticated without being patronising.”

    Animée is the result of two years of NPD driven by industry and consumer insights from the BitterSweet Partnership, a multi-million pound business set up by Molson Coors in 2009 to remove the gender imbalance that exists around beer consumption and make beer an aspirational choice for women.

    Working with VCCP Blue, Molson Coors will launch a £2 million advertising campaign in September to drive awareness of Animée among consumers and the trade.

    Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the U.K. and Ireland through Molson Coors (UK & Ireland). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website,

    In the UK, Molson Coors has over 2,000 employees and breweries in Burton on Trent, Alton and Tadcaster. It has a market share of over 20% of the UK beer market. Our portfolio includes Carling, the UK's best selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Corona, Cobra and a range of speciality beers.
    08.06.2011   UK: Molson Coors to launch new range of beers for women this autumn    ( )

    A new range of beers aimed at women will hit UK shelves this autumn in the first launch from the BitterSweet Partnership, the female-focused arm of Molson Coors, Morning Advertiser communicated on June, 2.
    The products have yet to be finalised but will appear under one brand name.
    The brewer is aiming to launch a range of three beers initially, with scope to expand over time.
    The decision to launch a number of beers rather than a single product was made as it was felt that there needed to be a spectrum to appeal to different drinkers and occasions, to properly tackle what is a diverse market.
    “Not all women are the same so we knew this couldn’t be a one-size-fits-all approach,” said Simon Cox, independent on-trade director at Molson Coors.
    New ways of serving the beer, including different glassware, will form part of the brand strategy, he said.
    Cox also promised a new focus on Grolsch this autumn with a slight repositioning of the brand to move it back to its premium roots.
    “We still sell a lot of it, and Grolsch Blond is doing particularly well, but I think it would be fair to say we hadn’t managed elements of the brand particularly well and there is more opportunity there,” he explained.
    Cox added: “It is a long-term decision and we’re prepared to take a hit on volumes in the short term if that’s what it takes.”
    31.05.2011   Molson Coors Enters the Ukrainian Market with its Carling Brand through a Partnership ...    ( Company news )

    Company news ... with Obolon Corporation

    Molson Coors Brewing Company and Obolon Corporation announce their commercial cooperation in Ukraine. The Carling beer brand will enter the Ukrainian market as one of the first results of cooperation between the two companies. Late this month consumers will be able to buy Carling in 0.5 l bottles in food stores, bars and supermarkets throughout Ukraine.

    The Ukrainian beer market is the second largest by volume in Eastern Europe. The Ukrainian beer market (estimated volume - 3 bn. liters) has grown more than 8% (CAGR) over the past 5 years. Growth rates of the premium segment are highest as consumers increasingly prefer premium-brand beer to beer of the medium-priced segment. The low rate of consumption per person means the market has growth potential for several years to come.

    Carling is the most popular British light beer, with over 200 years of brewing experience. Carling is a lager with an intense taste that is easy to drink. Its special taste has helped Carling to remain the Beer No. 1 in Great Britain in terms of sales for the past 30 years. In addition, it is one of the best-loved brands and has 100% brand recognition.

    In Ukraine, Carling will be brewed at Obolon's plant, which has already undergone an audit by Molson Coors. The suppliers of raw ingredients and packaging materials were also inspected and certified. Quality experts from Molson Coors will monitor production of each batch of Carling beer, thereby ensuring the product’s high quality. Ukraine will produce Carling using Carling’s unique yeast, top-grade hops from Western Europe and the best Ukrainian barley. The exclusive process of malt production that helps Carling acquire its special taste will also be implemented in Ukraine.

    "Molson Coors strives to achieve extraordinary results worldwide and to create unique brands enjoyed by beer enthusiasts the world over. Through close cooperation with Obolon Corporation in Ukraine, Molson Coors plans to become a serious player in the Ukrainian premium beer market represented by the Carling brand," in the words of Oleksandr Kyseliov, General Director of Molson Coors International in Ukraine.

    "Cooperation with Molson Coors will help Obolon Corporation strengthen its position in the premium segment through the Carling brand and expand its presence in HoReCa. Based on the results of our research, Ukrainian consumers like famous brands and beer with a special taste. These characteristics are one of Carling’s major advantages. Thus, Ukrainians are happy to hear the news that the British brand is coming to Ukraine," says Vitaliy Tkachenko, Marketing Director, Obolon Corporation.
    (Obolon Brewery)
    14.03.2011   United Kingdom: Molson Coors refuses to sell beer at prices dictated by supermarkets    ( )

    Molson Coors UK has refused to bow to supermarket pressure and sell its brands at prices dictated by the giant retailers, Morning Advertiser reported on March, 4.

    Scott Wilson, the brewer's director of public affairs, said: "We have said no to some of the supermarkets. I believe we are the first to say no to the prices they were demanding."

    Wilson made the claim when addressing the Society of Independent Brewers at its annual conference in Stratford-upon-Avon (4 March).

    He went on to say Molson Coors was totally committed against supermarkets selling alcoholic at levels below the tax and duty thresholds, but added: "We can't set the prices that supermarkets put on our products even if they are below what they paid us."

    He said the biggest challenges facing brewers was reconnecting with consumers over cask ale. Wilson remarked: "43% of cask ale drinkers do not drink cask ale when they go to a pub."

    He also said cask ale was failing to attract younger drinkers. "In 2001, 18% of all consumers were men under 35. In 2008, the figure had dropped to less than 10%."
    14.02.2011   United Kingdom: Molson Coors announces new range of 16 cask ales    ( )

    Molson Coors has unveiled details of a new range of 16 own brand guest ales that will be available exclusively to pubs in 2011, The Publican reported on February, 8.
    The range will include Worthington’s seasonal brands – Spring Shield, Summer Shield, Autumn Shield and Winter Shield – as well as Mitchells & Butlers flavoured ales, Stones sports-led occasion ales and Hancock’s humorous ales.
    “Cask ale has proved to be a star performer in a tough market and is the perfect addition for any business looking to increase profitability and footfall,” said Simon Cox, Coors’ independent on-trade sales director.
    “Our new range of own brand guest ales have been designed to reflect the expanding diversity, experimentation and creativity within the cask sector.”
    The move is further evidence of Coors' bid to build on the increasing popularity of cask ale. Last week the company snapped up Cornish-based Doom Bar brewer Sharp's for £20 mln.
    20.12.2010   United Kingdom: Molson Coors opens microbrewery in Burton on Trent to produce local, .....    ( )

    ..... seasonal and limited-edition brews

    Molson Coors has opened its £1 mln cask ale microbrewery at the site of the National Brewery Centre in Burton on Trent, Morning Advertiser communicated on December, 16.
    The William Worthington’s Brewery, which has a brewing capacity of 22 and a half barrels (36.9 hl), will concentrate on producing well-known Worthington’s brands such as White Shield and Red Shield, as well as seasonal ales and limited edition brews such as the 8% ABV P2.
    The new brewery has five times the capacity of Molson Coors’ other microbrewery site.
    Production of beers that prove particularly popular at the William Worthington’s Brewery could be shifted to Molson Coors’ main brewery, said the company’s master brewer Steve Wellington.
    Chief executive Mark Hunter said: “The opening of the William Worthington’s Brewery marks Molson Coors UK’s continued investment in craft ale.
    “The William Worthington’s Brewery will be a hub for continuous new ale development as well as a means of maintaining the heritage of the Worthington name.
    “Indeed, with renewed interest in this category by British beer drinkers, we see this as a growing market that is set to flourish in the coming years.”
    Wellington added: “William Worthington’s success was unparalleled. At a time when most beers didn’t sell beyond the town they were brewed in, people would go to extraordinary lengths to get their hands on one of Worthington’s beers so it seems only natural that the new William Worthington’s Brewery stays at its home here in Burton.
    “It’s fantastic that the iconic White and Red Shields now have a new and improved home – one that is set to help continue the growth of this beer category for years to come.”
    The brewery will be open to the public as part of the National Brewery Centre.
    09.11.2010   United Kingdom: Molson Coors to launch women’s beer by the middle of next year    ( )

    Molson Coors is launching a beer aimed at women in the UK next year as it makes a fresh attempt to invigorate the lacklustre market, The Financial Times reported on November, 5.
    Beer’s share of the UK drinks market has shrunk by a fifth in the past five years, and the company’s answer to it is a yet-to-be named beer that will be rolled out in the UK in the middle of next year and, if successful, further afield including the US. It will be accompanied by designer black and gold goblets, publicans who will be discouraged from serving sloppily overfilled glasses, and supported by advertising.
    It is the brewer’s second attempt to target women, 60 per cent of whom never drink beer according to its research. The last effort was withdrawn at a late stage after it was deemed insufficient to engage a new swathe of drinkers.
    This time, Molson Coors has carried out 18 months of research and spoken to more than 30,000 women at their homes, in bars and supermarkets.
    Although barriers were largely thought to revolve around beer’s reputation as a bloating, fattening drink with a bitter taste, Molson Coor’s research showed that the key barrier for women was the advertising.
    Other brewers chasing women drinkers include Carlsberg, which sells a fruity drink called Eve and SABMiller.
    The latter’s Redd’s, “a premium alcohol fruit beverage made for the modern, confident woman” conversely proved popular with the (presumably modern, confident) man in Colombia.
    Analysts remain sceptical. “Most of these products are what men think women should be drinking and fail miserably,” said Trevor Stirling, of Bernstein research.
    However he added that younger men often had similar preferences for sweeter, fruitier drinks, pointing to the popularity of cider. “Actually even Strongbow is a way of men drinking something cold fruity and fizzy without losing credibility among their friends,” he said.
    The UK beer market has been evaporating over the years: social and economic change have erased 40 per cent of its share of the alcoholic drinks market over the past four decades. Prices meantime have stagnated – there have been no retail price increases in the past 13 years.
    27.09.2010   United Kingdom: Molson Coors in ‘hall of shame’ for extending payment terms for suppliers     ( )

    Molson Coors has defended its move to extend payments terms for its suppliers to 90 days, Morning Advertiser communicated on September, 20.
    The Forum of Private Business has included the brewer in its "hall of shame" for the move, which took effect this month.
    Molson Coors has written to its suppliers saying their invoices won't be processed for more than 90 days from receipt.
    The FPB quotes one unnamed self-employed tradesman, who said he could no longer carry out contracts with the firm after the changes.
    Molson Coors finance director David Heede said: "Brewing is a largely domestic industry and has strong links with agriculture, pubs and communities and so playing a huge role in generating local jobs, government revenue and supporting the wider UK economy.
    "However, there is a fundamental challenge for the beer industry – the total beer profit pool is down approximately 30% over the last five years.
    "As part of a global initiative on working capital, we are changing our Supplier Payment Terms from 1 September to be more consistent with industry standards and to be more competitive in the global beer market.
    "Looking ahead to the long term of the beer market is vital to the sustainability of the category and will ultimately benefit our consumers, customers and, of course, our suppliers.”
    18.08.2010   Molson Coors to sponsor Bolton Wanderers FC    ( )

    BOLTON Wanderers have signed a new five-year sponsorship agreement with brewing giants Molson Coors, which includes involvement in the match day bus service to the Reebok – which will now be branded as ‘Catch the Carling Buzz’.
    The agreement will see the Carling & Worthington’s brands on offer at the Reebok Stadium.
    Fittingly, Wanderers legend Frank Worthington, who was at the Reebok to help celebrate the partnership, said: “This is terrific news for the fans. They can now see the Wanderers and have a great pint at the same time.”
    14.06.2010   United Kingdom: Cobra Beer to attack pubs    ( )

    Molson Coors has confirmed pubs remain “of great interest” for its Indian beer brand Cobra, despite a strategy targeting curry houses and the off-trade for growth since it acquired the brand last year, Morning Advertiser communicated on June, 7.
    “The whole pub channel is of great interest to us and we have plans in the pipeline to target the sector in due course” said Adrian Davey, MD of the Cobra Beer Partnership. “We'll target pubs that serve curry, obviously, but fortunately there are a lot of those these days.”
    Davey said the company was already in talks with several pub companies about promotions and activities but said he was unable to reveal details as yet.
    This week the brewer celebrated the first bottling of Cobra out of its flagship Burton brewery — from this week all Cobra will be brewed there — and the launch of a £5 mln marketing campaign for the brand. This represents a “significant investment” and the most that has been spent on the brand since it joined the Molson Coors portfolio, Davey said.
    “The campaign has been designed to build on the association between Cobra and curry with eye catching press ads and a radio campaign running alongside. Social networking sites such as Facebook are also a focus for us, with our 75,000 fans, which we plan to build on with a raft of innovative activities,” Davey added.
    25.05.2010   United Kingdom: Molson Coors launches three its brands in new format for the FIFA World Cup 2010     ( )

    Molson Coors is launching a new draught beer for the off-trade, Home Draught Kegs designed to fit into a home fridge, posted on May, 18.
    Made available in time for the FIFA World Cup, the 10-pints keg will be rolled out next month, and available at various supermarkets including Sainsbury’s and Morrisons.
    The £8 mln launch will be made available in three of Molson Coors’ brands - Carling, Coors Light and Grolsch.
    The kegs will have a recommended retail price of between £14 and £17 each.
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