News - Sidel Blowing & Services

News - Sidel Blowing & Services

Sidel Blowing & Services

FranceOcteville sur Mer


News - Sidel Blowing & Services

Newsgrafik #35940

Sidel honoured for innovative eco-packaging concept AYA at World Food Innovation ...  (Company news)

...Awards 2020

For their latest eco-friendly packaging design concept AYA, Sidel has been awarded with the prestigious World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prizewinning AYA design, Sidel has developed a comprehensive innovative “End to End” packaging alternative for still water, covering all angles from 100% recycled PET (rPET) primary to carton secondary and on to tertiary packaging alternatives – all optimised for local distribution methods. The result is an overall cost-effective and sustainable packaging concept which is tailor-fit to match circular economy requirements, while improving environmental impact and industrial production efficiency.

For six years now, the World Food Innovation Awards have been recognising and celebrating concept excellence and innovation across every category of the global food industry. Chosen by a judging panel of 14 seasoned industry experts, the awards honour some of the most ambitious new products and developments of the year from established brands as well as start-ups. The awarding ceremony in association with FoodBev Media took place at HRC (London ExCel, UK) on March 5, 2020: “To us this award means a great recognition from the judging panel on how AYA meets sustainability requirements,” comments Laurent Lepoitevin, Packaging Design Engineer in Sidel.

Distinguished dedication to optimal packaging concepts
Improving recyclability by reducing packaging waste is one of the foremost challenges in the food and beverage industry. Benefitting from more than 40 years of experience in packaging and complete line solutions, Sidel works in close partnership with its customers and packaging manufacturers with the aim to develop ever more sustainable primary and secondary packaging. Thus, Sidel’s new eco-packaging concept AYA was born, reinforcing the company’s commitment to sustainability. The name refers to a deity of ancient Mesopotamia, also known as Ea or Enki, who – among other things – was considered the master of groundwater. This choice makes perfect sense considering the intention behind this new concept: to provide people with safe drinking water, who do not have a secure access to it naturally. For instance, the AYA bottle can be easily used when humanitarian aid is needed to provide the right amount of water for concerned people.

Recognition for an innovative 100%-rPET V-shape bottle
In detail, AYA is a 220 ml water bottle, featuring a V-shape. With its targeted extreme light weight of 5 g it is designed to radically reduce raw materials right at the source: The bottle is blown from 100% rPET preforms in order to bring a truly circular economy into reality, offering a new life to every bottle. AYA also comes with a snap-on tethered cap, aiming to additionally reduce plastic pollution. Furthermore, brand names, logos and legally required information may be engraved in relief onto the bottle, thus eliminating the need of a label to reduce waste and facilitate PET bottle sorting and recycling even more.

The eco-friendly AYA marks the first bottle concept released by Sidel to the industry which has been designed with an articulated shoulder featuring three stable positions; a Sidel patented packaging solution named Swing™ shoulder. After the blow moulding process, the bottle shoulder remains in an intermediary deployed position. After filling and capping, a mechanical pressure is applied on the shoulder to move it down and create the final AYA’s iconic V-shape. Thus slightly pressurised, the bottle bulk is reduced, while at the same time its resistance throughout the supply chain is significantly enhanced. A deployed shoulder position is possible to enlarge the volume and avoid any droppage when opening. AYA also features a specific deep base design to allow to stack the bottles, reducing the height to improve the whole storage volume.

Secondary packaging reduced to a minimum
Engineered within the Sidel “End to End” approach to better leverage packaging as a whole through the supply chain, the AYA bottles’ distinguished V-shape offers two innovative packaging alternatives in terms of compactness and reduction of secondary and tertiary packaging materials well-suited to optimise logistics. Firstly, it offers the possibility to stack the bottles in layers on top of each other, making them nested together due to their specific deep base shape connecting the low bottle neck and the top bottle base. The BOSS base shape perfectly accommodates another bottle’s cap, ensuring stability during pallet storage and transport. In this layout, each layer of bottles is being held together with a perforated cardboard separator that fits over the necks. Furthermore, the size of the separator can be adapted to form individual custom packs which can meet any space and storage constraints at the points-of-sale. Then, the second alternative is leveraging the bottles’ V-shape’s space saving attributes even more efficiently: seeing as they can be placed top-to-tail, in a staggered fashion, to make the best use of secondary packaging space and place as many bottles as possible in a volume, suited to distribution needs. Thus, the bottles can be arranged to optimise any storage volume, making for compact cases that can be easily transported.

“With sustainability constantly on our minds, we look at packaging and equipment from a 360-degree perspective,” Laurent Lepoitevin concludes. “Naturally, we applied this ‘End to End’ approach also to the AYA concept: Not only do we always take primary, secondary and tertiary packaging as well as their interaction with the equipment in the factoryinto account when designing new concepts. We also consider all the impacts they create upstream and downstream in the entire value chain – always aiming to deliver the most sustainable packaging solutions onto the shelves and to the consumers.”
(Sidel Blowing & Services)

Newsgrafik #34154

Sidel StarLite UltraLight CSD: gaining competitiveness while ensuring great consumer experience  (Company news)

The Sidel StarLite™ family of bottle base solutions is expanding through the StarLite UltraLight for carbonated soft drinks (CSD). As the name suggests, this design allows for an even lighter bottle than the existing solutions in the beverage marketplace. By lowering the product costs, while maintaining the expected level of carbonation, this innovative bottle addresses the hard discount chains’ needs and challenges for more affordable products while ensuring a good product quality for a great consumer experience.

The Sidel StarLite UltraLight base has been designed for highly carbonated beverages with a short distribution stream. “As such, it lends itself perfectly to CSD and sparkling water , sold in countries with a more temperate climate through hard discount supply chains, applying regular stock rotation,” explains Laurent Naveau, Packaging expert at Sidel.

Setting a world record in reduced bottle weight
Just like the other propositions in the Sidel StarLite range, the new UltraLight CSD base design significantly decreases the amount of raw material needed to produce PET bottles. “The optimum bottle base design results in a staggering 25% lighter bottle weight compared to a traditional CSD bottle at around 13.5g, contributing as a whole to reduced production costs while maintaining carbonated beverage quality,” adds Laurent. Whereas a traditional 0.5L CSD bottle weighs 13.5g, the very lightweighted StarLite UltraLight CSD only weighs 10.5g. When it comes to the 1.5L bottle, it now weighs 24g rather than a traditional bottle, which is normally at 28g.

Sidel’s StarLite UltraLight solution also comes with an innovative CSD bottle neck design, the latter 26/22 neck finish featuring a weight of as little as 2.3g, a thread diameter of 26mm, an inner diameter of 21.7mm, and a height of 13mm. Referenced at CETIE (the International Technical Center for Bottling and related Packaging), the bottle neck can be combined with the new Novembal cap, the Novasoda 26/22 for carbonated beverages. Robust and very tight to preserve the beverage quality, this one-piece closure is easy and safe to apply, open, and reclose.

By optimising the amount of PET required to manufacture the bottle, the new Sidel StarLite UltraLight CSD base offers a substantial reduction in Total Cost of Ownership (TCO). For example, for a 0.5L bottle the total yearly production PET savings for the new base combined with the new neck would be at 1,125,000 Euros. Looking at the 1.5L bottle, the savings are even more striking. Here, the yearly production PET savings would amount to a total of 1,530,000 Euros.

Combining right performances with ultralight weight
The bottle featuring the StarLite UltraLight CSD base also includes a patented and smart design, which combines the innovative base with an optimal body shape. It offers functional benefits without compromising on attractiveness and brand differentiation potential. “When designing the bottle base and body shape, the Sidel packaging experts put a key focus on improving the consumer experience. When opening the bottle with a firm hand grip, there is no splashing due to the rigid waist embedded in the structured bottle design,” comments Laurent. Additionally, the good base seating surface eliminates any risk of bottle base distortions, as such contributing to perfect bottle stability. Moreover, production speed can reach up to an output rate of 2,500 bottles per hour per mould (bphm).

The StarLite UltraLight CSD definitively offers hard discount chains the opportunity to release more affordable carbonated beverages in PET bottles, while strengthening their competitiveness and productivity without hampering the product quality the consumers may expect.The massive savings on TCO that can be achieved give this innovative bottle base a real competitive edge compared to other solutions on the market.
(Sidel Blowing & Services)

Newsgrafik #30673



Sidel’s international centre of excellence for PET packaging development and blowing solutions in Octeville, France, recently made an important contribution to sustainability through an innovative research project in plant-based performance plastics. Sidel consulted with its PET packaging expertise in the BioHub® programme as the selected representative for the beverage industry.

This open innovation programme has enabled the development and production of new chemicals using renewable agriculture materials, such as cereals which are a sustainable substitute for well-known fossil-based chemicals. The new bio-based forms of polyester have many possible end-user applications, including packaging in which Sidel was recognised for its PET packaging competence. The programme was undertaken by international French biorefining group, Roquette, a global leader in the processing of plant-based raw materials, and subsidised by BPI France, the French agency for industrial innovation.

Luc Desoutter, Sidel’s Special Project Director, comments: “Sidel has a longstanding relationship with Roquette and Sidel’s R&D Packaging experts in Octeville in particular contributed with important and innovative PET packaging expertise in this breakthrough project. I am convinced that the innovative materials resulting from the project will soon be adding value to the already substantial benefits that PET offers as a liquid packaging solution, in terms of both performance and sustainability. Satisfying market needs and providing an alternative to established raw materials, they will be of great interest and benefit to the beverage packaging industry and many others.”

PET packaging expertise at Octeville France proves useful
Sidel was one of several, select private sector and public partners in the BioHub programme, which was originally launched in 2006. The Sidel expertise at Octeville brought the company’s many years’ experience in the field of beverage and liquid food packaging - and in the industrial production of PET packaging - to the project. The company’s solid technological expertise in complete line solutions that starts with the blow moulding process in bottling of beverages, oils and other liquids was particularly useful to the project, as was its viewpoint as an end user of the potential new bio-based performance plastics within the beverage industry.

Vincent Le Guen, Sidel’s Vice President for Packaging, says: “Our understanding of bio-based polymers through our participation in this open innovation programme brings great value to Sidel’s PET packaging expertise in Octeville. It enables us to continue to stay at the forefront of the liquid packaging industry and to be ready to meet the future needs of beverage producers. The close relationships we have with our partners throughout the PET value chain, and also across other industries, is really valuable to Sidel. This helps ensure we stay in contact with the latest industry developments and continue to improve our packaging solutions for beverage producers.”

Many beverages, food items and other consumer products are currently marketed and packaged in bottles or containers made from PET, the most common thermoplastic polymer resin of the polyester family. It makes the ideal beverage packaging material because it is safe, strong, transparent, light and versatile. Customers appreciate it for its safety compared to traditional materials. It is resealable, shatter-resistant and, importantly, can be recycled again and again.

The successful completion of the BioHub Project - and Sidel's integral role within it - can lead to the production of new bio-based forms of polyester demonstrating excellent transparency and UV resistance and a good resistance to high temperatures. Leading names within the beverage industry, such as Coca-Cola, PepsiCo, Danone and Nestlé, are looking into the possibility of bottles made from fully renewable resources and are said to be already assessing the most promising options to incorporate these next-generation materials into their production lines. For example, Coca-Cola recently unveiled PlantBottle™, a PET bottle based on plant materials.
(Sidel Blowing & Services)

Newsgrafik #28868



Carbonated soft drinks (CSD) producers can now take advantage of the better bottle performance and lighter weight of the award-winning Sidel StarLite™ PET bottle base.
Sidel StarLite is a uniquely shaped base that increases the overall resistance and stability of PET bottles. It can also reduce the amount of PET material needed to produce the finished bottle, allowing for reduced wall thickness for an optimum strength-to-weight ratio. The result is a bottle that uses less raw materials and therefore weighs less, requiring less energy to produce, yet delivering better pallet stability and improved bottle integrity throughout the entire supply chain. Sidel StarLite does all of this without compromising on the safety, hygiene or the integrity of the beverage contained within the bottle.
Several Sidel customers have trialled the StarLite CSD bottle base and have already achieved impressive results, including significant improvements in resistance to stress cracking. Under the rigorous test protocol of the International Society of Beverage Technologists (ISBT), the new base lasted 30% longer for 0.5 litre bottles, 50% longer for 1.5 litre bottles and 60% longer for 2.0 litre bottles. The base successfully completed the ISBT 24-hour creeping test under 45°C conditions, compared with 38°C required under standard testing. This means the base has better resistance and is less likely to burst during production or deform during transport. This also results in more stable pallets.
Base weights can be reduced by up to 20% for 0.5 litre bottles (from 5g average to 4g), 19% for 1.5 litre (from 9g to 7.3g) and 17% for 2 litres (from 12g to 10g). These lightweighting opportunities can lead to cost savings of up to EUR 331,000 per year for 0.5-litre lines, EUR 563,000 per year for 1.5-litre lines and EUR 662,000 per year for 2-litre lines (Sidel data*). Under controlled conditions, the new CSD base can be blown using as little as only 16 bars of air pressure compared to the 25 bars average for 0.5 litre bottles, saving on energy use as well. The 1.5 litre bottles can be blown with as little as 18 bars compared to the 26 bars average, and 2 litre bottles with only 20 bars compared to the previous 28-30 bars average. Again, this can lead to annual savings of up to EUR 78,700 (Sidel data**). Due to its compatibility with the Sidel Matrix™ system, output rates can be as high as 2,300 bottles per mould per hour for 0.5 litre bottles, 2,250 bottles per mould per hour for 1.5 litre bottles and 2,000 bottles per mould per hour for 2 litre bottles, depending on conditions and specifications.

Laurent Naveau, Packaging Care Manager at Sidel, comments: "The carbonated soft drinks segment remains the second most popular after water with about 220 billion litres consumed in 2013, representing 28% of the global non-alcoholic beverage market. Around 40% of this amount is packaged in PET. These huge figures help explain why we are constantly striving to help beverage producers worldwide unlock value from their CSD bottles."
He continues: "One way of doing this is to reduce bottle weight and therefore the costs of PET and the environmental footprint, while maintaining or improving bottle performance. With StarLite CSD, Sidel can help beverage producers achieve exactly this for their carbonated soft drinks production."
The award-winning StarLite base design was originally developed for non-carbonated drinks where the bottles are under less pressure. The still drinks version was launched in 2013, and that design won the 'Best Environmental Sustainability Initiative' category at the 2013 Global Bottled Water Awards. Looking to the potential in CSD, Sidel's packaging experts took the principles adopted in the still drinks base, analysing different base designs to achieve the optimum performance and strength for CSD products. They then carried out numerous computer simulations followed by real-world physical tests. Now, after developing a CSD version, Sidel has launched it to a receptive marketplace.

The new design includes four key patents covering the slopes, ridges and truncations of the bottle base. The StarLite design is easier to blow than previous CSD bases because it can be done within a wider range of parameter settings on the blower, while still achieving the desired performance. As would be expected, it can be used on all Sidel blowing platforms for liquid packaging - including the Sidel Matrix system - at all existing output speeds. The new base is also easier to blow than previous CSD bases because it can be done within a wider range of parameter settings on the blower, whilst still achieving desired blowing performance.
The base can easily be incorporated into existing bottle designs by Sidel's packaging engineering team. It can also be retrofitted onto existing production lines and moulds, using Sidel's accompanying enhanced StarLite CSD mould bases and line conversion services. The accompanying Sidel StarLite CSD mould features an enhanced venting design for optimized cooling capabilities, and was developed in tandem to reach the desired high StarLite CSD bottle base performance levels.
(Sidel Blowing & Services)

Newsgrafik #26301

Sidel's DailyDose™ design concept wins silver at Pentawards 2012  (Company news)

The capabilities of Sidel in creative bottle design have been recognized at the most important international competition dedicated exclusively to packaging design. As the only industrial manufacturing supplier to take part, Sidel won Silver at the Pentawards 2012. Sidel's winning concept, DailyDoseTM, is both creative and in line with the latest market trends.
DailyDoseTM follows the move towards healthier living by offering a new way of consuming single-serve fruit on a regular basis. The innovative solution is a multipack made up of six assorted bottles reminiscent of fruit slices: a flexible concept offering one design for different products. It is ideal for on-the-go consumption as the small bottles fit into the smallest of bags. Each dose is the equivalent of a quarter-serving of fruit - thereby emphasizing the importance of regular fruit intake - packaged attractively and ready to drink for consumers. Although common in other sectors, the concept of a daily 'dose' is new to the fruit drinks market.
The bottles can be either sleeved or labeled as a standard bottle, based on a sustainable and cost-saving package concept. As well as safe and convenient for the end-consumer, it keeps the full integrity of the package. Indeed, due to the fact that one single label is used to build a pack of six bottles, in addition to the environmental benefits of using less wrapping, savings of up to 60% in labeling raw materials can be made: two-thirds of each bottle no longer require labeling. Moreover, the whole label is pre-cut and each bottle can be removed easily without impacting on the stability of the whole pack. Finally, as the bottle remains labeled after being removed from the pack, this ensures the end-consumer will have all the information about the drink when it comes to product, flavour, vitamins, shelf life, etc.
The competition awarded prizes for two areas: graphic design and concept. Sidel's DailyDoseTM was put forward for its concept in the Beverages category. Leading design agencies also submitted designs in four other categories; Food, Body, Other Markets and Luxury. The international jury composed of world-class design and marketing experts headed by Gérard Caron, had 1200 entries to judge from 46 countries - mainly France, Japan, the USA and the UK.

Design excellence meets PET expertise
It is the third time - after the "NoBottle™" design in 2008 and the PET beer bottle in 2009 - that Sidel has won a Pentaward for one of its creative PET designs, demonstrating the strength of the company's Packaging Design Department. The team aims to reconcile aesthetic design with technical considerations such as barrier solutions or reducing the weight of bottles through proven technologies. Each year, the team's efforts result in some 5,000 drawings of bottles and more than 450 new concepts.
Packaging & Tooling Director, Vincent Le Guen, is proud of his team's achievements: "This award demonstrates how inventive we are in packaging design as an industrial manufacturer. Customers' projects inspire our packaging designers every day. However, our having an in-house packaging design department is a must when collaborating closely with customers' design agencies or in developing our own concepts. Our packaging solutions are a skillful mix of technical expertise and creativity to better serve our customers' expectations and beyond."
Sidel's packaging design expertise stretches over 50 years, from basic bottle design to innovative and sophisticated projects. The Sidel group works with its customers from the very outset of any project. Meeting marketing representatives to discuss new design objectives, allows the company to understand customers' needs and to establish a close working relationship. In this respect, Sidel has always proposed innovative packages that consider market trends for new materials and lightweighting, creating original and eye catching shapes that help its customers to differentiate their products in a highly competitive marketplace.
To continue its success, Sidel will continue to track the constant changes and trends - industrial, technological, human and environmental - in order to be able to respond to the ever-changing needs of the market.
(Sidel Blowing & Services)

Newsgrafik #17391

Flexible packaging solutions for all products, shapes and sizes   (Company news)

New market trends and consumers’ expectations require constant adaptations of bottle designs and shapes. Based on its strong expertise in plastics packaging solutions, Sidel offers a variety of bottle and multipack designs that fulfil today’s key packaging requirements. Beverage producers not only pose high demands on design and marketability of their packaging products, but also require top quality and safety standards. In addition, bottlers and converters attach high importance to sustainable production processes at low cost and high profitability. At interpack, Sidel presents four packaging solutions that help its customers achieve variety in designs while fulfilling all additional market demands.

As a complete solution provider with expertise in both engineering and creative design, Sidel offers a number of bottling designs and toolings. What’s more, Sidel advises and supports its customers through its Packaging and Tooling Centres at six locations throughout the world. The latest bottling design choices include the FreeShape™ bottle, the Cluster bottle and the Daily dose package, all offering maximum levels of flexibility and creativity. Modulomold™ adds to the concept of flexibility by allowing different bottle designs to be produced in a single mold using removable mold inserts with quick and easy change-overs.

Cluster™ bottle: unique creativity
It is not just the bottle itself, but also the way it is presented, that makes it attractive to retail and consumers alike: the cluster symbolizes the “jewel case” made for a precious product such as water. Sidel has come up with a new packaging concept that signals a new approach to product promotion: rather than placing bottles on a shelf, the Cluster™ bottle bundles a number of short-neck bottles using green neck rings that are attached to a main branch resembling fruit hanging on a tree. The customers in the shop simply “pick” the bottles they wish to buy. Cluster bottles are suitable for a range of different products, from water and flavoured water to sensitive beverages including juices and dairy. The bottles can be light-weight and can be made of recycled material and/or biosourced material. Because of their attractive design, they are an ideal 2nd-life package for possible reuse at home.

DailyDose™ package: an innovative pack
DailyDose™ is a multipack solution directed particularly at families and consumers who wish to consume small amounts of fruit doses or yoghurt drinks on a regular basis. Six bottles are sleeved individually and linked with one unique label in a handy set.

For packaging companies, they enable flexible and cost-effective production as one label, or, alternatively, one sleeve is used for a pack of six bottles. The daily dose is one pack for a family with one dose a day of healthy product.
The Daily Dose™ package again is a flexible concept offering one design for different products. It is ideal for on-the-go consumption as the small bottles fit into the smallest of handbags.

Modulomold™: Productivity and “marketing-ability”
As liquid food packaging companies strive to give consumers ever more choices, the need for quick format change-overs becomes increasingly important. To respond to these productivity needs as well as the greater customization of packages, Sidel presents its Modulomold™ technology. It allows several bottles of the same size (up to 0.7 liters) to be produced in a single mold using removeable mold inserts. It is an intuitive solution for quick and simple format changeovers. The bottles have two shared parts, the labeling area and the base, and either one or two areas, the shoulder and/or the body, can be customized using the inserts. It takes less than 30 seconds to change a set of inserts, from opening the first mold to opening the second.

No tools are required to perform the change-over. Thus, Modulomold™ perfectly fits with the current trend in terms of packaging designs turnover allowing proposing some limited packaging series or dedicated to a special event as well.

FreeShape™: Liberating bottle shapes for sensitive beverages
With FreeShape™, PET bottle shapes are no longer constrained by the choice of filling technology. FreeShape™ offers the possibility of using a similar bottle design for both hot fill and aseptic filling. This development is based on Sidel’s in-depth knowledge of material characteristics, aseptic packaging, hot filling and blow molding technologies.

The secret of FreeShape™ lies in its specific patented bottle base profile, which acts like a membrane or piston: it pulls up and falls depending on the contained product’s volume variations. This solution responds to the packaging needs of sensitive products such as juices or teas filled at temperatures between 85 and 92°C , which lead to bottle swelling during hot fill and then shrinkage when the liquid is cooled.
(Sidel Blowing & Services)

Newsgrafik #17383

One-Stop Line Conversion Service Enhances Bottlers’ Market Responsiveness   (Company news)

Whether it’s lightweighting bottles or launching a new product before the high season, the stakes are similar. The new products have to reach the market at the right time and under the best conditions with regards to both production and distribution. Consequently, bottlers face the challenge to adapt their lines as quickly and efficiently as possible. Sidel supports its customers in their efforts with centralized project management, not only as an original equipment manufacturer, but also as a package designer. With this integrated approach, Sidel guarantees bottlers immediate equipment efficiency, short times to market and low costs for optimal Total Cost of Ownership (TCO).

Usually, customers have one of three reasons for converting their beverage packag¬ing lines – lightweighting, format or design change as well as product change. Project management is a key factor in performing the necessary line adaptations successfully. Sidel’s experienced senior project managers help bottlers to ensure optimized and secured conversion of their line. Their profound engineering knowledge enables them to take all industrial considerations into account to prepare the production line in advance and to determine the exact parts that need to be adapted. This centralized project management helps bottlers to ensure that their products are released on time.

Shorter necks – significant savings
As raw materials account for 70 to 80 percent of a bottle’s price, lightweighting preforms and caps along with shorter necks can lead to substantial savings in weight and costs. In addition, these benefits come with a quick return on invest¬ment and a smaller carbon footprint, factors that are increasingly important for customers’ purchase decisions. This is why more and more bottlers worldwide adapt their lines accordingly.

Last year, Sidel helped its customer Zywiec Zdroj, a Polish water brand of the French food and mineral water, Danone, to switch their lines to short necks. After a close analysis of various contractors, Zywiec Zdroj decided that Sidel could best suit their needs for quality, reactivity and close support during implementation. The order concerned two lines at their northern plant in Miroslawiec. Sidel guaranteed intimate partnership during the whole process. And only four days of stoppage for each line was necessary for the short-neck conversion. “This project proceeded in a very positive way, especially in terms of coordination and support from Sidel”, states Mr. Grzegorz Krzak, Buyer at Zywiec Zdroj.

Quick launch of new product
Sidel not only provides central project management for line conversion, but also assists customers in designing bottles for new products. Both strengths were in demand at the Norwegian bottler Isklar. The company decided to launch a sparkling water for several reasons: to tap a huge market potential, to better meet the needs of the gastronomy industry, and to address individual customers who increasingly prefer sparkling water over still water.

Isklar had to completely redesign the sparkling water bottle as it had to withstand the pressure after adding carbonation. Sidel supported Isklar’s design engineers in this effort and helped to create a bottle that still had the brand-specific facets, but was stable enough to contain sparkling water. Another mission-critical aspect of the project was a tight time frame. The new product had to be launched before the trade’s shelf review which is when wholesalers perform major changes in their assortments and planograms. Although an optical detection system had to be installed for the first time ever in a high speed PET line, Sidel managed to finish the line conversion within only two weeks of complete stoppage. Thus, Sidel put Isklar in a position to launch the new sparkling water as scheduled. “In many markets, the trade has shelf review dates, meaning that if you fail to launch within that date, you can miss the full year. In Norway, the trade’s shelf review date is the 1st of February which is when they do the major changes in their assortment and planograms. If you are late for that date, it is more difficult to get into the trade later in the year. We had a tight schedule in order to meet that date, but Sidel succeeded. Isklar officially confirmed its intention at the end of July. It was required that the first bottles were produced by December due to a scheduled taste panel to finalize the carbonation level of the product. That target was achieved and we were very pleased with that. We have to credit Sidel for staying on the project’s schedule”, states Helge G. Valeur, Chief Operating Officer at Isklar.

With all line conversions, Sidel’s experts guarantee the technical validation of the project, its feasibility and its industrialization. Every project can rely on centralized, comprehensive project management with a single contact person, in-depth knowledge of installed equipment and packaging, complete analysis of the line, short times to market and low costs for optimal TCO. Finally, there is the guarantee of quality, with original spare parts and installation by Sidel experts for immediate equipment efficiency.
(Sidel Blowing & Services)

Base de données mise à jour pour la dernière fois: 24.03.2020 17:23 © 2004-2020, Birkner GmbH & Co. KG