ESAU & HUEBER GmbH and NDL Craft announce a new strategic global alliance (Company news)
Picture: NDL Craft: Production of tanks
ESAU & HUEBER GmbH announces a new strategic alliance with NDL Craft, a China-based global manufacturer of high quality brewhouse equipment and tanks as an answer to the increased globalization within the brewing and beverage industry. This alliance combines Esau & Hueber’s expertise as a total solution provider within the brewing process and NDL Crafts potential as an established manufacturer in Asia.
Esau & Hueber’s Managing Director, Christoph Sedlaczek commented: “This strategic alliance is the logical consequence of constant changes within the structure and demands of our customers. Best-Price-Competition in a world of global-acting supply chains requires the right answer on the supply side. Decades of technical developments in combination with state-of-the art automation concepts like our WinBrew® system are the basis for success.”
President of NDL Craft, Lyman Luan, commented: “We’re excited about the significant potential to increase our global market penetration in working with a high-technology European partner like Esau & Hueber. They are known within the industry as a leader in Brewing-Engineering, Yeast-Technology and Automation. With our precision manufacturing techniques and production operation in China, we can offer value-driven solutions that makes sense in this cost-conscious world.”
Harald Koch, Managing Director of Esau & Hueber added: “Partnering with NDL Craft, we are in the position to better serve our increasingly global customer base with high quality brewing equipment, short lead times and optimized customer services. Our Bavarian company has established itself in recent years as a global full-range supplier of modern brewing technology.
We at Esau & Hueber have now developed systems also for the special needs of craft breweries. These CRAFT LINE systems are expandable in their capacity. Therefore, they bring professional technology with highest flexibility into harmony with a clever investment."
(Esau & Hueber GmbH)