News - AC Golden Brewing Company LLC, Subsidiary of MillerCoors

News - AC Golden Brewing Company LLC, Subsidiary of MillerCoors

AC Golden Brewing Company LLC, Subsidiary of MillerCoors



News - AC Golden Brewing Company LLC, Subsidiary of MillerCoors

Newsgrafik #36105

Batch 19 breaks out with cans in return to retail  (Company news)

Batch 19 is back.

After a 5-year absence on retail shelves, the beloved pre-Prohibition lager brewed by AC Golden Brewing Co. is marking its return to retail outlets with the debut of striking black cans.

The beer, in rotation from 2010 to 2015, was reintroduced to draft lines in Colorado and Wisconsin last year. Six- and 12-packs of the 12-ounce cans are now available statewide in Colorado and will launch this summer in southeastern Wisconsin.

“The number one question we get on the (Coors) Golden brewery tour is, ‘What happened to Batch 19, and how can we get it back?’” says Meagan Nelson, marketing manager for AC Golden. “Seeing the success of its return to draft, and still hearing the off-premise demand for Batch 19, we decided to bring it back.”

Well balanced with just the right amount of hops bitterness to malt sweetness, Batch 19 pours a dark copper color with a full white head. Noble hops give it a spicy, herbal nose, along with a biscuity aroma from two malts that balance its hoppiness with subtle caramel flavors. The 5.5 percent alcohol-by-volume beer is naturally filtered and unpasteurized. At 26 IBUs, it’s more bitter than most modern American lagers, while retaining a smooth, medium body with a crisp finish.

Batch 19 was originally sold in bottles, true to its pre-Prohibition roots. But Nelson says the time was right to bring the brand back to market in cans.

“Cans are what consumers are looking for when they go shopping, and what they’ll find on the shelf. If we really want Batch 19 to be successful, that’s the way we want to go,” Nelson says. “We felt like it’s an everyday great beer, and I think the versatility of a can in terms of being able to take it to a backyard barbecue, or camping or hiking, makes it fit our drinkers’ lifestyles as well.”

As for the timing? Strong consumer demand answered the question of whether to launch during a pandemic, Nelson says.

“We actually had several conversations about pushing back the launch, just given the state of the world right now,” Nelson says. “But we went to our distributors, as well as our key retailers, and they said, ‘We’ll take it and we want it.’ They’ve been so excited for this to come to packaging.”

Batch 19 is brewed by AC Golden, a craft brewery inside Molson Coors Beverage Co.’s brewery in Golden, Colo. AC Golden, which sits under Molson Coors’ U.S. craft unit Tenth & Blake, also makes beers including Colorado Native’s array of ales, lagers and sours, and serves as a small-batch testing ground for craft innovations.

Batch 19 exploded onto the market in 2010 with a viral origin story: the recipe, once lost to time, had been discovered in one of Adolph Coors’ logbooks. AC Golden brewers made the beer for themselves and loved the bold, hoppy taste. It was introduced to the public with subtle packaging that called to mind grainy black-and-white photographs of the pre-Prohibition era.

However, as company priorities shifted, in 2015 Batch 19 was again returned to the brewery archives. But it remained popular, in memory, at least, and AC Golden brought it back in 2019, the 100th anniversary of Prohibition’s enactment.

Now the beer that has its roots in a time before radio is showing up on video happy hours, Nelson says.
(AC Golden Brewing Company LLC)

Newsgrafik #35109

Footprint Introduces Compostable Six-Pack Can Ring With Colorado Native Craft Beer  (Company news)

Footprint, a leader in manufacturing environmentally friendly packaging solutions, is introducing a plastic-free, fiber-based six-pack ring for beverage cans. These eco-friendly, biodegradable rings are now being tested on a selection of Colorado Native beers. Colorado Native is the first brand to test Footprint’s fully compostable and recyclable six-pack ring solution. Colorado Native is brewed by AC Golden, an incubator brewery within Coors Brewing Company that is charged with developing and nurturing small above premium malt beverages.

The rings are made from post-industrial recycled fiber and are 100 percent bio-based, recyclable and compostable in commercial composting facilities. Footprint’s new fiber materials free customers from confusion at the bin, because no matter what bin–they win. Unlike plastic, where if it is incorrectly handled, the plastic ends up as a contaminate in the waste stream and potentially in the environment.

Plastic pollution and its long-term effects on our natural ecosystem and to our food chain are a much-discussed environmental concern. As a result, global organizations, governments and companies are looking for solutions to limit the production and use of single-use plastics, which are major contributors to the waste problem. Footprint and AC Golden are working together to introduce a six-pack ring that does not contribute to global plastic pollution.

“As a company, environmental stewardship is incredibly important from the ingredients grown in the field to the packaging on our products. It was very important that we find a packaging solution that can perform at the same standards our retailers and customers expect with the current plastic ring. In this case, we are pleased with both the durability and environmental performance we’ve achieved with Footprint,” explains David Coors, president of AC Golden Brewing Company.

In order to ensure the product met the performance standards of AC Golden, Footprint conducted and built custom testing procedures and apparatus to demonstrate the durability of the fiber six-pack rings. The new fiber rings were tested under extreme conditions which exposed them to a high humidity environment for 24 hours before conducting standard transit testing.

“After months of testing that demonstrates real-world distribution and usage, we’re confident this six-pack ring will perform as well as plastic,” says Jeff Bassett, vice president of marketing at Footprint. “Our goal is always to find the best ways to eliminate the need for plastic in common-use products. With the introduction of Footprint’s six-pack ring, we are changing the game for beverage packaging and distribution by delivering a plastic-free solution that is applied in high volume and performs. We’re very excited that MillerCoors put its trust in us to roll it out with Colorado Native.”
(Footprint LLC)

Last database update: 29.06.2020 15:38 © 2004-2020, Birkner GmbH & Co. KG