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    30.07.2018   Brazil: Heineken fighting for bigger market share bar by bar    ( )

    Sao Paulo bar owner Arthur Santi has long served up boatloads of ice-cold Skol, one of Brazil’s most popular beer brands and a mainstay of brewing giant Ambev SA, Reuters reported on July 5.

    Then last year, rival Heineken NV made him an offer he could not turn down. Santi was launching another saloon in the same working-class neighborhood. The Dutch brewer wanted top billing for its products at the new location.

    Heineken paid him 90,000 reais ($23,000) for a three-year commitment to sell Heineken as its only big-name premium beer. The company also threw in new refrigerators, tables and chairs, all emblazoned with its familiar green logo with the red star.

    Bar by bar, Heineken is fighting for a bigger share of the world’s third-largest beer market and an end to Ambev’s dominance in Brazil.

    While beer consumption has stagnated in much of the world, growth is still forecast for Latin America’s largest economy, which is why Brazil has become a key battleground for global brewers.

    Heineken made a big move last year with its $1.2 billion purchase of the money-losing Brazil operations of Kirin Holdings Co Ltd. That transaction doubled Heineken’s market share to nearly 20 percent.

    But to catch Ambev, which still controls nearly two-thirds of the action here, Heineken has opened a multi-pronged front.

    The company is aggressively marketing its products in bars and street corner watering holes, spots where convivial Brazilians guzzle nearly half of the nation’s beer annually.

    And it is trying to plug holes in its strategy, both geographically and in terms of product offerings, according to interviews with several executives, analysts, consultants, distributors and bar owners.

    The company is pushing hard into Brazil’s vast northeast, home to one-third of the nation’s 210 million people. While one of Brazil’s poorest areas, it is home to a number of sizeable cities, including Salvador, Fortaleza and Recife.

    Heineken is also focusing on the mainstream market throughout the country, according to Marc Busain, the company’s Americas chief.

    Prior to the Kirin deal, the company had beers at the high and low ends of the market, but little in between. It now plans to promote its mid-tier offerings, including Devassa, a mark acquired from Kirin, and Amstel, a Heineken brand that has been in Brazil only since 2015.

    “Today we have a portfolio that allows us to play in all segments that matter in Brazil,” Busain said. “We have plans to transform Brazil into one of Heineken’s top markets.”

    The Brazil duel is a microcosm of a wider global jousting match between Ambev’s parent company Anheuser-Busch InBev NV , the world’s largest beer maker with $56 billion in annual revenue, and Heineken, the No. 2 player, with $25 billion, based on current exchange rates.

    If InBev is worried about its Brazil lead evaporating, CEO Carlos Brito is not showing it. A native of Rio de Janeiro, he sounded unfazed at a March news conference where he discounted Heineken as an immediate threat on his home turf.

    “Most of their business today, volume-wise, is on the value side,” Brito said. “It’s too early in the process.”

    Brazil is already Heineken’s largest market in volume terms, Busain said in a telephone interview. He said the company hopes that within two to three years Brazil will produce profits on a par with Mexico and Vietnam, the brewer’s biggest money-spinners.

    Some analysts are skeptical of that sunny projection.

    Heineken’s margins will be constrained by its small market share, says Andrew Holland, beverage analyst at Societe Generale, given that economies of scale in marketing, distribution and procurement are only available to high-volume breweries.

    He sees Heineken’s operating profit in Brazil at less than half the level in Mexico and Vietnam by 2020. Heineken is still No. 2 in both those countries, but the gap between it and the market leader is much narrower than in Brazil.

    “What they are doing is transitioning from, effectively, a niche player into a full portfolio player, and the challenge then is to gain market share,” Holland said.

    To that end, Heineken is banking on winning new customers in the northeast, defined as the states of Ceara, Maranhao, Piaui, Rio Grande do Norte, Paraiba, Pernambuco, Alagoas, Sergipe and Bahia. Per-capita beer consumption there is half what it is Brazil’s prosperous southeast, home to Sao Paulo and Rio de Janeiro.

    But northeast incomes are low, an average of just $4,500 a year, while sugarcane rum known as cachaça is the favored tipple. Some home-brewed varieties sell for as little as $2 for a liter bottle.

    “You can find cachaça cheaper than beer, which is insane,” said Didier Debrosse, the Frenchman who has led Heineken in Brazil for the past five years.

    To reach these consumers, Heineken’s bargain-priced Schin brand, which it acquired from Kirin, has spent an estimated 100 million reais since 2015 sponsoring the famous carnival celebration in Salvador.

    The company is also upgrading a brewery in Bahia state to make a wider range of beers, including its premium Heineken. And it may shrink bottle sizes in the region to lower prices, said Mauricio Giamellaro, Heineken’s vice president of Brazilian sales.

    Another challenge is distribution.

    Since Heineken entered Brazil in 2010, through its purchase of the brewing business of Mexico’s Femsa, its products have been distributed by Femsa’s bottling unit Coca-Cola Femsa.

    Heineken wants to end that contract, which runs through mid-2022, and build out the distribution system it acquired from Kirin.

    But the association of Coca-Cola distributors in Brazil is fighting the termination through an arbitration proceeding.

    Nevertheless, Heineken has begun upgrading its network. Since last year, it has built six new distribution centres throughout the country, bringing its total to 29.

    “The sales system has to be 100 percent focused on beer,” CEO Jean-Francois van Boxmeer told shareholders earlier this year.

    Meanwhile, Heineken continues to woo Brazilian bar owners, whose patrons are responsible for 45 percent of the nation’s beer consumption.

    Santi, the Sao Paulo bar owner, says business is so good he has expanded his newest bar, named Lazy Park. Heineken threw in an extra 50,000 reais to help him furnish it.

    “They offered us a good deal,” Santi said. “It made sense to sell Heineken.”
    30.07.2018   Jamaica & Germany: Red Stripe preparing to go into Germany    ( )

    Jamaican brewery giant Desnoes and Geddes (D&G), producers of the world-famous Red Stripe Beer, kicked off celebrations of its 100th anniversary with a church service at the Boulevard Baptist Church in Kingston on July 8, promising several more centuries of its great product and expansion in market consumption, by taking Red Stripe into Germany by 2019.

    "Yes, we are about to go into Germany, and that's a very exciting project for us. So Germany is gearing up to be able to launch the brand there by next year," said Ricardo Nuncio, Red Stripe's managing director.

    Nuncio told The Gleaner that the brand is also gaining ground in non-traditional markets such as Brazil, while noting the company's efforts to increase consumption in established markets such as England, Canada and the United States.

    "We are indeed gaining ground in Brazil, and the plan is to also go looking for opportunities in Africa, where we are looking at South Africa for that jump-start. We are also now keen on Ireland, and it shows that there is a lot of potential for the brand," he said.

    "And, of course, we want to continue pushing in our main markets - England, Canada and the US - where we want to gain more consumption. So the future is bright for Red Stripe," he reasoned.

    As part of the new thrust, Red Stripe will be launching a new global campaign next week, designed to further encapsulate what the brand represents in Jamaica. This will also lay out a worldwide brand recognition strategy, stated Nuncio.

    Excited by the prospects, he said that a lot of international growth is coming, and in addition to the growth prospects, plans are under way to further modernise the brewery.

    "There are a lot of things we need to do to improve our safety and quality, to be able to be more efficient and productive. It means that there will be serious transformation of the brewery in the next five years to also make it better for our employees, while we will continue pushing the agriculture agenda," Nuncio said.

    A significant aspect of Desnoes and Geddes' 100th year celebration activities include plans to give back to communities across the country during the month of July, 100 cents of every bottle of Red Stripe sold.

    "The money will go into a pool from which the D&G Foundation will fund a range of community projects and programmes to benefit Jamaicans who have supported the growth and longevity of this business," Nuncio said.

    "We want to donate a 100 gifts to communities across Jamaica, and a gift can be a school, for example. It can be scholarships, or revamping a park, or supporting an organisation," said Nuncio, who placed a special gift of $100,000 to the church, and which was accepted by the host pastor, Reverend Dr Devon Dick.

    The gift-giving starts in July and will continue through to the end of the year.
    30.07.2018   Japan: Brewers increasing production anticipating hot weather this summer    ( )

    Air conditioner makers and breweries in Japan are increasing their production, anticipating extremely hot weather this summer, The Japan News reported on July 13.

    The Japan Meteorological Agency expects the average temperature in the coming month to become higher than in the average year in the Honshu, Kyushu and Shikoku regions.

    Daikin Industries Ltd. raised this month’s production of air conditioners for sale in Japan by 10 percent from its initial plan.

    Production at rival Mitsubishi Electric Corp. continues at full capacity in line with its plan to increase shipments by 10 percent in the fiscal first half ending in September from a year before.

    A Daikin official said that demand temporarily slowed due to the recent heavy rain that hit western Japan but will grow if the sky clears up.

    “The weather is likely to be extremely hot in the three-day weekend from Saturday, so we expect sales to rise,” said a Mitsubishi Electric official.

    Kirin Brewery Co., a unit of Kirin Holdings Co., intends to increase the output of low-priced “third segment” quasi-beer products in July and August by 40 percent from a year earlier and that of overall beer products including “happoshu” low-malt beer-like beverages by 10 percent.

    Asahi Breweries Ltd., a unit of Asahi Group Holdings Ltd., increased the production of canned “chuhai” spirits this month by 30 percent from its initial plan.

    The number of visitors to the Toshimaen amusement park in Tokyo’s Nerima Ward rose 2 percent from a year before to some 15,000 between June 30, when swimming pool operations started for this summer, and Sunday, July 8.

    “The visitor number is expected to rise further as the pool facilities are open every day starting Saturday,” a Toshimaen official said.
    30.07.2018   New Report Reveals The Extent and Impact of Illicit Alcohol    ( Company news )

    Company news Illicit alcohol is widespread in many countries, particularly in low- and lower middle-income countries, according to data compiled by Euromonitor for the International Alliance for Responsible Drinking (IARD).

    The new report, ‘Alcohol in the Shadow Economy’, explores the cost to people, societies, and economies of this largescale and illegal activity and highlights the importance of creating partnerships between regulated producers, governments, and communities in tackling harmful drinking.

    Findings include:
    -Up to one in every two drinks is illicit in some parts of the world: much higher than previous global estimates
    -The majority of alcohol drunk is illicit in five out of seven African countries covered
    -Illicit alcohol is unregulated, untaxed, and potentially toxic
    -Illicit alcohol represents a combined USD $1.8 billion fiscal loss across just 18 countries. The loss to Colombia alone in 2015 was USD $406million; in Mozambique, the loss in 2014 was USD $285 million
    -Bringing unregulated alcohol production into the regulated sector and tackling illicit alcohol is essential in supporting the WHO’s whole-of-society response to the harmful use of alcohol

    One of the examples for tackling illicit alcohol featured in the report is Diageo’s Senator Keg, an affordable and safe alternative brew that relies on low-cost ingredients sourced from local growers. The end result is a high-quality beer that is regulated, compliant with standards, yet competitively priced so that it is accessible to the poorest consumers who were previously at greatest risk from contaminated illegal alcohol. Senator Keg has been a globally acclaimed success and has supported growth and while serving an important public health goal for consumers and government.

    Ivan Menezes, Chair of IARD’s CEO Group and Chief Executive of Diageo:
    “This important report shows that in many developing countries, much of the alcohol consumed is illicit. This is bad for health, bad for governments and bad for business. It is critical that governments create an environment where legal businesses can thrive and avoid punitive regulation that creates unintended consequences, including driving consumers to unregulated channels that endanger public health. IARD members, the leading beer, wine and spirits producers, are determined to play our part in cracking down on illegal alcohol production. But we will only win this fight in partnership with government, international bodies like the WHO and civil society organisations. Success will deliver a thriving legal market, creating economic and societal value and, critically, better health outcomes.”
    (Diageo plc)
    30.07.2018   UK: Craft beer keeps momentum in the UK    ( )

    The craft beer boom has kept up momentum in the UK in the last 12 months, new data has shown.

    A record £135 mln was spent in the category in the year to June, up 47 per cent from last year's total of £92 mln, according to Kantar Worldpanel.

    This was on par with the 47 per cent increase in consumption recorded last year, when the boom got into full swing.

    Growth in the category has accelerated swiftly since 2015, when spending rose just 13.5 per cent to £46 mln.

    More people are now going hopping mad for the craze, not only spending more on specialist beers but drinking higher volumes too.

    Over the past 12 months, British drinkers consumed 38 mln litres of craft beer, up 52 per cent on the year.

    The fast-growing sector has become a target for more established companies, which are now snapping up British breweries.

    Most recently, Beavertown sold a stake to Heineken to fund a new £40 mln brewery. Other notable sales include Camden Town Brewery to AB InBev, and London Fields Brewery to Carlsberg.

    Meantime was also sold to AB InBev, but later sold on to Asahi.

    Commenting on the fresh data, Meantime general manager Laura Edwards said: "As industry sales flourish, it’s clear that consumers’ love, knowledge and enjoyment of craft beer is extending from the pub to the home, as more people than ever look to enjoy a proper brew like Meantime. It’s fantastic that there’s more choice for beer drinkers than ever before.”
    30.07.2018   USA: AB InBev moves craft beer portfolio into standalone business    ( )

    Anheuser-Busch InBev has moved its US craft beer portfolio into a standalone business unit as part of a shake-up of its High End division, the company announced.

    The new unit houses all 12 of A-B InBev's North American craft beer brands, including Goose Island, 10 Barrel Brewing and Elysian Brewing Co. The unit is led by Felipe Szpigel, head of the High End since it was set up in 2014.

    Meanwhile, sales and marketing for The High End's non-craft brands, which include Stella Artois, Estrella Jalisco and Shock Top, have moved to AB InBev's core US sales and marketing team. At the same time, dedicated sales and marketing resources have been given to the brewer's 'Beyond Beer' segment, which includes non-alcoholic drinks such as Teavana and flavoured malt beverages such as Lime-a-Rita and SpikedSeltzer.

    Announcing the changes last week, Anheuser-Busch, the US unit of AB InBev, said: "[This] is an important step to better align our commercial structure with our new long-term business strategy, specifically as it relates to premiumisation and innovation.

    "We are encouraged by the early signs of growth that have been reported, and believe this new structure offers us the best opportunity to build on the momentum."
    30.07.2018   USA: Constellation Brands says its first two major Corona innovations already exceeding expectations    ( )

    Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding expectations, says Constellation Brands, while it is also experimenting with premium spiked refresher Corona Refresca in test markets, reported on July 3.

    Corona Premier – ‘a smooth, perfectly balanced lager with only 90 calories and 2.6g carbs’ – is a light beer launched in the US in March. Corona Familiar – a ‘full flavored lager that taps into the tradition of sharing with family and friends’ - was launched in Constellation Brands’ major Hispanic markets in 12 oz bottles last year.

    The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the US by the company. Corona Extra has been the top imported beer in the US for more than 20 years and the number five beer brand overall.

    Constellation Brands says the test launch of Corona Premier last spring validated the interest in a light beer alternative, targeting men over 35 who want to trade up. “Corona Premier offers the light beer experience men 35 plus have been waiting for …these guys have upgraded just about every brand in their life since college – now it’s time to upgrade their beer, too,” said John Alvarado, vice president of marketing for Corona as Premier launched in March.

    The target market is a key one for light beer: men aged 35 and over make up 43% of the light beer segment, and represent 54% of US light beer volume.

    Corona Premier differentiates itself from Corona Extra and Corona Light as a low carb and low calorie variety suitable for ‘the mature, sophisticated consumer’. Corona Premier has 90 calories and 2.6g carbohydrates; compared to the 148 calories / 13 grams carbohydrates in Corona Extra and 99 calories / 5g carbohydrates in Corona Light.

    Rob Sands, CEO, Constellation Brands, says the launches of Premier and Familiar have benefited from significant investment in marketing as the company continues to invest in building brands.

    “The successful launches of Corona Premier and Corona Familiar are the first two major Corona initiatives in more than 25 years,” he said, speaking in the company's Q1 2019 earnings call last week.

    “Premier has achieved record speed to shelf with velocities increasing each month since launch and Familiar has already achieved a healthy share of the category in its regional expansion with velocities outpacing our expectations.

    “These innovations help drive industry’s leading depletion growth of 9% for our beer business during the first quarter despite unfavorable weather-related impacts early in the quarter in some of our largest markets.”

    Sands says Premier is ‘responding probably a bit above our expectations’ and is pleased with the brand’s performance over its first four months.

    “We don’t see any chinks in the armor - we think it’s going to be a very, very successful brand launch, plus we put a lot of investment behind the marketing of the brand.”

    Sands acknowledges that cannibalization against Corona Extra and Light could be a concern but says that it has not been an issue to date.

    “Cannibalization is well within what we expected and predicted. We don’t see cannibilization really being a huge factor except perhaps against Corona Light, which I would say is what we expected.”

    So where are consumers for Corona Premier coming from?

    “I think it’s probably pulling its consumers from domestic premium lights and that kind of makes sense when you think about it, because it’s a low calorie, low carbohydrate beer,” said Sands.

    “This is a premium choice for the already health conscious and light consumer. That’s what I would believe.”

    Corona has been supporting the launch of Premier with TV, digital, out-of-home, social media and public relation campaigns; including as broadcast sponsor of the US Open of Golf and the British Open, as well as title sponsor of the American Century Golf Tournament.

    Corona is also experimenting with Corona Refresca, a premium alcohol-spiked refresher available in passionfruit lime and guava lime. The flavored malt beverage was recently introduced in three test markets, supported by English and Spanish language TV and sampling events.

    Constellation Brands says it is targeting high-single digit volume growth and 9%-11% net sales for its beer business – which also includes Modelo, Ballast Point, and Funky Buddha - in fiscal 2019.
    27.07.2018   Nestlé Waters Canada Names New President & Business Executive Officer    ( Company news )

    Company news Nestlé Waters North America (NWNA) announced Adam Graves has been named President and Business Executive Officer (BEO) of Nestlé Waters Canada, effective August 1, 2018.

    Graves will also serve as a member of the NWNA executive team and will report to NWNA President and CEO Fernando Mercé. In his new role, Graves will be responsible for the overall operations of the Nestlé Waters Canada business, including: revenue, profit, market share, environmental stewardship and sustainability, product quality and customer satisfaction.

    “I am excited to welcome Adam to this role, and greatly look forward to seeing all that Nestlé Waters Canada will achieve under his leadership,” said Fernando Mercé, President and CEO, Nestlé Waters North America. “His combination of expertise and deep knowledge of Nestlé’s operations will be critical to our business as look to accelerate our growth in Canada.”

    Graves’ career has spanned more than a decade within the Nestlé family of companies in diverse leadership roles across the Americas and in Europe. Most recently, from 2015 to present, he served as General Manager & BEO, Nestlé Purina PetCare Colombia and Ecuador, where he and his team delivered year-on-year profitable growth, consolidating the business’ leadership position in a highly competitive and fast-growing market.

    “Water is critical to a healthy life. I believe that Nestlé Waters Canada has an important role to play in fulfilling Nestlé’s global purpose of enhancing quality of life and contributing to a healthier future to life,” said Graves. “I am thrilled to have the opportunity to join the team and make a positive difference in the communities where we live and work through our people, our products and our programs.”

    Graves assumes this new role as former President & Business Executive Officer (BEO) of Nestlé Waters Canada, Debbie Moore, is retiring after a long and successful career with Nestlé, spanning more than four decades and two continents.

    Moore has served as a trusted leader at Nestlé Waters North America and a key member of the company’s executive team. Before being appointed as President & BEO of Nestlé Waters Canada in October 2013, she led customer-facing supply chain & customer service in Nestlé’s headquarters in Vevey, Switzerland, and previously held roles in trade investment and sales on both sides of the Atlantic.

    “On behalf of everyone at Nestlé Waters North America and the entire Nestlé family, I would like to thank Debbie for her many years of dedicated service,” said Fernando Mercé, President and CEO, Nestlé Waters North America. “She has cared deeply for our people and she has positioned Nestlé Waters Canada for future growth. We all wish her the best in her retirement.”
    (Nestlé Waters North America Canadian Division)
    25.07.2018   Zero sugar just got even tastier! Britvic Ireland unveil New Club Zero Lemon     ( Company news )

    Company news When life gives you lemons, discover NEW Club Zero Lemon!

    Britvic Ireland is delighted to welcome NEW Club Zero Lemon to the Club Zero family this summer.

    With summer finally here, what better way to celebrate one of Ireland’s favourite brands by discovering the legendary lemon taste of NEW Club Zero lemon!

    Club Zero Lemon arrives just as the summer gets underway, giving consumers a distinctively zesty fruity zero sugar flavour with no taste compromise.

    While Club has been part of Irish life for decades, Britvic Ireland is proud to introduce Club Zero Lemon to its ZERO sugar line-up along with Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry as well as the limited edition Club Zero Super Split.

    Niamh McArdle, Marketing Manager of Club Orange at Britvic Ireland, said; "We’re excited to bring the delicious Club Zero Lemon to Irish consumers. Research has shown that consumers love Club Lemon and are now looking for those unmistakeable zingy flavours with Zero sugar. That’s why we know Club Zero Lemon is the perfect addition to our zero sugar portfolio. This has been an exciting 2018 for Club Zero so far, with Club Zero Super Split returning for a limited run this summer also.”

    The launch will be heavily supported through the summer months with TV, digital, sampling, Trade and consumer press and in store activation.

    Club Zero Lemon is available in stores nationwide in 500ml at an RRP of €1.29 and 2litre bottles €2.39.

    Club is the number one Irish soft drink in the market and a quintessential Irish brand that has excited and entertained consumers since it was first developed in Dublin in the 1930s. Club is renowned for its superior taste and texture (the 'bits') and now you can discover the great zero sugar taste with the Club Zero range.
    (Britvic Ireland)
    24.07.2018   New Ugandan bottling line opens to produce 6,000 bottles an hour    ( Company news )

    Company news Bottling line replaces and quadruples the capacity of the 1963 line

    This week Diageo opened a new glass bottling line at its spirit’s manufacturing Plant - International Distillers in Uganda. The new line will quadruple current capacity. The 13 billion Ugandan shilling (UGX)investment has a capacity of 6,000 bottles per hour, replacing the old line installed in 1963 which had the capacity to produce 1,440 bottles per hour.

    The new line will allow Uganda Breweries to not only grow in terms of volume, but also increase the number of products processed locally in market. It follows on from a 44 billion (UGX) state-of-the art bottling line which was launched in 2010 doubling capacity of the beer bottling plant.

    Diageo’s Africa President, John O’Keeffe, the Managing Director of Ugandan Breweries Mark Ocitti and and the Minister for Trade all attended the launch on the 19th June.

    Speaking at the launch, the Minister of Trade, Industry and Cooperatives Hon Amelia Kyambadde said: “I commend Uganda Breweries for being a committed partner in our nation’s industrial development and was pleased to learn that the Brewery is utilising locally sourced neutral spirit to produce a number of your great brands. The increased production capacity will go a long way in boosting our local sugar industries, improve government collections and reduce foreign exchange outflows.” Uganda Breweries is now Uganda’s fourth largest tax payer which is set to increase with the new production capacity.

    Uganda Breweries MD Mr. Ocitti says the state of the art line is of international quality distilling standards ensuring the production of exceptionally high quality and safe spirits with the latest technology. He added “Our commitment is to offer alcohol consumers a quality and affordable product. The new line will allow for more variety in brand choice and size that will suit different pocket sizes and pallets. It will also provide a better offering to those consuming illicit or unregulated alcohol that has proven to be harmful.”

    The new capacity means that Uganda Breweries will be expanding its range of brands currently produced locally. The expansion facilitates increased capacity of more traditional spirits brands in the market as well as brands like Gilbeys , Richot and Smirnoff which we have been producing in Kenya.
    (UBL Uganda Breweries Ltd)
    23.07.2018   Revolutionary brewhouse design is implemented for the first time in the Schlossbrauerei Reckendorf    ( Company news )

    Company news The combination of creativity, variety and 400 years of brewing tradition is one of the central success factors of the brewery. Eichhorn points out: “Our aim is to brew beer varieties, which may have some rough edges in a positive sense and precisely for this reason impress and convince our customers. We gladly leave the production of replaceable mainstream beers to the industrial breweries.” With great success: the brewery not only wins loyal customers, but also renowned awards with its beers. The silver medal in the European Beer Star and the gold medal in the International Craft Beer Award for the wheat bock beer are just two examples. Currently, the consumers can choose from a complete range of eleven beer specialties, one mixed beer drink and fourteen non-alcoholic drinks from the brewery’s own production.

    Photo: The world’s first OMNIUM brewhouse is installed in the Schlossbrauerei Reckendorf.

    Best results in terms of yields and valuable ingredients
    Eichhorn sees other important advantages with OMNIUM: “Among other things, we can intervene in the individual process steps in such a way that we achieve the best result for ourselves and our customers, both in terms of yields and in terms of valuable ingredients.” The OMNIUM brewhouse provides Eichhorn with the opportunity to compensate the increasing fluctuations in malt quality, mostly influenced by the climate.

    The core component and centerpiece of the new brewhouse is the mash filtration process NESSIE by ZIEMANN, which was already presented at the BrauBeviale in 2016. The mash is separated into wort and spent grains in a continuous process and the extract is obtained by a target-oriented guiding of the generated flows. This results in a short process time and high yield efficiency. Another new development is the post-saccharification of wort ALADIN by ZIEMANN. The saccharification usually takes place exclusively during mashing. ALADIN takes into account the influence of the thermal boiling processes on the saccharification of the malt starch. As a result, the quality of the wort at the end of its production with malt enzymes is ensured. Another new development is the fractional wort boiling JANUS by ZIEMANN. A second boiling vessel takes up about 1/3 of the brew for separate hop isomerization. Only the partial flows of the NESSIE modules are used, which already have a reduced extract content and a slightly elevated pH value. In addition, this fraction includes many minerals, such as magnesium, and it forms less trub during the wort boiling. These are important factors, which demonstrably increase the hop yield. In the subsequent process steps, the formed wort fractions are again brought together and guided to the fermentation cellar with all maintained valuable ingredients.

    Less space requirements and reduced costs for foundations
    In addition to the technological advantages, there are also various advantages regarding the building design. The OMNIUM brewhouse has reduced space requirements and requires lower costs for the foundations due to the NESSIE design. This is another central argument for the brewery, since only in this way the new brewhouse can be implemented in a very compact new building, which was desired due to the limited space conditions.

    In the OMNIUM brewhouse in Reckendorf, three brews per day, with 70 hl each, will be produced. In order to obtain the highest possible variability in terms of the brew sizes to be produced, ZIEMANN HOLVRIEKA equips the wort kettle with an external boiler. The first brew is scheduled for the beginning of April 2018. The official inauguration will follow in July 2018.
    (Ziemann Holvrieka GmbH)
    20.07.2018   Verallia: 50th anniversary and opening of the new Zaragoza furnace    ( Company news )

    Company news On Friday, June 29, Verallia’s teams surrounded by a large number of customers and local authority representatives celebrated the 50th anniversary of the Spanish Zaragoza plant and the reconstruction of one of its two furnaces. The site notably produces bottles for the beer market.

    Photo: Eulogio Lopez, Paulo Pinto, Marta Gaston and Michel Giannuzzi

    With this €20m+ investment, the plant can now produce up to 1.5 million bottles a day. Equipped with the best available technology, the new installations meet the most demanding energy consumption and air emission norms and standards.

    During the event, Verallia’s Chairman and CEO Michel Giannuzzi stated: “Verallia is highly committed to supporting its Spanish food and beverage producing customers. This dynamic and competitive sector has made a strong recovery after the crisis. It innovates and is focused on new markets, with its sights clearly set on exporting”.

    Working out of its six glass making plants spread across the entire country (Azuqueca, Burgos, Montblanc, Zaragoza, Seville and Telde), Verallia Spain is a major stakeholder on its domestic market. Its Zaragoza plant is highly specialized in producing beer bottles, while the Azuqueca plant produces food jars. The Spanish plants also manufacture bottles for the still and sparkling wine markets, as well as spirits and non-alcoholic beverages.
    (Verallia España)
    19.07.2018   Crown Helps Coca-Cola Turkey Go Thermochromic for Summer Promo    ( Company news )

    Company news Coca-Cola Turkey has launched its summer promotional range, making unprecedented use of thermochromic inks to add color, function and fun to ten new aluminium beverage can designs. Historically, one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a true decorative tool, making it an integral part of how the can looks. Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks ready for consumption.

    The designs featured on Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption.

    “Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work,” said Matt Twiss, Marketing & Business Development Director at Crown Bevcan Europe & Middle East. “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.”

    Coca-Cola launched the summer campaign with a video featuring Turkish movie stars taking a refreshing dip in the Mediterranean and enjoying a Coke.

    The cans are produced at Crown’s Osmaniye plant, in central southern Turkey, a state-of-the-art production facility with the capacity to produce approximately two billion cans per year. A total of 70 million units will be produced in 2018 for this campaign alone, with a large number already in the retail supply chain.
    (Crown Bevcan Europe & Middle East)
    18.07.2018   Innopas SX from KHS gives bottlers greater flexibility in the pasteurization process    ( Company news )

    Company news • Tunnel pasteurizer with a high degree of microbiological safety
    • New functions retrofitted quickly and easily
    • Optimized spare part management

    A high degree of microbiological safety: with the Innopas SX KHS GmbH provides a tunnel pasteurizer which with its modular design meets the growing demands of the beverage industry with its increasingly complex range of products and shorter market shelf lives. The systems supplier from Dortmund has also optimized spare part management for this flexible machine.

    The beverage market is facing increasing levels of dynamic competition, with new flavors in new packaging formats hitting supermarket shelves at ever shorter intervals. Flexibility is thus becoming more of an issue when it comes to filling. The necessary pasteurization of filled and sealed beverage containers for longer shelf lives is a decisive factor here. The completely modular KHS Innopas SX tunnel pasteurizer for cans and glass and PET bottles fully satisfies these demands.

    Dynamic adaptation to line behavior
    The basic functions of the Innopas SX are initially identical to the tried-and-tested tunnel pasteurizer systems provided by KHS. The dynamic pasteurization unit or PU control system reacts variably to changes in conditions. If, for example, a fault occurs during the pasteurization process, the process temperatures are kept under control in the hot zones of the tunnel pasteurizer to ensure both maximum product safety and flavor stability. New features on the KHS Innopas SX include extended functions in the dynamic PU control system which result in greater flexibility and yield savings in energy and media. Much of this is attributable to the optional speed regulation function. The individual zone temperatures are automatically raised or lowered depending on the conveyor speed. “This allows the pasteurizer to dynamically adjust to match the line behavior within a range of 50 to 105% of the nominal capacity for most processes without making any drastic changes to the pasteurization units and maximum product temperature,” states Knut Soltau, product manager for Bottle Washers and Pasteurizers at KHS. This prevents stops and the corresponding consumption of media and at the same time has a positive impact on the behavior of the entire line.

    With dynamic PU control from KHS the process temperatures are regulated within the hot zones of the tunnel pasteurizer to enable maximum product safety and flavor stability. With a new program for PU control the customer can independently adapt the pasteurization unit setpoint for a specific container type. Here, the full functionality of the PU control unit is maintained. “In this way subsequent product changes or new products can be easily made or introduced at any time,” says Soltau. “Bottlers can thus react quickly to changes on the market and product trends.”

    Improved design
    KHS has also made several improvements regarding the design of its Innopas SX, with maximum emphasis placed on easy operation. The tunnel pasteurizer is clearly structured and offers optimum access which chiefly simplifies the maintenance and cleaning of the system. For this reason parts of the process engineering, such as the heat exchangers and media supply, have been relocated on the machine as modules in order to further improve servicing and machine safety.

    Spare part management for the KHS Innopas SX has also been optimized. The number of components the customer is required to keep in stock has been reduced while the delivery times for spare and wear parts have been shortened. As functions can also be simply retrofitted as an option, this boosts flexibility for the customer and ensures the future viability of filling lines at a low operating cost.
    (KHS GmbH)
    17.07.2018   Claranor & Solar Impulse: we pulse together for a cleaner future!    ( Company news )

    Company news In May, Claranor Pulsed light Packaging Sterilization has been awarded by the Solar Impulse foundation, as one of #1000 efficient solutions to change the world!

    A coherence of vision: We need to move toward a cleaner economy
    In 2016, Bertrand Piccard and his team achieved the first world tour with a plane powered by solar energy. Their aim: demonstrating around the world that green technologies can bring us far beyond commonly accepted limits, and thus represent a solution for the preservation of our planet.

    Shortly after his incredible record, Bertrand Piccard and the Solar Impulse foundation launched the World Alliance for Efficient Solutions. Their objective is to identify and promote 1000 technologies bringing solutions in any industrial sector, enabling to combine ecology and economic growth.

    Since the creation of Claranor in 2004, we are committed to bring to the beverage, food and pharma industries a sustainable alternative to the conventional (chemical or irradiative) packaging sterilization methods. Because it is high efficient, chemical-free, immediate, cost-saving, Pulsed Light technology is more and more considered as a smart and adapted alternative to former technologies.

    We share important values with the Solar Impulse project and Foundation:
    • Tenacity: like Bertrand Piccard, Claranor started in 2004, and we had to overcome several difficulties to demonstrate the efficiency of our solution
    • Pioneer Spirit: we see applications of our technology beyond what is commonly admitted, and work to make them happen
    • Team spirit: the common commitment, creativity, and expertise of our team members enables to reach our goals. We have also the culture of partnership, with machinery manufacturers, who integrate our solutions in their lines.

    This is why we applied to the Word Alliance for Efficient Solution Challenge. In May 2018, the Claranor Pulsed Light Packaging Sterilization was awarded as Efficient solution by the SI foundation, with the #1000 efficient solution label.
    This recognizes our contribution to build a cleaner world. This strongly motivates us to increase our efforts in this direction.

    Thanks to their worldwide communication, Solar Impulse will accelerate the awareness about the availability of technological solutions to the major environmental problems we are facing.
    Because of their incredible record around the world, Bertrand Piccard and his team have gathered the interest of millions of citizens and could make them aware of the interest of technologies to resolve environmental issues. They intend now to transform this attention into action: The Solar Impulse foundation will mobilize and inspire business leaders and key decision makers.
    Claranor will participate in the next months to support the SI Foundation in their actions when needed.

    Every drop counts
    The Solar Impulse Foundation highlights that pioneering solutions, clean, efficient and profitable, will help proving to the world that it’s not too late; everyone, government, businesses and institutions, have a role to play. At the end of the day, if everyone takes his part, it’s not an overwhelming challenge.
    So, let’s pulse together for a cleaner future!
    16.07.2018   CrownConnect™ Facilitates New Industry-First 'Almond' Blockchain Technology For Fact Water    ( Company news )

    Company news In a first for the beverage industry, Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (, is launching its CrownConnect™ technology in conjunction with FACT - an all-natural sparkling drink. Each can will be marked with a 2D unique scannable code, making FACT beverage cans the first ever to be produced with a unique digital identity.

    To this end, Crown has partnered with tech-savvy entrepreneur Olly Bolton, to launch Almond, a blockchain platform that allows consumers to scan a unique hidden product code and rewards them by unlocking tokens that are redeemable for cash. The platform, launched in June of this year, will also unlock details of FACT Water’s story, giving unprecedented access to supply chain information and building deeper, trusting relationships with consumers that will ultimately foster brand loyalty.

    Crown’s involvement in the project is very much as an enabler of the technology. As well as producing the physical beverage can for FACT Water, on which Almond will be launched, its CrownConnect™ technology provides the 2D codes beneath the tab of the beverage can that facilitate the engagement between consumer (via a scanning application) and brand. The platform, developed in partnership with IoT company EVRYTHNG then comes into effect, intuitively generating rewards and offers based on previous purchases and offering discounts and rewards to users based on their habits and the products they buy.

    “The Internet of Things, and specifically blockchain technologies, will continue to drive the way brands interact with consumers and Almond is a very exciting step into this area for the beverage industry, commented Matt Twiss, Marketing and Business Development Director at Crown. “From a brand’s perspective, the value lies in the ability to capture valuable data about when and where customers consume their products. CrownConnect™ technology has been designed specifically to facilitate this level of interaction between brand and consumer and we are proud to be working with innovators such as Olly Bolton and EVRYTHNG to make beverage packaging more interactive and value-added than ever.”

    Olly Bolton, Founder of Almond added: “The Almond app will allow users to interact with brands in a new completely way, directly reaping the rewards of their use of the app and pledging their allegiance to brands based on the way they approach transparency and their supply chain. Almond establishes a new type of relationship between brands and consumers: one that is symbiotic and mutually beneficial, giving consumers control and autonomy over the type of brands they buy, while also rewarding their loyalty.”

    Almond-enabled cans of FACT Water are available to buy in the U.K. and selected European countries from the end of June.
    (CROWN Bevcan Europe & Middle East)
    13.07.2018   Tynt Meadow English Trappist Ale    ( Company news )

    Company news We live by the rule of Saint Benedict, a lifestyle summed up by our motto Ora et labora – ‘Pray and Work’. As monks, we strive to earn our living by the work of our hands. We don’t receive any subsidies from the Church for our living expenses, or for the upkeep of our historic buildings. That means we depend on reliable sources of income to continue our life of contemplation, to welcome guests, and to help those in need.

    ‘Idleness’, says Saint Benedict, ‘is the enemy of the soul’. Work provides balance in our life. It helps us keep both feet firmly on the ground. We aspire to make our work creative and joyful, and to perform it to the highest standard. We go about our tasks as quietly as possible. For monks, work is one part of the contemplative endeavour. A way of praising God, and experiencing solidarity with the rest of mankind. Performed in Christ’s name, the act of work can itself become simple, silent prayer.

    Members of the community work on carpentry, pottery, bookbinding, and candle making. Others make rosaries and greetings cards, and there is a monastic shop selling our produce and a wide range of artwork and books. A lot of effort is expended on the maintenance and upkeep of our buildings and grounds. We undertake the sort of work common to any family or community, like cooking, cleaning, and laundry. We also look after our old and sick brethren at home, a task which is always given high priority. Several brothers are appointed to work in the guest house, which is open to pilgrims and retreatants who, for a shorter period, wish to share in our monastic rhythm of prayer and peace.

    Our community’s main work has always been the cultivation of the land. Cistercians have always been farmers. At the beginning of the twenty-first century, it became increasingly apparent that farming was no longer viable at Mount Saint Bernard. Developments in modern agriculture, combined with the consistently low price of milk, made it hard to run our dairy farm profitably. In 2013, we reached a point where it seemed irresponsible to continue.
    The Brewery

    When the inviability of farming became obvious, we began to look for an alternative source of income and common work. We aimed to establish an industry in which many of us could be involved. Brewing met our requirements. After much careful research and community discussion, we decided to revive the Abbey’s beer-making tradition. We know for a fact that beer was brewed here in the nineteenth century and, contrary to widespread perception, monastic brewing has never been confined only to the Low Countries. Past visitors to our community have left accounts expressing their liking for the monks’ table beer. Although the historic recipe has been lost, we’re certain that the ale we’re brewing now is at least as delicious and nurturing.

    In 2017-18 we relocated our refectory, kitchen, and laundry to provide space for the installation of a new artisanal brewery. We will keep the volume of production relatively small. Just enough to meet our expenses and support our charitable commitments. As of 2018, the brewery is our principal field of labour. All the work, from brewing to bottling and packaging, is done by the monks.

    All this resulted from much preparation and research. Once we had decided to set up a brewery, we began to practise on a small home brewing kit. We’ve experimented with a range of different beers to acquire experience, and to work towards a final recipe. The monks of Norcia, Saint-Wandrille, and Zundert have taught us a lot, and were generous in sharing their own brewing experience. We’ve received invaluable advice from the eleven other Trappist breweries, and from the International Trappist Association. We’ve also benefited from the kindness and counsel of several local brewers.

    Cistercians esteem the value of simplicity. Simplicity doesn’t stand for a thing done simply, or cheaply, but rather represents a distillation of complexity. It is about processing and ordering a rich, varied reality in such a way that the result seems self-evident: ‘This is how it has to be!’ We see this quality at work in the way the early Cistercians built their churches, composed their music, wrote their sermons, cultivated their land. We hope you’ll recognise it, too, in the way we brew our beer.

    Monks have always been great readers, and sometimes great writers too. The label we’ve designed for Tynt Meadow draws on a twelfth-century Cistercian script, subtly developed by Brother Anselm Baker, an early monk of our community who was a noted artist. A quill has also been used to draw our brewery’s logo, a sketch of the lancet windows characteristic of our church. If you get hold of a Tynt Meadow coaster you’ll notice another design inspired by the simple stroke of a pen.

    We’re happy to share the work of our hands with you. We’re proud of the ale we’ve made, and have made it with joy. We hope you enjoy it. Despite living a life apart, monks are open to the world. We carry the world’s anxieties and hopes in our prayers. We’re always glad to welcome guests who turn up on our doorstep.

    The monks of old had a saying: Patet porta, cor magis. ‘The door is open, the heart even more so.’ By inviting you to taste Tynt Meadow, we offer you a taste of our life.
    The Beer

    Trappist beers tend to be named after the place in which the monastery is situated. We’ve called ours ‘Tynt Meadow’, to honour the link with the plot of land on which monastic life was refounded here in the Midlands almost two centuries ago. Being part of the great Trappist tradition, we’ve chosen to produce a strong dark ale, but one with a clearly English character.

    Tynt Meadow is mahogany-coloured, with a subtle, warm red hue, and a lasting beige head. Its aroma carries hints of dark chocolate, liquorice, and rich fruit flavours. The beer is full-bodied, gently balancing the taste of dark chocolate, pepper, and fig. It leaves a warm and dry finish on the palate.

    Tynt Meadow is brewed with English barley and hops, using an English strain of yeast. It is twice-fermented, with the first fermentation taking place in the tank, and the second in the bottle. It should be stored in a cool, dark, quiet place.

    Tynt Meadow English Trappist Ale will be available from selected outlets, including the Abbey shop, from 9th July 2018.
    12.07.2018   Attractive supporting programme at FachPack 2018    ( Company news )

    Company news -Top-class – special premium packaging show in Hall 8
    -All you need to know at TechBox and PackBox Forums
    -European focus at Pavilion of Associations

    FachPack, Europe's No. 1 trade fair for packaging, processing and technology, is much more than just an exhibition, as a peek into the programme booklet shows. Alongside the 1,500 exhibition booths, the more than 40,000 trade visitors can look forward to an attractive supporting programme with numerous presentations on the hot trends in the industry like digitisation, sustainability or design.

    Hall 8 is a new addition that puts the spotlight on premium packaging, packaging printing and processing. Working on the principle “Two are better than one”, the popular PackBox Forum (Hall 7) has now been complemented by a new TechBox Forum in Hall 3, almost doubling the number of presentations as a result. Another new
    feature is the Pavilion of European Associations in Hall 6 that provides an inviting venue for knowledge-sharing and networking.

    How can design help create a successful brand image? What are the trends in brand communication? What new materials and technologies are available for packaging? Issues like these are addressed in the new Hall 8 and in a special show dedicated entirely to premium packaging, innovative materials, packaging printing and processing.
    In keeping with its design focus, Hall 8 will welcome its visitors in a stylish and sophisticated black and white look consisting of black clad walls and carpeting with contrasting white exhibition stands. This is where around 70 companies will present their products and solutions. In the centre of the hall there will be a special show created by bayern design. It will display around 30 innovative exhibits, including little cosmetics containers made from Finnish spruce, olive oil in crystalline sugar capsules or a paint backpack with integrated roller.

    Innovation out of the box: TechBox Forum
    Smart packaging carriers, data security at packaging lines or digital campaigns are just some of the topics on the programme of the new TechBox Forum, which takes place on all three days of the fair in Hall 3.
    There will be presentations by renowned industry partners who will share their expertise and facilitate discussions on packaging and labelling technology, intra-logistics and packaging logistics. “Similar to the new hall set-up into the two areas ‘Packaging and Processing’ and ‘Technology and Processing’, we are also offering two thematically matching forums,” explains Cornelia Fehlner, Exhibition Director FachPack at NürnbergMesse. In addition, the PackBox Forum will be back again, in Hall 7 this year, with a series of presentations on packaging materials, packaging printing, processing and design.

    Europe's packaging associations come together in Hall 6
    A new feature at this year's FachPack is the Pavilion of Associations in Hall 6. Around ten advocacy groups and associations from various European countries (including Poland, the Czech Republic, Hungary, Latvia, the Netherlands and Austria) will invite visitors to get to know them, chat and network at this open and attractive pavilion.

    The German Packaging Institute (dvi), Berlin, also has a stand in Hall 6 (6-459), where products that have received the German Packaging Award will be on display. This award acknowledges outstanding and innovative solutions from the entire packaging supply chain in ten different categories.
    It is regarded as the most prestigious European competition in the packaging segment and is presented by the dvi on the first day of FachPack.

    Supporting programme offers accessible knowledge transfer free of charge
    Numerous other special shows and forums offer education and in-depth knowledge on the various aspects of packaging. And the best thing about this is that all items on the programme are free of charge with no need to register beforehand.

    Other highlights from the FachPack supporting programme:
    -Corrugated Cardboard Forum (26.9.2018, NCC Ost, St. Petersburg Room)
    -Marketplace “Sustainability and plastics – no contradiction” (Hall 7)
    -Theme park “Packaging in medical technology and pharmacy” (Hall 3A)
    -Experience the world of solid fibreboard (Hall 9)
    -“Labels & More” pavilion (Hall 9)
    -German Ministry of Economic Affairs and Energy (BMWi): Young
    Innovative Companies Pavilion (Hall 3A)
    -Robotik-Pack-Line (Hall 3)
    -Packaging Business Lounge (Packaging Club) (Service 8/9, between Halls
    8 and 9, Level 1)
    -Xing Packaging Lounge (Service 1/2, between Halls 1 and 2, Level 1)
    (Nürnbergmesse GmbH)
    11.07.2018   inject 4.0 Forum: The next dimension    ( Company news )

    Company news Three years ago, with inject 4.0 ENGEL introduced its answer to the challenges of Industry 4.0. In the meantime, the terms smart machine, smart production and smart service have become established throughout the entire plastics industry, and in many areas, the smart factory has arrived in practice. "It is now time for the next step", announces Dr. Stefan Engleder, CEO of the ENGEL Group, at the ENGEL inject 4.0 Forum at the end of June in Linz, Austria. Marketplaces will connect companies along the value chain and generate new products and services for the injection moulding industry. "The digital transformation is guiding inject 4.0 into a new dimension", says Engleder.

    At the event, to which ENGEL has invited a select circle of innovation-driven inject 4.0 users, it once again becomes clear that digitalisation is not an end unto itself. The goal of Industry 4.0 is to utilise the full potential of machines, systems and technologies in order to strengthen competitiveness, operate with more flexibility and securely manage increasing complexity. Transparency and the assistance that builds on it are the keys to more efficiency. "We have already made great strides in this direction", says Stefan Engleder. "However, it has always been clear to us that in terms of Industry 4.0, we were setting out on a long voyage. The goal is known, the way there must be continuously developed, stage by stage, in collaboration with our customers and partners. At this time, we are facing the next big step."

    Horizontal networking as a goal
    So far, the path to the smart factory has been focused on the function-related optimisation of individual value creation stages such as production and sales, and on indirect value creation areas such as maintenance management and quality assurance. To this end, machine and process data are collected and analysed, and the shop floor is vertically linked to the operations management level on the basis of digital twins of the machines and systems. As a rule, the classic IIoT (Industrial Internet of Things) platforms for this are proprietary solutions. In practice, however, vertical platform structures are unable to meet the requirements of processing data from various provider systems and correlating these with the data from other companies.

    The goal of digital transformation is therefore the transition to horizontal platforms that bundle the know-how and offerings of various companies. An open, horizontal networking allows for the cross-functional optimisation of processes along the entire value chain. "The digital transformation is just beginning. We see a great opportunity here. We are inviting our customers and partners to continue actively developing the future of smart production in collaboration with us, and to tailor the new solutions specifically to the requirements of the plastics industry”, says Engleder. "This way, we will all derive the optimum benefit from these newly arising opportunities."

    Marketplace for the entire value chain
    The role model are B2C marketplaces like Amazon or Google. Instead of handling physical assets and their related value creation activities, these companies act as intermediaries between supply and demand, connecting marketplace participants with the help of digital technologies. In order to generate new services, the platforms assemble a multitude of data. The capacity to process and analyse data constitutes the foundation on which to serve customer needs better and in a more targeted fashion.

    This trend is penetrating into the B2B sector, with the term marketplace also becoming established there. In future, market participants with the same, similar or complementary value streams will communicate through marketplaces, offer their products and technologies there, and include their suppliers as well as their customers in this network. The plastics processor using multiple systems from different providers will find all relevant information in a central location and can use the applications offered – so-called apps – with particular efficiency. "Horizontal networking provides the basis for new business models that supplement our current ones and offer added value to our customers", says Engleder.

    ADAMOS, for example, offers an industry-specific marketplace of this kind. It is a manufacturer-agnostic, open platform that has been developed specifically for the requirements of machine engineering and its customers, and in which ENGEL also participates.

    Pilot factory launching
    The Austrian plastics industry is traditionally strong in innovation and is also among the pioneers in terms of digital transformation. It is no coincidence that a pilot factory for interdisciplinary, platform-based cooperation is being created at the Johannes Kepler University in Linz. Next year, the LIT Factory, in which, in addition to ENGEL, the companies Borealis, Covestro, Erema, FACC, Greiner, Leistriz, Motan, Siemens and others are participating, will commence operations.

    "The LIT Factory allows us to test the new possibilities under practical conditions, gather experience together with our partners, continue researching the challenges of horizontal networking, and develop new solutions", states Engleder. One already known challenge is uninterrupted connectivity, for not all participants in the value chain are compatible with each other. "A common marketplace will accelerate the development of standards", says Engleder. "In the long term, we expect that various marketplaces will become networked with each other and allow for the exchange of data between participants."

    From the production of raw materials to the recycling of plastics products that are no longer needed, the platform of the LIT Factory includes the entire value chain. In this way, horizontal networking is helping to move other urgent future topics forward. One example is the closing of value streams. The Circular Economy requires an even closer cooperation of businesses along the value chain, which can be designed especially easily and efficiently on a marketplace.
    (Engel Austria GmbH)
    10.07.2018   Gordon's Ultra Low Alcohol Gin and Tonic flavoured drink launches across GB and Europe    ( Company news )

    Company news Gordon’s has announced the introduction of two ultra low-alcohol gin and tonic flavoured sparkling variants. Featuring less than 0.5% ABV and 68 calories per serve, the pre-mixed drinks provide a premium low ABV alternative for consumers during those social occasions when they choose not to drink or want to moderate their intake of alcohol.

    The product has been developed by our innovation team as well as our R&D team at Woodside in Hertfordshire, who have carefully created a liquid that contains all the botanicals found in Gordon’s London Dry Gin as well as a small amount of Gordon’s London Dry Gin distillate – which is extracted from the still to infuse further flavour into product and keep it credible to the Gordon’s name.

    The launch comes at a time when gin is booming. Recent figures from the Wine and Spirit Trade Association (WSTA) show that gin sales in the UK reached £1.5 billion (US$2bn) in the 12 months to March 2018, the equivalent of almost 55 million bottles.

    Commenting on the launch of Gordon’s Ultra Low Alcohol, Charles Ireland, General Manager for Great Britain, Ireland and France, said: “Gin is booming at present and there is currently a real unmet demand from consumers for a credible low or non-alcoholic gin alternative that has the same depth of flavour and sense of occasion as an alcoholic drink. I’m therefore delighted to see the launch of Gordon’s Ultra Low Alcohol G&T - a fantastic addition to the market that aims to meet this consumer demand.

    “Consumers are at the heart of our business and we’re passionate about bringing them new and exciting socialising experiences, whether they choose to drink on these occasions or not. The launch of Gordon’s Ultra Low aims to do just that and I look forward to seeing its success.”

    The new product is being launched across GB and across Europe. Perfectly blended with natural fruit extracts to produce two flavour variants; Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit.
    (Diageo plc)
    09.07.2018   Tim finally gets his name on something at Wimbledon    ( Company news )

    Company news - New video shows British tennis legend Tim Henman supporting Robinsons’ new reusable drink bottle initiative at The Championships, Wimbledon
    - The All England Lawn Tennis Club is set to make this year’s Championships the ‘greenest’ to date

    Tim Henman OBE may not have had his name engraved on a trophy at Wimbledon, but he is the first to see his name inscribed on the new Robinsons reusable drink bottle, available at this years’ Championships.

    In a light-hearted video released today by Robinsons, the Official Soft Drink of The Championships, Tim pokes fun at his unlucky track record at Wimbledon, whilst landing a more serious environmental message.

    To help reduce the amount of waste at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year1, Robinsons has introduced new personalised, reusable drink bottles.

    Tim Henman said: “Wimbledon is thirsty work, for both players and spectators, so it’s great that this year tennis fans will be able to stay hydrated in a more sustainable way, whilst doing their bit to reduce the amount of plastic that is used during the Fortnight.”

    Visitors to The All England Lawn Tennis Club will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.* To help them stay hydrated court-side, Robinsons are encouraging visitors to fill their reusable bottles up for free with their brand-new Fruit Creations range.

    Kevin McNair, GB Marketing Director, Britvic said: “Providing consumers with a reusable drink bottle at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.

    “Earlier this year we signed The UK Plastics Pact, a pioneering agreement designed to keep plastic in the economy and out of the ocean. In 2017 Britvic removed 308 tonnes of primary plastic bottle packaging from the supply chain. We are making progress, but we all have more to do.”

    James Ralley, Head of Marketing and Commercial, The All England Lawn Tennis Club said: “Like Robinsons, we have a shared ambition to minimise our impact on the environment whenever possible. These reusable drink bottles are just one of several sustainability initiatives introduced for this year’s Championships. We’ve also eliminated the use of plastic straws, incorporated 10 electric vehicles into our transport fleet, and increased the number of free water re-fill points and fountains around the Grounds.”

    Robinsons and Wimbledon have a rich heritage together, dating back to 1935 when Lemon Barley Water was first created at The Championships to refresh tennis players. Fast forward to 2018, and Robinsons is still found front and centre at the prestigious Grand Slam tournament.
    (Britvic Plc)
    06.07.2018   Australia: Lion launching full strength version of Iron Jack beer    ( )

    Australia’s Lion is building on its hugely successful launch of Iron Jack, with the launch of a full strength version of the beer, The Shout reported on June 20.

    The launch of the mid strength Iron Jack in 2017, was lauded as the most successful beer launch in a decade, after selling over 16 million litres in its first eight months.

    Lion’s Contemporary Portfolio Manager, Amy Darvill said: “Iron Jack is a brand inspired by Australia’s legendary outdoorsmen and the traditional values they portray like loyalty, strength and generosity.

    “It’s about recognising that the role of the modern Aussie male is evolving, but those old school traits are still as important now as they used to be.”

    Iron Jack Full Strength Lager will be 4.2 per cent ABV and features pale malts with a “light dose” of Saaz hops. The beer is preservative free and has 30 per cent fewer carbs than regular full strength beers.

    The launch of Iron Jack Full Strength will be supported by a new brand campaign and TVC set to launch later in 2018 and it will be available from July 16 in 330ml bottles, 375ml cans and on tap at selected outlets nationally.
    06.07.2018   ENGEL wins Gold in Pegasus Business Award    ( Company news )

    Company news ENGEL AUSTRIA is one of the lighthouses of Upper Austria's business landscape - according to the jury of the Pegasus Business Award. ENGEL was awarded Gold in the Lighthouses category during the gala night in the Brucknerhaus in Linz, Austria. The Pegasus is the most prestigious business award in the country and is awarded annually by the Oberösterreichische Nachrichten.

    Photo: ENGEL wins the coveted business award in the lighthouses category. From the left: Axel Greiner (President of IV OÖ), Robert Machtlinger (FACC, Bronze), Christoph Steger (ENGEL, Gold) and Helmut Wieser (AMAG, Silver). Photo: OÖNachrichten, Weihbold

    "We are very pleased about the award," says Christoph Steger, Chief Sales Officer at ENGEL, who accepted the Gold Pegasus. "This prize clearly belongs to our employees, whose daily great commitment and passion ensure that ENGEL is so successful worldwide." With production plants and branches on three continents, ENGEL is one of the world's leading manufacturers of injection moulding machines and automation solutions for plastics processing. All over the world, plastic products are being manufactured with machines and robots from the Austrian company, from toothbrushes, smartphone housings and automotive components to highly sensitive medical products. The mechanical engineering company has been on a continuous growth course for years.

    Investment focus Upper Austria
    ENGEL currently employs more than 6,600 people worldwide, more than half of which are based in Austria. To meet the growing demand for injection moulding machines, ENGEL hires additional employees and invests heavily in its locations. The family business is clearly committed to its roots. The largest construction projects are located in Austria. At the headquarters in Schwertberg, for example, a further production hall and a new customer technology centre are currently being built. ENGEL will invest a total of more than 375 million euros in its production facilities alone by 2020. Capacities will be increased and the machinery modernised.

    "As a family business, it is particularly important to us that our employees feel at ease in the workplace. This includes a modern working environment, but above all achieving a work/life balance," explains Steger. "Together with our employees, we have implemented numerous measures in recent years that go far beyond the legal requirements." Thanks to crisis prevention, it is possible to build up a time buffer subsidised by the company which can be reduced in economically weak times. The childcare centre at the headquarters in Schwertberg was so well received that ENGEL, in cooperation with local institutions, now also supports its employees in childcare at the St. Valentin and Dietach locations.

    An international outlook already during training
    As a globally active company, ENGEL emphasises an international outlook already during its training. The apprentices soon work in international teams and the two best graduates of a year are allowed to spend three months in the production plant in Shanghai. In Austria alone, ENGEL trains around 200 young people in eight technical professions, and the company itself provides for the next generation of skilled workers beyond its national borders. In the plants in China, the Czech Republic and Germany, apprentices are trained according to the Austrian model of dual vocational training. The role model is the state-awarded training workshop at the headquarters, one of the most advanced in the country.

    Pegasus honours Upper Austria's best companies
    For the 25th time, OÖNachrichten and its partners have awarded the Pegasus. Ten companies were nominated in each of four categories - Future Hopes, Innovation Emperors, Success Stories and Lighthouses. These were evaluated by a jury consisting of representatives of Raiffeisenlandesbank, the Province of Upper Austria, KPMG, the Upper Austrian Chamber of Commerce and the Federation of Austrian Industry. ENGEL took first place in the lighthouses category. This category is awarded to companies that are successful in Europe and internationally and set an example for domestic companies.
    (Engel Austria GmbH)
    06.07.2018   Germany: AB InBev resumes talks to sell German brands Hasseroeder and Diebels    ( )

    Anheuser Busch InBev’s German unit said it was resuming talks to sell its small German beer brands Hasseroeder and Diebels as a planned sale to financial investor CK Corporate Finance has stalled, Reuters reported on July 2.

    “CK Corporate Finance Group has so far not been able to meet all the contractual conditions to complete the transaction by mid-2018,” AB InBev Deutschland said in a statement on July 2.

    The company said it was holding talks with selected interested parties in parallel to the sale to CK Corporate Finance Group.

    “It is important to us now to make clear to all involved parties that we are actively working on alternatives and looking at offers, especially with an eye to our staff, brands and sites,” it said.

    AB InBev said its goal was still a sale of the two beer brands and the associated breweries.
    06.07.2018   Japan: Japan's major brewers split over own-brand beers    ( )

    Major Japanese beer companies are split over how to deal with own-brand products manufactured for such retailers as supermarkets and convenience stores, the Inquirer reported on July 2.

    Own-brand products are products planned by retailers such as supermarkets and convenience stores and sold under their own brand labels. They outsource production to manufacturers. As they can cut such costs as distribution and advertisement expenses, they can sell their own-brand products for less than those of the big brands.

    Kirin Brewery Co. has gone on the offensive by accepting a series of requests for manufacturing such own-brand products — known as “private brands” in Japan — but other beer firms, such as Asahi Breweries Ltd. have adopted a wait-and-see stance.

    As the domestic market for beer and beer-like alcoholic beverages is shrinking, it has become more important for beer firms to cooperate with retailers. However, how to deal with own-brand beers has become a thorny issue for them, as such products are likely to compete with the manufacturers’ branded products.

    In June, major supermarket chain operator Aeon Co. updated three beverages of its own-brand line-up of so-called third-segment quasi-beers, Topvalu Barreal.

    The price for a 350-milliliter can remained the same at ¥84, but Aeon switched manufacturers for its quasi-beer to Kirin from a South Korean maker.

    “I’ve been buying own-brand beers over the past year. If Kirin is producing it, I believe the taste will be good,” said a 42-year-old homemaker from Shinagawa Ward, Tokyo, who picked up a can of Topvalu.

    The newly revised Liquor Tax Law, which came into force in June 2017, is one of the reasons why the own-brand labels have become popular. Shelf prices of alcoholic beverages rose as the revised law reinforced regulations on discounting alcoholic beverages, driving price-sensitive consumers to switch to own-brand products.

    According to Aeon, sales of Barreal increased about 20 percent over the past year.

    Kirin also took on commissioned production of FamilyMart Co. and Lawson Inc.’s own-brand quasi-beers.

    Currently, the market share of own-brand products is still small. However, as own-brand items can expect stable shipments with fewer costs, such as advertising expenses, such products are expected to improve utilization rates of factories.

    Own-brand beers only carry the logos of the retailers. Sapporo Breweries Ltd. also manufactures products for Aeon, but there are no other signs of a shift toward more manufacturing of own-brand products by the majors.

    “What is important is to produce products with added value — cheapness is not the only factor,” Asahi Breweries said.

    “We would like to enrich our brand under the policy of being involved in the entire process, from manufacturing to sales,” said Suntory Beer Ltd., which has also adopted a wait-and-see stance.

    Major firms have been cautious over own-brand products, because of their loyalty to their own product ranges. There is also a deep-rooted concern that low-price own-brand products could have an adverse effect on the major beverage brands.

    Despite such concerns, Kirin started accepting the production of own-brand products. “It could bring favorable effects on the sales of our own products,” a senior official of the company said.

    The market for beer and beer-like alcoholic beverages continues to shrink, with total shipments posting the 13th consecutive year-on-year decrease in 2017.

    By strengthening relations with strong-performing retailers, Kirin hopes their outlets will place Kirin products in prominent parts of the store.

    Observers say that in order to curb the trend of consumers moving away from beer, it is important to attract consumers to the product, irrespective of the brand.

    “How beer companies deal with own-brand products may act as a litmus test for the future power structure in the industry,” an analyst said.
    06.07.2018   Lithuania: Carlsberg and Brooklyn Brewery open new brewery in Lithuania    ( )

    Danish brewing company Carlsberg and US-based Brooklyn Brewery have opened a new brewery in Lithuania, the Drinks Insight Network reported on July 2.

    Called the Svyturys Brewery, the new facility is located in the Klaipeda port area. It was opened after three years of reconstruction work, which was carried out using a joint investment between the two companies.

    Svyturys Brewery features a new craft beer line, a beer museum, a gastropub and a shop, as well as conference and degustation halls.

    Svyturys-Utenos Alus’ managing director Rolandas Virsilas said: “Today the Svyturys Brewery embarks on a new journey, changing a closed and outdated brewing space into a modern, open and social place where it is all about brewing the perfect craft beer.

    “Our ambition is to nurture and support the rich beer culture in Lithuania and to make Svyturys Brewery the centre of this culture not only within Lithuania but also in the entire Baltic region.

    “I am sure that this day also marks the beginning of a greater change within the brewing market of Lithuania.”

    The opening of the new brewery in Lithuania is expected to further strengthen the partnership between Carlsberg and Brooklyn. The project is said to be the companies’ fourth major joint undertaking in Europe. Prior to this, they opened similar craft breweries in Stockholm (Sweden), London (UK) and Trondheim (Norway).

    Brooklyn Brewery president Robin Ottaway said: “In Klaipeda, we found a passionate group of brewers who wanted to introduce new styles and flavours to beer enthusiasts in Lithuania. It was natural for us to partner with like-minded brewers, who also want to advance a good beer culture.”

    The renovated brewery will be used to create craft and speciality beers for the Svyturys and Raudonos Plytos brands.
    06.07.2018   UK: Food wholesalers start to ration beer and cider supplies due to CO2 shortage    ( )

    A massive shortage of food-grade carbon dioxide (CO2) has ratcheted up fears of disruption to Europe’s meat and fizzy drink supplies, CNBC reported on June 27.

    A shortfall of CO2 in Europe comes at a time of excitement over the World Cup soccer tournament and amid peak season for summer barbecues. The ill-timed crisis has subsequently prompted several big name producers in the food and drinks industry to warn consumers of major shortages over the coming weeks.

    The trade journal Gas World — which was the first to report on an EU-wide shortage of CO2 earlier this month — described it as the “worst supply situation to hit the European carbon dioxide business in decades.”

    One of the largest sources of EU food-grade CO2 has traditionally come from major ammonia plants. But at least five gas producers in Northern Europe began a planned shutdown during the early summer months to resolve maintenance issues.

    Meanwhile, a number of other EU bio-ethanol plants — which provide an alternative source of CO2 — also went offline for summer repair work. The U.K. was thought to be the hardest hit by the closures, with only one major CO2 plant seen to be operating at present.

    The clear, odorless gas is used to carbonate products such as soda and beer. It is also used during the bottling and kegging process.

    On June 26, Tesco-owned food wholesaler Booker started to ration beer and cider supplies.

    The food retailer, which is used by bars, restaurants and traders, is restricting customers to 10 cases of beer and five of cider or soft drinks.

    In a company statement, Booker said it had been forced to restrict beer and cider supplies because of an "international shortage" of food-grade CO2.

    The news follows supply disruptions at both Heineken and Coca-Cola, with several European food and drink companies struggling to cope with a scarcity of CO2.

    Last week, a spokesperson from Heineken, the biggest brewer that serves the U.K., told CNBC via email: “Like many other businesses in the food and drinks industry, we are affected by this shortage … We continue to work hard to resolve this issue as quickly as possible within our European supply base, and are working with customers to minimize disruption to their business.”

    Heineken also warned pubs to expect “major shortages” of its Amstel and John Smiths brands.

    The U.K.’s largest pub, Wetherspoons, also said it would be forced to pull a number of beers and other carbonated drinks from its menu soon.

    More recently, Coca-Cola said it had “temporarily paused” some of its production due to the shortage of CO2 gas. In a company statement issued Monday, the soft drinks manufacturer sought to reassure consumers that so far the shortfall had not affected overall supplies.

    Despite those disruptions, it is unclear how the shortage could affect brewers long-term.

    "I think that if this were to persist for several more weeks, there really is share opportunity for those who are better equipped to deal with it, but at this point, I don't see any major damage to any particular brands," Macquarie Research analyst Caroline Levy told Melissa Lee on CNBC's "Power Lunch."

    The drinks industry is not the only one to have been hampered by the crisis. CO2 is also an essential part of the production process for packaging meat.

    A spokesperson at the British Soft Drinks Association, told CNBC via email: “The shortage of CO2 across Northern Europe is impacting a wide range of businesses across the food and drink sector.”

    The Grocer, a weekly food industry magazine, reported last week that nine of Britain’s largest poultry plants were currently facing “critical” shortages of CO2 gas. That is widely thought to have a significant impact on the usual distribution of poultry products throughout the U.K. and Europe, including restaurants such as Nando’s, McDonald’s and KFC.

    The British Poultry Council has also warned that up to 60 percent of poultry processing plants could come offline “within days.”
    06.07.2018   USA: Constellation Brands says its first two major Corona innovations already exceeding expectations    ( )

    Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding expectations, says Constellation Brands, while it is also experimenting with premium spiked refresher Corona Refresca in test markets, reported on July 3.

    Corona Premier – ‘a smooth, perfectly balanced lager with only 90 calories and 2.6g carbs’ – is a light beer launched in the US in March. Corona Familiar – a ‘full flavored lager that taps into the tradition of sharing with family and friends’ - was launched in Constellation Brands’ major Hispanic markets in 12 oz bottles last year.

    The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the US by the company. Corona Extra has been the top imported beer in the US for more than 20 years and the number five beer brand overall.

    Constellation Brands says the test launch of Corona Premier last spring validated the interest in a light beer alternative, targeting men over 35 who want to trade up. “Corona Premier offers the light beer experience men 35 plus have been waiting for …these guys have upgraded just about every brand in their life since college – now it’s time to upgrade their beer, too,” said John Alvarado, vice president of marketing for Corona as Premier launched in March.

    The target market is a key one for light beer: men aged 35 and over make up 43% of the light beer segment, and represent 54% of US light beer volume.

    Corona Premier differentiates itself from Corona Extra and Corona Light as a low carb and low calorie variety suitable for ‘the mature, sophisticated consumer’. Corona Premier has 90 calories and 2.6g carbohydrates; compared to the 148 calories / 13 grams carbohydrates in Corona Extra and 99 calories / 5g carbohydrates in Corona Light.

    Rob Sands, CEO, Constellation Brands, says the launches of Premier and Familiar have benefited from significant investment in marketing as the company continues to invest in building brands.

    “The successful launches of Corona Premier and Corona Familiar are the first two major Corona initiatives in more than 25 years,” he said, speaking in the company's Q1 2019 earnings call last week.

    “Premier has achieved record speed to shelf with velocities increasing each month since launch and Familiar has already achieved a healthy share of the category in its regional expansion with velocities outpacing our expectations.

    “These innovations help drive industry’s leading depletion growth of 9% for our beer business during the first quarter despite unfavorable weather-related impacts early in the quarter in some of our largest markets.”

    Sands says Premier is ‘responding probably a bit above our expectations’ and is pleased with the brand’s performance over its first four months.

    “We don’t see any chinks in the armor - we think it’s going to be a very, very successful brand launch, plus we put a lot of investment behind the marketing of the brand.”

    Sands acknowledges that cannibalization against Corona Extra and Light could be a concern but says that it has not been an issue to date.

    “Cannibalization is well within what we expected and predicted. We don’t see cannibilization really being a huge factor except perhaps against Corona Light, which I would say is what we expected.”

    So where are consumers for Corona Premier coming from?

    “I think it’s probably pulling its consumers from domestic premium lights and that kind of makes sense when you think about it, because it’s a low calorie, low carbohydrate beer,” said Sands.

    “This is a premium choice for the already health conscious and light consumer. That’s what I would believe.”

    Corona has been supporting the launch of Premier with TV, digital, out-of-home, social media and public relation campaigns; including as broadcast sponsor of the US Open of Golf and the British Open, as well as title sponsor of the American Century Golf Tournament.

    Corona is also experimenting with Corona Refresca, a premium alcohol-spiked refresher available in passionfruit lime and guava lime. The flavored malt beverage was recently introduced in three test markets, supported by English and Spanish language TV and sampling events.

    Constellation Brands says it is targeting high-single digit volume growth and 9%-11% net sales for its beer business – which also includes Modelo, Ballast Point, and Funky Buddha - in fiscal 2019.
    06.07.2018   USA: Mid-year off-premise craft beer sales up just 1.7%    ( )

    USA: Mid-year off-premise craft beer sales up just 1.7%
    Brewery news
    Midway through 2018, off-premise volume sales of craft beer across a variety of large-scale retail stores in the US are up just 1.7 percent, according to market research firm IRI Worldwide, Brewbound reports.

    While craft beer dollar sales at grocery, club, drug, dollar, mass merchandiser and convenience stores were just shy of $2 billion through June 17, up 2.9 percent year-to-date, the most recent trends point to a slowdown as brewing companies head into an important summer season.

    Volume sales of craft beer at multi-outlet and convenience stores were up just 0.2 percent during the latest four-week scan, while dollar sales increased 1.4 percent.

    Sales for some of the country’s largest craft beer suppliers – Sierra Nevada Brewing Company, New Belgium Brewing, Craft Brew Alliance and Deschutes Brewery – are in the red.

    Off-premise volume sales of California-headquartered Sierra Nevada Brewing, which is ranked by industry trade group the Brewers Association as the third largest craft beer company in the U.S., were down 2.2 percent during the four-week period ending June 17. The company’s year-to-date trends, however, are about flat.

    Year-to-date volume sales of New Belgium, CBA and Deschutes products, meanwhile, were down 10.4 percent, 8 percent, and 10.4 percent, respectively, thru the halfway point of the year.

    New Belgium’s flagship offering, Fat Tire amber ale, is struggling – volume sales are down nearly 20 percent on the year. And CBA’s trends would be worse, if it weren’t for the growth of Kona Brewing’s Big Wave golden ale, volume sales of which were up more than 24 percent through June 17.

    But it’s not all bad news for the nation’s largest craft beer makers.

    Boston Beer Company — which produces the Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked hard seltzer lines – has grown 16 percent on the year due to the breakout success of Angry Orchard Rosé cider as well as the growth of its Truly spiked seltzer and Twisted Tea products.

    Introduced earlier this year, Angry Orchard Rosé cider has generated more than $17 million in off-premise sales year-to-date, according to IRI. It is already larger than Heineken Light, Anheuser-Busch’s Michelob Ultra Pure Gold (another 2018 product launch) and Lone Star, among other brands.

    Other large-scale craft breweries that have continued to grow in 2018, despite increased competition from more than 6,500 smaller players, include Founders Brewing (up 51.4 percent), Bell’s Brewery (up 4 percent), Stone Brewing (up 10 percent), Sweetwater Brewing (up 4.2 percent), Firestone Walker (up 14.9 percent), Oskar Blues Brewing (up 20.4 percent) and Dogfish Head (up 13.6 percent).

    Among the major suppliers, year-to-date volume sales for Anheuser-Busch InBev and MillerCoors were down 2.1 and 2.6 percent through June 17, respectively, while Constellation Brands grew 12 percent.

    Meanwhile, off-premise volumes sales for Heineken USA, which recently appointed Maggie Timoney as its new CEO, were down 4.4 percent.

    Off-premise sales of imported beer, the second largest segment behind domestic premium beer, were also up 5.3 percent through June 17, according to IRI. Domestic premium beer sales, meanwhile, were down 4.3 percent during the same period.

    Sales of flavored malt beverages and cider were up 6.6 percent and 8.7 percent, respectively.

    Category-wide volume sales of beer were down 0.3 percent during the period.
    05.07.2018   Scotch Whisky Association welcomes new Director of Industry    ( Company news )

    Company news The Scotch Whisky Association (SWA) is delighted to announce the appointment of Dagmar Droogsma (photo) as Director of Industry.

    Dagmar, who most recently has been head of DEFRA's unit responsible for EU Strategy and Negotiations, has held several senior roles in the Civil Service, including at the Department for the Environment, Food & Rural Affairs and at the Department for Energy and Climate Change.

    She will use her vast experience to oversee the SWA's work on operational issues, alcohol policy, taxation and the Industrial Strategy. Dagmar will be based at the SWA London office.

    The Scotch Whisky industry is the UK's largest food and drink export, with exports valued at £4.37bn in 2017.

    Dagmar Droogsma said: "I'm absolutely thrilled to have joined the SWA. I'm excited about using my experience and skills to drive the sustainable growth of the whisky sector through and beyond Brexit.

    Welcoming the appointment, SWA Chief Executive Karen Betts said: "I'm delighted that Dagmar is joining the SWA team. She will bring a wealth of experience from her previous roles, both inside and outside government.

    She will strengthen the Association's expertise at a busy time, as the industry works to ensure that Scotland's national drink continues to thrive."

    Dagmar has more than 25 years' experience in the UK, for professional bodies, such as the RICS, and UK government, and in the Netherlands, as a lawyer and for Dutch government. She has developed high-profile policies and legislation and negotiated complex agendas nationally as well as in the EU and UN. In her last role for the Department for the Environment, Food & Rural Affairs she was responsible for pulling together DEFRA's position for the EU exit negotiations as well as negotiating this as a member of the UK's negotiation team.
    (SWA The Scotch Whisky Association)
    04.07.2018   Nordson merges its BKG® Pelletizer and Melt Delivery Equipment Businesses    ( Company news )

    Company news Nordson BKG GmbH, will be Headquartered in a Newly Expanded Münster Facility, and Provide Global Leadership for BKG® Pelletizing, Melt Filtration, Gear Pump, Diverter Valve and Related Technologies

    Nordson Corporation has merged the capabilities of previously separate operations for the manufacture of pelletizing and melt delivery equipment, increasing Nordson’s effectiveness in serving customers as a leading source of supply and expertise for polymer processing components.

    Caption: Extensive expansion of the Nordson BKG GmbH facility in Münster is apparent from this aerial view. The large gray building at left of center is an entirely new manufacturing center for BKG® pelletizers and melt delivery systems. The gray building at right of center also houses manufacturing operations, and of its four sections, the front two are entirely new. The white buildings at the rear of these two large buildings are office structures, the one at left being new as well. The small gray building at far right is an existing structure.

    Nordson BKG GmbH will operate as a unit of Nordson’s Polymer Processing Systems (PPS) product line and be headquartered at an extensively expanded Münster facility that will serve as a global hub for all BKG® products. The expansion at the site of the longstanding home of BKG pelletizers in Münster more than triples the space at that location. The full relocation of all operations is being staged to maximize uninterrupted supply and will be completed by the fall of 2018. The expanded facility will also house a dedicated aftermarket center for both BKG systems and EDI® extrusion and coating dies.

    The combined entity is a merger of two well-known Münster-based companies acquired by Nordson in 2013: BKG GmbH, a producer of pelletizing systems, and Kreyenborg GmbH, a manufacturer of melt delivery equipment, including screen changers, diverter valves and melt pumps. Additionally Nordson acquired the EDI® and Verbruggen extrusion and coating die businesses and the Xaloy® range of screws and barrels for extrusion and injection molding. Nordson PPS now supplies these products to plastics processors, compounders, recyclers, resin manufacturers, and primary process equipment OEMs, and it supports them through a worldwide network of localized sales and service centers.

    “With the merger forming Nordson BKG GmbH and the combination of our capabilities at one Münster location, Nordson has created a united team that draws on the technical and project experience of the legacy companies to create new opportunities to serve our customers,” said Godfrey Sandham, vice president of Nordson PPS-EAME. “Often we supply a combination of components that work together to optimize the customer’s process. A compounder or recycler, for example, can rely on us for pelletizers, valves, melt pumps, and filtration systems.”

    At the same time, Mr. Sandham noted, Nordson continues to build new assembly, laboratory, and technical support capabilities for BKG products elsewhere in the world, creating a truly global source of pelletizing and melt delivery technologies. Recent initiatives to expand capabilities for BKG products include assembly of screen changers and gear pumps in Shanghai, new underwater pelletizing laboratories in Shanghai and Chonburi, Thailand, and expansion of a laboratory in Hickory, NC USA for pelletizing and melt delivery equipment.
    (Nordson BKG GmbH)
    03.07.2018   Innovation Award for a unique sealing concept    ( Company news )

    Company news GEMÜ has won the ACHEMA Innovation Award 2018 with their PD design.

    In the "Valves and seals" section, the company's innovation across the entire line convinced the jury of experts that they were worthy winners. This is because the innovative diaphragm sealing (plug diaphragm) means that, on valves, a hermetic partition from the actuator and, simultaneously, a more precise ability to regulate flow than you find on common solutions can be implemented.

    The constantly increasing requirements with regard to hygiene and operational safety in the pharmaceutical sector, biotechnology industry and in the foodstuff and beverage industries led to this company from Hohenlohe carrying out extensive research and development work. The result is a highly resistant PTFE diaphragm, which can be installed in all conceivable applications in aseptic and hygienic process plants. The new GEMÜ sealing principle has proved to be ideal for control tasks, ultra-pure water applications and filling processes in particular.

    On the "Pharmaceutical engineering" shortlist, the GEMÜ 567 BioStar control control valve with PD design was also nominated as one of five products from reputable manufacturers. The valve is especially suitable for the precise control of small quantities in the medical industry, the pharmaceutical industry and the cosmetics sector. One of the shortlists also included the F40 and F 60 valve types for aseptic fillings in the pharmaceutical and biochemical sectors as well as for drinks filling. The real-time GEMÜ F60 with PTFE diaphragm solution, which enables complete filling cycles in less than 400 ms, scored points in the "Packaging and fluid filling applications" category.

    In addition to the products mentioned, GEMÜ also uses a modified version of the PD design in the iComLine product range. The valves and multi-port valve blocks made from PTFE, PVDF, PP or PVC are, for example, successfully used in systems with ultra-pure processes as well as in chemical handling and when dosing corrosive media.
    (GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG)
    02.07.2018   Elopak first to hit one billion mark for 100% renewable cartons    ( Company news )

    Company news Elopak is the first manufacturer to deliver over one billion 100% renewable cartons after launching beverage cartons.

    Elopak's cartons offered with renewable PE, help ensuring resources for future generations. In addition, using a renewable feedstock instead of a fossil one, significantly reduces the carbon footprint of the cartons.

    In 2017, the Elopak further improved its renewable offering by introducing new feedstocks for renewable PE. The company chose to change supplier base to widen its offering of renewable PE and now offers two different sources. One is derived from sugar cane, the other is based on tall oil, a residue from pulp and paper production.

    «Reaching one billion fully renewable cartons is a major milestone for Elopak and a great contribution to reducing the use of fossil resources.» Marianne Groven, Interim Director Environment at Elopak.

    By expanding our supplier base, Elopak has been able to widen our offerings.

    Sourced from Nordic forests, the tall oil-based feedstock is a residue from pulp and paper production. This allows Elopak to offer a carton based entirely on wood. The wood is 100% sourced from responsibly managed forests and other controlled sources, in accordance with the FSC certification system. The standing timber stock in Nordic countries continues to increase, as annual harvest remains lower than annual growth. Increased utilization of the Nordic boreal forests is beneficial both to the environment as well as to the raw material supply of Europe, which is highly dependent on imports from outside of the continent.
    (Elopak AS)
    29.06.2018   BrauBeviale 2018 set to create fresh momentum and inspire    ( BRAUBeviale 2018 )

    BRAUBeviale 2018 BrauBeviale is looking forward to once again welcoming professionals from the international beverage community to the exhibition halls in Nuremberg from 13 to 15 November 2018. The exhibition team for the world's biggest capital goods fair for the beverage industry this year made use of the scheduled break from the event’s three-year cycle to fine-tune the concept, ask around in the market and track down the hot topics affecting the industry so that they can be addressed in the next three-year programme. This resulted, among other things, in a comprehensive supporting programme that aims to provide impetus for dealing with all the challenges that the beverage sector is currently facing.

    Creating momentum and inspiration are the key elements of the supporting programme that BrauBeviale is offering alongside the exhibition. It is designed to appeal to all beverage producers, whether they are brewers, mineral water operations, or manufacturers of spirits or alcohol-free drinks. All of them are basically asking the same questions about the future viability of their company and their sector. “We determined that many people in the beverage industry are currently asking how they will become or remain competitive in the future,” explains Andrea Kalrait, Exhibition Director BrauBeviale. “As the key platform for the sector we see it as our job to address and discuss these important issues and provide food for thought.”

    Professional development opportunities ahead of the fair
    For some visitors it is well worth arriving before the fair actually starts to take advantage of the three interesting training events on the day before the exhibition as such. Almost all beverage producers will have asked themselves at some point whether, and in what form, it would be worthwhile exporting their products. The Export Forum German Beverages will address this very issue. The high-calibre speakers and networking opportunities at the forum will help all manufacturers to make decisions about exporting their products. The European MicroBrew Symposium hosted by the Berlin-based research and teaching institute for brewing (Versuchs- und Lehranstalt für Brauerei, VLB) will be taking place for the sixth time. With its focus on technological and quality aspects, it is intended for international craft brewers and brewpub operators and so will also be conducted in English. Another hot topic among brewers worldwide is heirloom brewer's barley. This will be the focus of the Heirloom & Terroir Barley and Malt Symposium hosted by RMI Analytics. The Heirloom Brewing Award, which acknowledges select beers with a consistent overall concept, will also be presented at the symposium. The beers themselves can then be tasted at BrauBeviale.

    Listen, join the discussion and be inspired
    The BrauBeviale Forum will once again take place on all three days of the exhibition. The proven blend of talks, presentations, panel discussions and award ceremonies invites visitors to become informed about current issues and be inspired by exciting ideas and approaches. The very wide range of topics includes raw materials, technologies, entrepreneurship and marketing. The language of the forum is German with simultaneous translation into English. The detailed programme will be available in good time on the BrauBeviale website to allow visitors to plan their visit. Also in the Forum: The official opening on the first day will feature a keynote address by food trend researcher Hanni Rützler as well as the presentation of the Bavarian Beer Medal. At 16:00 on Day 1, visitors can also attend the Final of the German Beer Sommelier Championship.

    Tastings of beverage specialities
    Anyone wanting to explore and indulge in the diversity of beverage specialities should head for the Craft Drinks Area. With a total of around 7,500 participants over the three days of the last event, it represented a logical development of the Craft Beer Corner from the last trade fair cycle. This is where visitors can enjoy tastings conducted by independent experts at a total of 8 bars, while immersing themselves in what are sometimes completely new taste experiences. As well as the glass bar, where you can experience how the quality of the glass can affect the taste of the beer, there is also one bar each for mineral water, spirits and innovative alcohol-free drinks. There are four bars dedicated to beer that showcase specific countries and themes as well the diversity of alcohol-free and low-alcohol beers.

    As tradition demands, the European Beer Star, which has been part of BrauBeviale since it was “born” in 2004, will also be awarded again at the event. In 65 categories, five more than in the previous year, breweries from all over the world can submit their beers for inclusion in one of the most important beer competitions worldwide. Last time the competition attracted 2,151 beers, 60 percent of which were from overseas. The competition was initiated by the German Private Breweries Association (Private Brauereien Bayern), the honorary sponsor of the fair, and the German and European umbrella organisations. On the first day of the fair, BrauBeviale visitors will once again be lucky enough to be able to vote for their favourite beer from among the gold medal winners, resulting in the Consumers’ Favourite 2018 in gold, silver and bronze.

    Expert partners for specific issues
    Various themed pavilions will present themselves as the focal point for certain issues tailored to specific groups of visitors: Artisan and Craft Beer Equipment and brau@home are where small and micro-breweries and home and hobby brewers can find comprehensive information on equipment, ingredients and solutions as well as valuable suggestions through the short presentations in the associated Speakers' Corner. Another pavilion is devoted to “Sustainable Water Management in the Beverage Industry”, an issue that affects all drinks manufacturers and is becoming increasingly important at a time when raw material resources are becoming increasingly scarcer. For consumers, the packaging at the point of sales continues to be a key purchasing criterion. The World Packaging Organization has given this aspect the attention it deserves with its Special Show Innovative Beverage Packaging. Interesting examples of packaging innovations are provided by the winners of the World Packaging Awards that will be presented at the special show. The reasons why these products won their awards will be explained clearly to visitors. PET continues to be a topical and important issue. The quality association Wertstoffkette PET-Getränkeverpackungen e. V. will cover various approaches and present ideas and solutions for PET recycling.

    Spotlight on the future
    To be able to continue to operate successfully on the market in future, every company needs to be able to count on its workforce. The issue of the lack of skilled employees at all levels is one that also affects the beverage industry. As the key platform for the sector, BrauBeviale has dedicated the last day of the fair, the Thursday, to the theme “Future Generation”. At the BrauBeviale Forum there will be presentations specifically on the topic of recruiting and encouraging the next generation. On this day, many exhibitors will have representatives of their HR department at their stands to answer in detail any specific or general questions.

    Young companies from Germany that develop innovative products and processes for the beverage industry that they would like to bring onto the market in the near future, or have just launched on the market, will showcase their companies and ideas to the professional community at the Innovation made in Germany Pavilion. Their participation is subsidised by the BMWi, the German Federal Ministry for Economic Affairs and Energy. Many a former participant in this pavilion has meanwhile become a permanent fixture in the beverage industry.

    Beyond the beverages
    With so much going in the beverage sector it only stands to reason that we should take a look at other culinary pleasures. With this in mind, the SFC Street Food Convention will take place alongside the BrauBeviale from 14–15 November 2018. For the fourth time, it will offer a varied programme covering all aspects of street food, food trucks, mobile catering and visionary dining culture, accompanied by a sponsor exhibit and food trucks serving food on the trade fair grounds.

    Dates of the current three-year BrauBeviale cycle:
    BrauBeviale 2018: 13 - 15 November 2018
    BrauBeviale 2019: 12 - 14 November 2019
    BrauBeviale 2020: 10 - 12 November 2020
    (NürnbergMesse GmbH)
    29.06.2018   Metalvac G, Lecta's New Metallized Paper for Graphic Applications and Premium Packaging    ( Company news )

    Company news Brilliant results on an extensive range of high substance papers

    Lecta extends its portfolio of Metalvac products with the new Metalvac G paper, an extensive range of high substance papers (from 105 g/m2 to 170g/m2), especially designed for high-end graphic applications and premium packaging.

    Metallized papers are the perfect choice for these end uses where sophistication and exclusivity are the goal, thanks to their glossy metallic appearance, their optimum brightness and their being 100% recyclable mono-material. The new Metalvac G range offers the possibility of creating exclusive packaging, especially for premium look envelopes and gift bags with Metalvac G 105 g/m2, and for board lamination for rigid boxes and prestige packaging with Metalvac G 115 - 170 g/m2.

    Metalvac G also guarantees the best results in offset, UV offset, flexography and silkscreen printing, and is suitable for hot-melt and water-based glues.

    The new Metalvac G paper is featured in the latest sample collection Graphic Applications & Packaging under the slogan “LET IT SHINE”. Along with two other catalogues from the collection, Wet-glue Labels and Pressure-sensitive Labels, it rounds out Lecta’s extensive and versatile Metalvac metallized paper portfolio.

    The new Graphic Applications & Packaging segment includes low substance
    metallized papers for gift-wrap paper (Metalvac R), food wrappers (Metalvac F), inner-liners for cigarette packets (Metalvac T) and now, with Metalvac G, a new addition for applications that require a high substance. The sample collection, available in English, Spanish, Italian and French, contains general information about the range, and technical specifications as well as samples of all the products.

    The entire Metalvac range is 100% recyclable, made with ECF woodfree pulp and is manufactured according to ISO 14001 and EMAS environmental management standards, ISO 50001 energy management standard, ISO 9001 quality standard and OHSAS 18001 occupational health and safety standard. It is also available with PEFCTM and FSC® certifications upon request.
    28.06.2018   Visible success - Karl Knauer wins the German Innovation Award 2018    ( Company news )

    Company news A bright Coca-Cola label makes Karl Knauer one of the “bright” winners of the German Innovation Awards. The packaging specialist from Biberach has once again won a prize for the bottle label with the integrated OLED technology from INURU GmbH. The light effect of the label, which is activated by pressing a printed “play” sign, is so strong that it stands out even in bright daylight and is able to attract everyone’s attention. This is possible because of printed, flexible organic light-emitting diodes (OLEDs), which are not only extremely effective in advertising, but also completely sustainable and environmentally friendly.

    Those in charge of the German Innovation Award, who have set themselves the goal of “honouring innovations that shape the future and improve lives,” are thrilled with the HiLight - printed OLEDs® Technology and its possible uses: within a few years, OLED technology will even be able to print displays on thin paper on which video content can be played. This is a revolution for the entire communications industry and brand staging! There are no limits to the imagination for using OLED displays: from packaging, labels, displays to magazines or advertising material - for countless applications in infinite variations, messages can be impressively displayed with OLED technology. These fantastic prospects for tomorrow's point of sale are likely to make the eyes of marketeers light up.
    (Karl Knauer KG)
    27.06.2018   New filling valve platform with innovative PD design    ( Company news )

    Company news Valve specialist GEMÜ based in Ingelfingen, Germany is laying the cornerstone for the latest generation of filling valves with the F40 and F60 valve types.

    Thanks to close contact and communication with plant engineers and operators working in the area of filling processes, GEMÜ has been able to build up considerable expertise in this field over time. This has meant that we have been able to develop solutions to the widest variety of challenges relating to this area in years gone by. GEMÜ is continuing this tradition with the introduction of a new filling valve platform.

    The use of the GEMÜ PD design has made it possible to securely isolate the moving parts of the actuator hermetically from the product area while simultaneously achieving a high number of switching cycles. This means that what has become known as the lift effect, in which the remains of the product are transported through the inserted spindle into areas in the actuator which are not to be cleaned, is excluded. In addition to the improved ease of cleaning of the media-wetted area, the valve stands out thanks to its extremely compact design and the ability to quickly and easily replace worn parts. Besides the conventional pneumatic variants, a motorized version with an innovative generation of drives is also available.

    Both the GEMÜ F40 and GEMÜ F60 valves have a number of areas of application in virtually all filling processes in the hygienic and aseptic sector. Due to the one-piece PTFE seal that is used, the two valve types are also suitable for media containing oil or fat.
    (GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG)
    26.06.2018   UK: Highly educated and discerning consumers increasingly willing to try new beers    ( )

    The increased availability of information about drinks online has created a generation of “highly educated and discerning” consumers who are less brand-loyal than their older counterparts, according to the managing director of Curious Brewery.

    In an interview with The Morning Advertiser, Gareth Bath outlined his belief that consumers were no longer seeking “brands for life” but highlighted his company’s unique position as a beer, cider and wine producer as a key factor in retaining loyalty from customers.

    “Customers are highly educated and discerning and they know what they want,” he said. “They have that information at their fingertips with their phone and, as a result, we are not seeing consumers having that brand for life in the same way.

    “Increasingly in beer, consumers are willing to try new products,” he continued. “However, they still know what they like and they don’t like and there will be some gravitation towards brands that are consistent and that they trust. Quality and consistency are key whether you’re looking for new, unique, innovative or your go to beer. For us that is one of our anchor positions – that people can trust in us and in our quality as a drinks producer.

    “Although people want to try new things, they still have a favoured area where most of their consumption is, and that is not going to change. People shop around and are interested by new things, but they are still going to want to drink a really great lager.”

    Bath, who is the host of The Morning Advertiser’s Beer Summit event in Manchester this July, also hit out at the liberal use of the word ‘craft’, stating his fear that the term was no longer synonymous with quality.

    “The danger with craft is that, because the definition has not been nailed in the UK, we now have the likes of Starbucks and Costa using it,” he said. “We’re losing the fact that craft used to be an association with quality and now it is just being used by anybody. When you’ve got two or three new breweries opening a week in London making a dozen new New England IPAs, the risk is that consumers start to find it a bit ubiquitous and feel like they cannot be assured of quality.”

    Bath predicted breweries that focus on making a smaller core range of beers would be more likely to successful in the long run, pointing to the growth enjoyed by BrewDog as an example of this.

    “We are already seeing a backlash to [producing lots of new products],” he said. “Brands are saying 'we're not going to make 85 beers a year, we are going to have a couple of core range beers and make them the best and most consistent we can'. Those are the brands that will really come through in the next 18 months or so.”

    The Curious Brewery is currently building a new production facility in the centre of Ashford, Kent. The new site will have a state-of-the-art brewkit, taproom and restaurant that Bath hopes will “replicate what we do at the winery with beer”.

    The brewery has also recently launched a new series of collaborations with craft brewers across the UK. The Curious and Curiouser series seeks to showcase yeast from the Chapel Down winery in a variety of different beer styles including sour ales and saisons. The first beer in the collection is a wild fermented Chardonnay & Bacchus sour ale created in partnership with Somerset’s The Wild Beer Company.
    25.06.2018   The Beviale Family continues to grow    ( BRAUBeviale 2018 )

    BRAUBeviale 2018 -Product family hosts its own events in relevant growth markets in
    the beverage industry
    -Partnerships with existing events worldwide
    -Latest member is CRAFT DRINKS INDIA in July 2018

    It’s only 18 months since the NürnbergMesse Group first announced its global network for beverage production, the Beviale Family. As a result, the existing platform for the beverage industry, the BrauBeviale in Nuremberg, was elevated to an international stage.

    Since then the product family has been enjoying constant growth.
    “For decades, BrauBeviale has been demonstrating its expertise in all aspects of the beverage industry and is increasingly gaining a more international reach. So it was the logical next step for us to transfer this kind of successful concept to the major growth markets worldwide, opening up new approaches for our customers in the process,” explains Andrea Kalrait, Exhibition Director BrauBeviale and international product manager for the Beviale Family.

    At BrauBeviale 2016, NürnbergMesse Group officially launched the Beviale Family, the international product family for the beverage industry. Since then the network has been growing rapidly with events taking place around the world. “And that's not all,” says Kalrait. “We are continuing to have discussions and negotiations worldwide and are currently in an interesting planning phase. It's an exciting time for the industry, as the Beviale Family still has a few things up its sleeve.” The beverage sector has a broad international reach and is an industry that encourages knowledge-sharing and learning from one another. The NürnbergMesse Group sees its job as supporting these endeavours and offering a suitable global platform to industry participants. Our partners for the entire product family are the two prestigious training establishments Doemens Akademie and VLB, the Berlin-based research and teaching institute for brewing. As our
    international sponsors, they will add their specific expertise to the global
    capabilities of the Beviale Family.

    The longstanding BrauBeviale event in Nuremberg is the international capital goods trade fair for the beverage industry. It’s where for over 40 years the sector has been showcasing all aspects of the production process chain for beverages, such as raw materials, technologies, logistics and marketing. “In the meantime, however, the BrauBeviale is not so much the ‘parent’ event but more of an ‘elder sibling’ in the expanding and now well-established Beviale Family,” says Kalrait, describing the structure of the product family. “Every member is independent and can pursue its own path.”

    The first new addition, Beviale Moscow, already existed when the product family was established, having had a successful premiere in October 2015. Since then, Beviale Moscow has enjoyed constant growth. Following its third round in the spring of 2018 it has now achieved a real breakthrough in the challenging but very promising Eastern European market. With recordbreaking numbers for exhibitors (146), visitors (around 5,300) and display area (around 2,000 square metres), it demonstrated convincingly that its holistic approach has allowed it to become the key platform meanwhile for the entire Eastern European beverage market.

    In May 2016, NürnbergMesse Group focused on craft beer for the first time with the launch of CRAFT BEER CHINA. Apart from networking, training and professional development also play a major role, so this year the third round of the event once again offered the proven mix of trade fair and conference. The repeated success, with a huge rise in exhibitor numbers (180; 2017:100) and visitors (around 9,800; 2017: around 5,300), proves that this is also a very popular segment in growth markets. China in particular offers huge potential, as demonstrated by the enthusiasm with which the Chinese once again took part in this year's CRAFT BEER CHINA. Compared with the previous year, the craft beer community has grown enormously, with almost three times the number of exhibitors.

    At CRAFT BEER ITALY, which made its debut in November 2017, the Beviale Family has stuck with its successful concept and has also focused on craft beer. It's a long time since Italy was only regarded as a wine-producing country. The beer scene, in particular hand-crafted beers, meanwhile represents a very strong and dynamic market. Due to this development there is a particular demand for industry expertise, so the first round had a strong focus on the conference running alongside the exhibition. Following the successful opener, the next CRAFT BEER ITALY will take place in spring 2019 at a new venue designed to offer even more
    potential for exhibitors and visitors.

    Brand new addition: CRAFT DRINKS INDIA. Unlike its ‘sister events’ in Russia (covering the entire beverage industry) and China or Italy (where the focus is on craft beer), the event taking place in July this year will showcase the entire breadth of the beverage industry. What they have in common is the focus on the craft as such, i.e. on hand-crafted drinks.
    NürnbergMesse Group is therefore acknowledging that the Indian market for alcoholic drinks is one of the fastest-growing beverage markets worldwide. Bangalore, the cosmopolitan metropolis in the South of India, is seen as the heart of India's craft beer and craft drinks scene and is therefore the ideal showcase for this new member of the Beviale Family.

    To include markets and regions where NürnbergMesse Group doesn't host any events of its own, the Beviale Family hosts other events as partnerships. The Feira Brasileira da Cerveja, for example, made its debut as a member of the Beviale Family in Blumenau, Brazil in spring 2018, when 81 exhibitors offered an impressive display of their ideas and solutions for the production of beer and beer specialities. Around 5,400 visitors attended the event to find out about raw materials or technologies for smaller or craft beer breweries as well as packaging and sealing solutions and the latest trends in the sector. The international suppliers that were part of the Beviale Family Pavilion were also very satisfied with their participation. SIBA’s BeerX, Britain's largest trade fair about beer and brewing, has also been an official partner to the Beviale Family since spring 2018. The aim of the partnership is to connect existing successful events with one another and develop the respective target markets together.

    A platform will be launched in the South-East Asian market when the Beviale Family takes part in ProPak Asia in Bangkok in mid-June 2018 as part of a pavilion with local industry players.
    (NürnbergMesse GmbH)
    25.06.2018   Ucrete industrial flooring achieved Halal certification    ( Company news )

    Company news -Ucrete industrial flooring approved for the use in Halal production facilities
    -The global Halal products market is large and diversified, spanning from food and beverage to pharma and cosmetics industries

    Ucrete industrial flooring from the Master Builders Solutions® product range have been certified for use in Halal production facilities. The certification process, carried by Halal Certification Europe, involved a detailed investigation of the raw materials and suppliers used in the manufacture of Ucrete and also the auditing of our production facility in Redditch, UK. “This approval certifies that Ucrete industrial flooring fully conform to Halal requirements and demonstrates our commitment to meeting all our customers’ requirements” says Ian Smith, Global Business Segment Manager Flooring at BASF.

    In people’s everyday life the focus often is on various consumer goods, such as meat, processed food and beverages, or cosmetic products and pharmaceuticals. It is very difficult for the non-specialist to be sure that any particular product is Halal compliant. That is where certification comes in, to make clear which products are safe to use. Now, investors and facilities managers can be certain that their Ucrete industrial flooring meet all the requirements of a modern Halal production facility.

    Ucrete is a highly durable surface protection system based on a unique resin technology, which has been meeting and exceeding the most demanding hygienic requirements of the food and beverage industry for nearly 50 years. Ucrete industrial flooring systems are non-solvent-based and rapid curing, odorless and do not taint. Ucrete is also already certified to the Eurofins Indoor Air Comfort Gold standard for low emissions and complies with the requirements of AgBB (German committee for the health assessment of construction products). It is approved for use in food production facilities operating HACCP quality systems. Ucrete is perfectly suitable for chemical and pharmaceutical applications thanks to its chemical, mechanical and thermal shock resistance.
    (BASF Business Services GmbH)
    22.06.2018   Revolution in Beer Stabilization - Handtmann cross-flow plant for lye treatment    ( Company news )

    Company news Adequate cleaning is necessary to ensure that plants for the production and processing of foodstuffs function properly. This may be done using a 2% to 3% lye solution, as is the case in cheese production, for instance. Instead of simply discarding this solution as a waste product, many producers rely on the know-how of the Albert Handtmann Armaturenfabrik GmbH & Co. KG, headquartered in Biberach, and its recycling techniques. The Handtmann Cross-Flow plant reconditions the soiled lye and returns it to the system. Thus the producer can reduce the required quantities of lye to a minimum, which not only reduces the environmental impact but also saves costs.

    “We consumed a large amount of caustic soda and our wastewater was subject to a high degree of soiling. We wanted to reduce both, reusing the lye and discarding less of it,” explains a processed cheese production expert. “Therefore we searched around for a lye treatment solution that was economically viable and made for process efficiency – and chose the CF plant supplied by Handtmann. That proved to be a wise decision: The investment paid for itself within about 2½ years.”

    The cross-flow system was installed in the factory in 2011 and has been in constant use ever since. The efficient lye treatment reduces the consumption of lye and additives, wastewater pollution as well as the amount of lye lost at the individual satellite CIPs (CIP = Cleaning-In-Place). “Previously, we discarded around 7000 litres of lye every week – and now we only need 280 litres per week.” This is not only good for the environment, but also saves money. The costs for lye and additives already went down significantly during the first year.

    The environmentally friendly lye recycling functions as follows: All lye quantities that were previously discarded at the satellite CIPs are now returned to a central CIP tank that holds 60 m3. The soiled lye is then fed through the Handtmann CF plant where it is filtered and then returned to the CIP tank. This in turn supplies the satellite CIPs with the treated lye, making for an economically and ecologically sound recycling system. The plant processes around 20 m3 of soiled lye per day to produce a pure filtrate. “The results are consistently good with a filter performance of 99 percent,” reports the customer.

    One of the specifications was that the lye loss should not exceed 1%. Also, a filtration capacity of 660 l/h was required. In addition, the COD value (COD = chemical oxygen demand) was to be reduced. This now remains at 3500 mg/l, i.e. significantly lower than the limit value of 5000 mg/l stipulated by the responsible wastewater authority.

    The cross-flow filter technology involves fully automatic and continuous membrane filtration. The core section of the Handtmann CF plant is a ceramic membrane that can be used for micro-filtration or ultra-filtration up to a separation limit of 5 kD (kilodaltons) depending on requirements. Additionally, the ceramic module is characterized by high degrees of thermal and chemical durability, which is why this CF filter technology can be used for lye filtration in the foodstuffs and beverage industries, for example. The long service life of the ceramic membrane was also a key factor influencing the customer’s decision to opt for the Handtmann plant. In some systems, membranes have to be replaced annually. The ceramic module for the cheese factory mentioned above has been in use continuously since 2011.

    The lye is fed through the ceramic membrane at a temperature of approx. 60° Celsius. The membrane is decalcified by means of acid once a week, during which the CF plant is uncoupled from the system for an hour. Apart from this brief interval, the ultra-filtration plant works around the clock, seven days a week – including Saturdays and Sundays when there is no production operation. The cross-flow system works completely autonomously, and it is meshed with the other plant components as part of a centralized, overarching system. This means that the Handtmann plant even automatically resumes operation following a malfunction affecting one of the upstream tanks.

    Previous practical tests had confirmed that the Handtmann CF plant would be able to deliver the desired performance and cost savings. To this end, the Handtmann specialists installed a test facility that operated on site for two to three months. After this test had been successfully concluded, the ‘proper’ CF plant was installed and commissioned. And that went extremely quickly – thanks to the plant’s modular design. It was installed and put into operation in just two weeks. “We supervised the project from the beginning: from the pilot stage, to the dimensioning of the plant up to the commissioning phase. And of course we are always available when our service and our know-how are required,” emphasises Christopher Dethlefs, who is responsible for the Filtration and Separation division at Albert Handtmann Armaturenfabrik GmbH & Co. KG.
    (Albert Handtmann Armaturenfabrik GmbH & Co. KG)
    21.06.2018   Meeting Millennial Needs: Pfanner wakes up the drinks market with new range using SIG's ...    ( Company news )

    Company news ... combidome 500 ml carton bottle

    SIG continues to fulfil its ongoing promise to turn the challenges of food and beverage manufacturers into viable commercial solutions. Pfanner, an internationally active premium manufacturer of juices and fruit juice drinks, is progressing its close cooperation with SIG as it chooses the innovative carton bottle combidome 500 ml for its new range of ‘Supersäfte’ healthy on-the-go drinks.

    Pfanner’s recently launched Supersäfte not-from-concentrate range comprises of three unique drinks:
    -Augenöffner (Eye Opener), a stimulating multi-juice energy drink, with added Guarana and caffeine for a natural boost.
    -Pausenfüller (Pause Filler), ideal for hunger in between meals, is a mix of strengthening almonds, acerola cherries and bananas as well as other valuable fruits, with niacin to provide energy.
    -Stresskiller (Stress Killer), a relaxing mix of direct-pressed apples, sour cherries, blackcurrants, elderberries, raspberries with added hemp, fragrant cinnamon and magnesium to support normal function of the nervous system.

    Targeted at busy Millennials, who prefer to consume healthily on-the-go, Pfanner’s innovative Supersäfte range of lifestyle drinks is a stand out product that appeals to a younger, highly motivated and mobile demographic. Working jointly with SIG to create a complete product concept, from product ideas and recipes to overall marketing, the decision was made use combidome 500 ml as the perfect packaging solution. Pfanner first started to use combidome in its 1.0 litre fruit juice range back in 2016, moving from the gable-top carton for the first time in 18 years.

    An increasingly mobile generation is making food and beverage manufacturers take important NPD decisions and packaging is playing an ever more integral role. SIG aims to drive Product Innovation and Differentiation, working in partnership with producers to offer product and packaging solutions which perfectly match food and drink innovations.

    Millennials driving market change
    Millennials are looking for healthy, nutritious and convenient snacking options which can be easily consumed on-the-go, expecting great taste and high quality to fit in with their busy lifestyles. combidome perfectly complements Pfanner’s new range, with its distinctive sturdy yet slim shape and modern design. It’s perfect for commuters who can enjoy the benefits of a carton pack in terms of product protection and environmental considerations. The packaging can be easily held and be resealed and stored neatly in a bag, just like a bottle. With a 28 mm single action screw cap positioned centrally on top of the carton, it creates the perfect angle for easy drinking straight from the pack.

    Market research commissioned by Pfanner in spring 2017, with 20 to 35 age group, found that a staggering 98% of respondents thought the 500 ml packaging volume of combidome was the perfect on-the-go solution.

    Standing out from the crowd
    Pfanner also has the flexibility benefits of using the corresponding combidome filling machine, which can fill three different volumes on just one machine.

    Peter Pfanner, Managing Partner of Hermann Pfanner Getränke GmbH, commented: “Different generations have changing needs and the mobile Millennial prefers to snack on the move, rather than taking regular meals. By working closely with SIG, we were able to develop a complete product solution for this health-conscious group, who like to maximise their time by consuming on-the-go. From developing initial product and packaging ideas through to the final concept, we now believe that together we’ve achieved the ideal range of drinks for this mobile generation.”

    Pfanner continued: “combidome itself really stands out and helps us to differentiate our brand. We were able to create a dynamic, modern design, using the four display panels on the carton bottle, with fun colors and messaging which appeals to younger consumers and has excellent shelf appeal. At Pfanner, we value the reliability and high-quality production of SIG carton packs and we’re looking forward to developing our fruitful collaboration over many years to come.”

    Marketing and Testimonials
    Pfanner plans to promote its new Supersäfte on-the-go juice range on Facebook and Instagram, in a fun and engaging campaign. Influencer marketing will also be underway with target bloggers and opinion leaders. Pfanner has also implemented product tastings and sampling in 20 stores in Germany and Austria so far, with merchandised displays in many outlets.
    (SIG Combibloc GmbH)
    20.06.2018   Insolvent Paper Manufacturer Feldmuehle Uetersen Is Reorganized    ( Company news )

    Company news -Subsidiary of Kairos Industries takes over the paper company
    -More than 95 percent of jobs have been saved
    -Employees waives ten percent of salary by the end of 2019

    The Schleswig-Holstein paper company Feldmuehle Uetersen GmbH will be transferred to a subsidiary of the Berlin-based Beteiligungsgesellschaft Kairos Industries AG with effect from 15 June 2018 and will be continued in full. ‘Feldmuehle GmbH’ was founded specially for the transfer.

    As a result of the refurbishment 400 and thus more than 95 percent of 420 jobs were preserved. The insolvency administrator and restructuring expert Dr. Tjark Thies from the Hamburg law firm Reimer Rechtsanwälte had concluded an acquisition agreement with Kairos in May 2018. This agreement was under several challenging conditions, which were met this week.

    "The successful completion of this refurbishment is largely thanks to the dedication, flexibility and responsiveness of the Feldmuehle employees," says Thies. At the end of May 2018, the Feldmuehle Works Council approved a ten percent salary waiver for employees until 31 December 2019, thereby creating an essential prerequisite for the financing of the acquisition. "Such constructive and responsible behavior is not a matter of course even in insolvency proceedings," says Thies. In addition to the restructuring contribution of the employees, the trustworthy cooperation with Ruppert Fux Landmann GmbH, Ernst & Young GmbH and the GÖRG Partnerschaft von Rechtsanwälte mbB also contributed significantly to the successful takeover by Kairos.

    Kairos Industries AG is a specialist in takeover and operational support of German medium-sized companies in special situations, as well as Group edge activities and business units with potential for increased earnings. It was supported in the current transaction by lawyers from Morrison & Foerster LLP and Crowe Kleeberg auditing firm from Munich. The acquisition of Feldmuehle Uetersen GmbH is aimed at a long-term entrepreneurial commitment; and the strategic successful realignment of the company, which began at the end of 2017, will be continued.

    Founded in 1904, the traditional company Feldmuehle produces around 250,000 tons of paper annually and filed for insolvency on 24 January 2018, at the district court of Pinneberg. Feldmuehle products are mainly used worldwide for the production of classic print products and in the packaging industry.
    (Feldmuehle Uetersen GmbH)
    19.06.2018   Cobell opens Centre of Excellence in Exeter    ( Company news )

    Company news COBELL has unveiled an upgraded Beverage Centre of Excellence in Exeter, UK. The move is part of a wider strategy by the leading supplier of juice products and taste solutions to the UK beverage industry to partner with British beverage companies via leading-edge innovation and best-in-class service.

    Photo from left to right: Andrew Clark, plant manager UK Cobell - Paul Isherwood, head of technology and quality SHS - Nick Russell, managing director Symrise UK -
    Nick Sprague, founder of Cobell

    A previous significant milestone in this strategy was the acquisition of Cobell by Symrise, a global leader in the flavor and fragrance industry, in July 2017. Nick Russell, Managing Director of Symrise UK, explained: “The UK is the most dynamic beverage market in Europe. To win in this space you need a strong local footprint to provide innovative, fit-for-market solutions quickly and effectively. This new Centre of Excellence further expands our ability to do this.”

    The upgraded Centre of Excellence includes a lab area that has doubled in size, state-of-the-art beverage application equipment and a new ambient warehouse creating room for further production enhancement.

    The ribbon was officially cut by Nick Russell and Paul Isherwood, Head of Technical & Quality at the SHS Group – a long-time customer of Symrise. During the opening event customers were invited to take a tour of the upgraded facilities, participate in a presentation and roundtable discussion on the future of craft beverages in the UK and taste consumer-validated beverage prototypes that featured Symrise code of nature® solutions.
    (Cobell Limited)
    18.06.2018   New three-year cycle kicks off with BrauBeviale 2018    ( BrauBeviale 2018 )

    BrauBeviale 2018 How time flies! The scheduled break in the BrauBeviale cycle is already over and preparations for the next three-year programme, specifically the first event in Nuremberg on 13 to 15 November 2018, are already in full swing. Visitors will follow a new route along the process chain for beverage production at the world's most important capital goods fair this year. The event sees itself as the regular meeting place for the industry, and where else if not there do you get to talk about the issues that you care about? The beverage industry is facing huge challenges. As the key platform for the sector BrauBeviale will be providing inspiration on the future viability of the industry during the event’s next three-year cycle.

    The last three-year cycle was one of the most successful in the history of BrauBeviale and because it was fully booked in 2016 an extra hall has been added in 2018. And this was a good enough reason for the exhibition team to rethink the hall configuration. “We are delighted about the huge response and that there is moderate growth from within the industry,” says Andrea Kalrait, Exhibition Director BrauBeviale. Even with nine halls, the relaxed atmosphere that is typical of BrauBeviale will be retained and the fair will be as compact as ever. How does this work? “It's quite simple. We have made it even easier for our visitors to navigate around the exhibition. From now on the exhibitors will be positioned in the order of the beverage production process chain around our exhibition park,” says Kalrait about the new concept. “However, regular visitors should still do a bit of preparation before their visit this year so that they can find the exhibitors that interest them quickly,” Kalrait recommends.

    Thinking about tomorrow today: future viability
    “In the past year we have seen again and again that the beverage industry is currently facing major challenges. These affect all companies, regardless of their size,” says Andrea Kalrait, summing up the numerous conversations held with industry players during the break year. Digitalisation, automation, changing consumer behaviour, commercialisation versus passion for the product, and scarcity of raw materials are just some of key issues that came up. And underlying is all this is the issue of future viability. But what do we need to put in place now so that we can continue to operate successfully in the market in the next five to ten years? “Of course there is no magic formula,” says Kalrait. “But BrauBeviale is the right platform for addressing and discussing these issues and providing inspiration.” The range of solutions on display and the supporting programme at the international capital goods fair for the beverage industry offer drinks manufacturers a comprehensive and informative range of ideas and approaches to equip them for the future.

    Highly satisfied regulars and curious first-time visitors expected
    The just under 38,000 trade visitors at BrauBeviale 2016, more than 16,000 of them from outside Germany, came from the technical and commercial management segments of the international beverage industry, i.e. from breweries and malt houses, companies producing and bottling alcohol-free drinks, wine and sparkling wine cellars, distilleries, dairies, specialist beverage retailers and wholesalers, the hotel and restaurant sector and service providers for the beverage sector. Trade visitors from overseas came primarily from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Russia, Belgium, Poland, the UK and France. Almost all (99%) beverage specialists were satisfied with the range of products on display. After a year's break, Andrea Kalrait is delighted to be able to finally welcome the industry back to Nuremberg again: “91 percent of industry professionals had already determined by the end of their visit in 2016 that they would be attending BrauBeviale again in 2018. We are looking forward to welcoming our regular attendees as well as first-time visitors!”

    Dates of the current three-year BrauBeviale cycle:
    BrauBeviale 2018: 13 - 15 November 2018
    BrauBeviale 2019: 12 - 14 November 2019
    BrauBeviale 2020: 10 - 12 November 2020
    (Nürnbergmesse GmbH)
    18.06.2018   Scotch Whisky Exports Analysis 2017    ( Company news )

    Company news Earlier this year, it was revealed that the Scotch Whisky industry has posted record-breaking exports in 2017, growing in both volume and value (by 1.6% and 8.9% respectively) to a total of £4.37bn - the equivalent of 1.23bn bottles exported globally.

    This new analysis reveals that, while the UK trade deficit reduced from £166bn in 2016 to £153bn in 2017, the deficit would be 2.9% greater without Scotch Whisky exports. In 2017, of every £100 of goods exported from the UK, £1.30 was Scotch Whisky.

    The analysis also shows that exports of Single Malt Scotch Whisky continue to grow, with an increase of 14% year-on-year to £1.17bn. This is the second year in a row that exports of Single Malt have surpassed £1bn, reflecting a trend towards premium products in global markets.
    (SWA The Scotch Whisky Association)
    15.06.2018   Belgium's Brouwerij Martens produces bottles for the soccer World Cup with ...    ( Company news )

    Company news ... Direct Print Powered by KHS™

    Design individual bottles in batches of one or implement special marketing campaigns within a very short time indeed: Direct Print Powered by KHS™ offers beverage producers great flexibility of design, thus giving them the competitive edge. The Martens brewery in Belgium is now making good use of this innovative technology and together with a French supermarket chain is placing specially designed bottles on the shelves for the soccer World Cup.

    To mark the big kick-off in Moscow Belgium’s Brouwerij Martens is offering its premium beer in 32 country-specific bottle designs on the French market. Various images of the participating nations have been printed straight onto the PET bottles using Direct Print Powered by KHS™.

    Back in 2015 the Belgian brewery was the very first beverage producer to launch directly printed bottles to market produced with the prototype of the Direct Print Powered by KHS™ system. Martens is convinced by the direct digital printing process and will also rely on the innovative technology from NMP Systems and KHS in the future, say the Belgian brewers.

    The successor Pilot 1.0 version of Direct Print Powered by KHS™, which includes many new features, is now being used on the Martens production line. Pilot 1.0 incorporates technological additions which permit an even better quality of print at high speeds and enable each individual bottle to be printed with different motifs within a very short space of time. The customer is able to decide whether the individual designs are printed onto the bottles consecutively or at random. An additionally developed printed image inspection system ensures the standard of quality at industrial performance level.

    Batches of one with individual motifs
    Regardless of whether one or one thousand different bottle designs are printed, individual motifs which are adapted for marketing campaigns or even at the customer’s specific request and produced in the shortest time are possible on the Direct Print machine, giving the beverage producer a clear competitive edge. The short time-to-market phase is particularly ideal for marketing offensives such as the current World Cup push.

    The bottles produced using the digital printing process are also 100% recyclable. This was again confirmed last year by the European PET Bottle Platform (EPBP) renewing the certificate granted to the process. PET bottles processed by Direct Print Powered by KHS™ have no negative impact on the rPET and are thus officially approved for bottle-to-bottle PET recycling.
    (KHS GmbH)
    14.06.2018   Budweiser Celebrates Summer with New Freedom Reserve Red Lager    ( Company news )

    Company news Budweiser unveiled the newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans with a portion of proceeds sold this summer benefiting Folds of Honor -- a nonprofit organization providing educational scholarships to military families. As of this year, the company has raised $14 Million in support of Folds of Honor.

    “To call Budweiser a partner would be an understatement – they are considered family to us and the 3,000 families their donations help to support,” said Major Dan Rooney, founder and CEO of Folds of Honor. “Freedom Reserve is a great testament to their unwavering dedication and compassion for our armed forces and we salute them.”

    Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. Packaged both in a vintage stubby bottle and also available in a one-pint can, the Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses. Marking the seventh consecutive year Budweiser is teaming up with Folds of Honor, the brand brought together a select group of Budweiser brewers who are also proud veterans to brew Freedom Reserve and their signatures are prominently featured on each bottle and can.

    We are incredibly proud of our Freedom Reserve Red Lager because it was passionately brewed by our veteran brewers who have bravely served our country,” said Ricardo Marques, vice president, Budweiser. “With Freedom Reserve we remain dedicated to our mission to support our veterans and their families through our longstanding partnership with Folds of Honor.”

    As the great American lager, Budweiser is committed to supporting U.S. veterans and their families, with the brand’s total contributions helping to benefit more than 3,000 families across the country. To help spread the message of support this summer, Budweiser will deploy a fully integrated marketing campaign for Freedom Reserve, complete with in-store displays, online advertising and digital marketing programming along with new national TV creative airing during marquee sports moments, including the NBA Finals and NHL Stanley Cup Finals. Freedom Reserve is available from May through September 30, or while limited supplies last.
    (Anheuser Busch InBev)


    SIG’s targets to reduce greenhouse gas emissions have been approved by the Science Based Targets initiative (SBTi), confirming that the company’s strategy is aligned with what climate science says is required to prevent dangerous global warming.

    Caption: SIG has committed to reduce its scope 1 and 2 greenhouse gas emissions 50% by 2030 – and 60% by 2040 – from a 2016 base-year. This includes direct emissions from its own operations (scope 1) and indirect emissions from the generation of purchased energy (scope 2).
    The company has also committed to reduce its greenhouse gas emissions per litre packed 25% by 2030 from a 2016 base-year (including scope 1 and 2, as well as scope 3 emissions from purchased goods and services, use of sold products and end-of-life treatment).

    SIG is one of an elite group – currently around 100 companies worldwide – to have its targets approved by the SBTi, a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF).

    Climate change is one of the world’s biggest challenges and a concerted global effort is required to keep global warming below 2oC above pre-industrial levels – the point at which experts predict the worst effects will take hold. The SBTi aims to help companies determine how much they must cut their greenhouse gas emissions to do their part and support the aims of the Paris Agreement.

    Alexander Liedke, WWF Germany’s Sustainable Business & Markets Manager and member of the Science Based Targets initiative steering committee said: “By setting a science-based target, SIG is getting ahead in the transition to the new low-carbon economy, and doing their part to tackle climate change. As a packaging company, they play a key role in global supply chains and can support their customers with their own carbon reduction targets – something major purchasers are increasingly prioritizing. We congratulate SIG on being a sustainability leader in their industry.”

    Targeting ambitious reductions
    SIG has committed to reduce its scope 1 and 2 greenhouse gas emissions 50% by 2030 – and 60% by 2040 – from a 2016 base-year. This includes direct emissions from its own operations (scope 1) and indirect emissions from the generation of purchased energy (scope 2).
    The company has also committed to reduce its greenhouse gas emissions per litre packed 25% by 2030 from a 2016 base-year (including scope 1 and 2, as well as scope 3 emissions from purchased goods and services, use of sold products and end-of-life treatment).

    SIG chose ‘per litre of food packed’ as the comparator for the value chain metric, rather than revenue or number of packs produced, to better reflect its corporate purpose to get food products to consumers around the world in a safe, sustainable and affordable way – regardless of the size of the pack or the company turnover.

    Rolf Stangl, CEO at SIG, said: “Reducing our greenhouse gas emissions is at the heart of our commitment to halve our value chain environmental impacts and go Way Beyond Good. Receiving validation of our targets from the Science Based Targets initiative confirms that we are on track to support global efforts to tackle climate change. We have a clear roadmap to help us get there and I’m confident that we will achieve these targets by engaging with suppliers and applying our strong engineering capabilities. Doing so will not only help to protect the planet, it will also present new opportunities for our business and help us continue to deliver what our customers need.”

    Measuring SIG’s value chain footprint
    SIG built on its experience with product lifecycle assessments to develop an inventory of the organisation’s carbon footprint following the Greenhouse Gas Protocol’s Corporate and Value Chain Accounting and Reporting Standards.

    A first estimate of total greenhouse gas emissions across the value chain was published in the company’s 2016 Corporate Responsibility Report. Since then, SIG has refined the inventory and recalculated the base-year inventory accordingly. The company has also been exploring potential opportunities to reduce emissions, through a review of its own business activities and dialogue with key suppliers, to develop reduction targets that are both ambitious and achievable.

    Jonas Harth, scientist at the Institut für Energie und Umweltforschung (IFEU/Institute for Energy and Environmental Research) said: “We have been working with the team at SIG for a number of years to develop robust methodologies for assessing the lifecycle environmental impacts of its products in line with recognised standards. SIG has adopted the same rigour in its approach to assessing its carbon footprint across the value chain and setting targets to reduce greenhouse gas emissions.”

    The metrics accompanying SIG’s greenhouse gas reduction targets are included in its key performance indicators for measuring progress towards its Way Beyond Good ambitions. Performance will be disclosed annually through the company’s corporate responsibility reporting, alongside other metrics that support SIG’s commitment to go Way Beyond Good by contributing more to society and the environment than it takes out.
    (SIG Combibloc GmbH)
    12.06.2018   R.White's attempts a world record on a Penny Farthing as part of its summer marketing push     ( Company news )

    Company news R.White’s, the premium lemonade brand owned by Britvic, is putting its 173 year heritage at the centre of its new £1 million marketing campaign, which kicks off in June and includes an attempt to break a world record on a Penny Farthing at the World Cycling Revival in London.

    As one of the lead sponsors of the festival (14th – 16th June), which claims to be the greatest celebration of the bicycle the world has ever seen, R.White’s has partnered with long distance cyclist Mark Beaumont to attempt to beat the 132 year-old Penny Farthing Hour Record.

    Known for his ultra-endurance cycling challenges and for being the first person in history to cycle around the world in less than 80 days, Beaumont will attempt to beat the record of 22 miles 150 yards (over 35.5km) in one hour on a Raspberry R.White’s branded Penny Farthing bicycle at the Herne Hill Velodrome, London – a record originally set by WA Rowe in 1886.

    Kevin McNair, GB Marketing Director at Britvic said: “The Penny Farthing is synonymous with the R.White’s brand which is rooted in Victorian history, having grown from humble beginnings in South London in 1845 into a much-loved British household name. We’re extremely proud of our heritage, and with the World Cycling Revival celebrating the bicycle’s 200th year this year, what better way to kick off our summer campaign.”

    The marketing campaign, rolling out in June, will also include outdoor advertising, in store and in outlet activations highlighting the brand’s taste credentials and premium flavours which launched in 2017: Pear & Elderflower, Raspberry and Traditional Cloudy Lemonade, in response to the growing demand for adult premium soft drinks. Since launch, the new flavours have added £3.1 million retail sales value (RSV) to the lemonade category and are the number one, two and three biggest NPD launches in lemonade over the past 12 months. Each flavour contains real fruit juice and is a maximum of 56 calories per 330 ml.

    McNair continues: “Adults who are choosing soft drinks want to feel like they’re enjoying an indulgent, innovative and exciting experience. Our focus is on continuing to appeal to evolving consumer preferences and continuing to play a leadership role in offering consumers healthier choices while innovating to provide great taste and quality.”
    (Britvic Plc)

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