“Heineken® 0.0 is a great tasting alcohol-free beer, brewed with a unique recipe for a distinct balanced taste, which now allows you to enjoy a Heineken® beer at any time of day; it positively transforms dull non-beer moments into unexpected beer moments,” a statement from Bralirwa said.
The objective, according to Bralirwa, is to empower consumers with choice and options for all their drinking occasions. This addresses the cultural trend around the importance of living a balanced lifestyle which enables people who can’t drink alcohol to be involved in every beer moment.
“This innovation is aimed at both men and women (LDA+) who like the taste of beer, but not necessarily the effects of alcohol at certain moments in the day. Despite the product not containing alcohol, it is aimed at those above legal drinking age.”
For the launch, this innovation will be available at 1,500RWF in a 330ml CAN. Bralirwa Plc is the 20th HEINEKEN Operating Company in the Africa, Middle East and Eastern Europe (AMEE) region and the 108th Globally to launch Heineken® 0.0.