A goal for the 2026 soccer summer: Kleiner Feigling Kicker Mix Box

A goal for the summer – Kleiner Feigling Kicker Mix Box for the event of the year 2026

• The Kleiner Feigling Kicker Mix-Box, featuring twelve 0.02-liter bottles including special editions and an eye-catching soccer design, is sure to attract attention at the point of sale.
• Available exclusively starting April 7, while supplies last.
• Eye-catching display tools bring the soccer vibe to the sales floor and boost impulse purchases.

Just in time for the 2026 soccer summer, we’re launching the exclusive Kicker Mix Box. This limited-edition special release brings the excitement of soccer directly to retailers. The box is available only during the promotional period from April 7, 2026, through the end of July 2026, while supplies last. It’s perfectly suited for high-impact shelf space for soccer-themed displays.

The Kleiner Feigling Kicker Mix Box contains twelve 0.02-liter bottles in seven colorful varieties. The highlight is an exclusive special variety offered for the first time and exclusively in this limited-edition soccer edition: Kleiner Feigling Cola Kick. The new flavor captures the essence of the world-famous soft drink, fitting for the host country, the United States, which is co-hosting the 2026 soccer tournament with Canada and Mexico and has shaped the cola flavor on an international scale. In addition, the summer special edition of Kleiner Feigling Lemon Sour offers a refreshingly tart taste experience. It is inspired by the flavor of classic bitter lemon sodas.

Another highlight is the ingenious packaging design of the Kicker Mix Box. The eye-catching soccer-shaped packaging ensures high visibility and quick recognition at the point of sale. Inside the box, two surprises await: a QR code for an exclusive contest and a Tic-Tac-Toe game that can be played with the bottle caps after finishing a round of Kleiner Feigling. The practical design of the packaging requires no additional explanation and is ideal for secondary placements.

Complementary POS materials perfectly round out the overall concept: the 72-pack display in a soccer design, a pop-up goal (120 x 80 x 80 cm) as an eye-catcher for secondary placement, and a string of German flags bring a stadium atmosphere directly into the sales area and encourage impulse purchases. These elements are not only eye-catching but also easy to handle, allowing the products to be displayed quickly and effectively.

“With the Kleiner Feigling Kicker Mix Box, we’re specifically capitalizing on the appeal of novelty and exclusivity—two key drivers of purchase during major sporting events. The combination of an exclusive design with playful surprises inside the box, complemented by simple yet effective point-of-sale elements, encourages impulse purchases. “We’re offering retailers a perfectly tailored promotion for the 2026 soccer event that works both on the shelf and as a secondary placement,” says Managing Director Philipp Fellmann.