Beck's Blue Lemon 0.0 - fresh on the market with pure citrus freshness

AB InBev has already written a long-standing success story with Beck's Blue. The non-alcoholic version of the world's number one German beer brand has now received an attractive addition: Beck's Blue Lemon 0.0 is here! A newcomer with an alcohol content of 0.0% and an unmistakable lemony refreshment that has been on the shelves of food retailers, beverage markets and petrol station stores since mid-March 2025, but will also enrich the non-alcoholic range in clubs, bars and restaurants in the future.

Beck's Blue Lemon 0.0 is pure natural lemony refreshment, bottle after bottle. Beck's Blue Lemon 0.0 meets many consumer wishes and needs - because one thing is unmistakable: the trend towards easy-to-drink, non-alcoholic beers that are ideal for the health-conscious diet of many people. With less sugar and calories than conventional non-alcoholic shandies, the new 0.0 Radler from AB InBev delivers a distinctive, perfectly balanced citrus-fresh taste. With only 3.5 grams of sugar per 100 milliliters, Beck's Blue Lemon 0.0 has 30 percent less sugar content than other shandies.

“With Beck's Blue Lemon 0.0, we are expanding our versatile range, in which non-alcoholic offerings are becoming increasingly popular in the retail and hospitality sectors - this applies not only to classic non-alcoholic beers but also to non-alcoholic beer mix drinks in particular,” says Jannik Weitzl, Country Director at AB InBev Germany. “The non-alcoholic mixed beer beverage segment is one of the fastest growing - non-alcoholic shandies are a real growth driver, especially popular and in demand among the younger, adult target group.”

With this innovation, AB InBev is strengthening its unrivaled portfolio of non-alcoholic beers. What's more, Beck's Blue Lemon 0.0 tested particularly well before its market launch. In a blind test, consumers were asked for their opinion - they rated Beck's Blue Lemon 0.0 as particularly refreshing.