Beviale Summit 2021: Top-class program sets signals for a new start for the beverage industry

The newly designed Beviale Summit will be held for the first time at the Exhibition Center Nuremberg on November 9 and 10, 2021. The high-quality congress sees itself as a "marketplace" for the beverage industry and - more important than ever - pays tribute to the future viability of industry participants. Renowned speakers and industry insiders will discuss crucial topics from the beverage world as well as from business, science and society. In terms of content, they will focus on trends and challenges, especially for medium-sized companies, along the process chain of beverage production. The attractive program of the congress is complemented by company presentations, the European Beer Star awards ceremony and a high-quality evening event. This year, the premiere of the Beviale Summit, the content focus is on beer; a successive expansion to all beverage sectors is planned for the future.

Beviale Summit 2021: Top-class program sets signals for a new start for the beverage industry
© NürnbergMesse GmbH
Source:  Company news

As a high-quality congress module, the Beviale Summit complements and enriches the Beviale Family, the global network for the beverage industry of the NürnbergMesse Group. Co-organizer of the event in the coming autumn is the Private Breweries Association. The concept is aimed at the decision-makers in the industry as well as young professionals and is based on the exchange of experience as well as further training and development - a fervent wish of the industry expressed in numerous discussions. The multifaceted program spans two days and provides concrete and profound impulses for the beverage and, in particular, the beer industry. It is made up of five individual forums, tailored to different target groups, plus a plenary session and the evening event "Beviale Summit meets European Beer Star".

Five parallel forums kick off the industry meeting
The forums are tailored to different target groups and their specific topics. Partners of the forums are the Association of Private Breweries, the Romeis Institute, KONZEPT & SERVICE, the trade publisher Hans Carl, the team and organization consultants from Roots, and Logipack.

Beverage trends and new concepts - not only for beer - will be the subject of the future workshop on beverage innovations. As trendsetters, Eric Toft and Markus Hoppe will report on their ideas and their implementation. In addition, non-alcoholic beers and the current trend drink Hard Seltzer will be examined more closely.

The already well-established EXPORT FORUM German Beverages will be held in parallel and will shed light on the question of what is possible for German beverage producers in times of the pandemic or afterwards: Where are the opportunities, what funding possibilities are there, what are the logistical challenges? Another exciting question for many brewers is how to make German non-alcoholic beer acceptable in the USA. Two practical examples provide interesting impulses: Alejandro Werner talks about Paulaner's export strategy and Waltraud Kaiser reviews 30 years of export history at Erdinger Weißbräu.

The Young Talents Summit was created especially for the next generation of brewers and retailers. It addresses questions and challenges that both junior groups face and that also connect them: Business Succession, Crowdfunding, Social Networking, etc.

The Technology - Processes - Raw Materials forum takes account of the lead topic of energy and sustainability and, against this background, highlights practical examples on climate change, digitalization and future viability.

In Logipack's Logistics Lounge, participants can expect a wide range of topics from digitalization to empties management and order logistics to reusable perspectives.

Top-class keynotes and European Beer Star awards ceremony
In the subsequent plenary session, all congress participants will then meet to listen to the top-class keynotes. The first of these will be given by renowned trend researcher Dr. David Bosshart, Gottlieb Duttweiler Institute/Zurich: "Living with the virus - the new world of producers, customers and retailers". After looking at the markets, Dr. Friedrich Glauner of Cultural Images® Wertemangement, Grafenaschau, will show the importance of change in society and, against this background, will put medium-sized company concepts to the test. Dr. Uwe Lebok, K&A BrandResearch, will conclude by explaining how all these changes affect the marketing of beverages.

Excitement and a festive atmosphere will be provided by the awards ceremony for the European Beer Star, one of the world's most important beer competitions - again this year at the proven venue in the Nuremberg Exhibition Center. The evening event "Beviale Summit meets European Beer Star" for all congress participants also provides a worthy setting for the current and former winners of the European Beer Star.

Status quo and a look to the future on the second day of the congress
The second day of the Beviale Summit will once again unite the congress participants in the plenary session and provide impetus for thought on burning issues - even beyond the challenges posed by the pandemic. This includes, among other things, the still hotly debated topic of "Reusable, Pool & Co. Here, the protagonists explain their respective approaches to solutions and answer questions in the industry talk. The topic of "digitalization of the supply chain" will also be in the spotlight again. In an industry talk, the participants will look at impulses from other sectors and draw a conclusion for the beverage industry. The focus on change will be set by the well-known speakers in their panel discussion "Combining strengths for tomorrow's market: manufacturers - retail - catering". They explore the questions of what will actually change in the future as a result of the pandemic and what lessons the beverage industry should learn from it. The Beviale Summit 2021 will end with an inspiring keynote speech by neuroscientist and bestselling author Prof. Dr. Maren Urner. "An end to the daily end of the world - out of the eternal permanent crisis" - is the promising title. She questions the ingrained patterns we use to deal with crises and motivates us to simply let go and look to the future with positive approaches.

Focus on communication and exchange
The plenary session of the Beviale Summit will take place in Hall 10.1 of the Nuremberg Exhibition Center. To promote communication and exchange, the sponsors' area is also located in this hall. Numerous companies along the beverage production process chain, associations and event partners will present themselves there with table tops or in diversely designed communication lounges. With the communication breaks, the communication breakfast, and the extended period at the end of the congress on the second day, the event concept has been deliberately designed to give participants sufficient time to obtain information from the companies and to hold intensive discussions with company representatives. Fermentis, GEA, Barth-Haas, Hopsteiner, Siemens and Ritzenhoff, among others, have already made firm bookings. Some last sponsor packages are still available.

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