Borco: El Gobernador introduces new bottle design

The Chilean Pisco El Gobernador of the Spanish traditional house Torres starts the new year with a changed bottle design, which is now available in German stores. The RRP is 27.99 euros (0.7l).

Borco: El Gobernador introduces new bottle design
© Borco-Marken-Import Matthiesen GmbH & Co. KG
03.02.2022
Source:  Company news

The new design differs from the previous one in the redesign of the embossing on the front of the bottle. From now on, more space will be given to the curved elements and the design will be complemented by the concise "G" of the brand name. This will strengthen the premium brand on the shelf and make it stand out more clearly in the future. The revised design also gives the look of the bottle a more modern character and a higher-quality feel. The high-quality design is rounded off by a cork that also picks up on the "G" as a design element.

The shape of the bottle remains unaffected by the changes. It is modelled on the traditional saddle bags of the region around the Valle del Limarí - just as the real gobernador would have appreciated.

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