Brand relaunch and new website for airinotec

With the development of a new logo and claim, airinotec has given its brand a new coat of paint. The aim was to refresh and modernize the brand image. In the future, the brand will focus on topics such as individuality, internationality, innovation and sustainability.

Brand relaunch and new website for airinotec
© airinotec GmbH
Source:  Company news

At the end of the year, the internationally active systems provider airinotec unveiled a new logo and a new claim. In addition to the airinotec lettering, the revised logo includes several plus signs. These stand for individuality and innovative spirit as well as for the added value that the customer receives when working with the company. During the design process, care was taken to ensure that the reference to the previous logo was not lost. Overall, the logo has a more technical and linear feel and thus establishes a direct link to the industry segments in which airinotec operates. These include air conditioning and process air technology for the food, paper and pulp industries, as well as numerous other sectors. Analogous to the logo, the newly developed claim "Creating Air Solutions" brings the company's innovative spirit to the fore.

The website has also been given a refresh. It was completely redesigned and adapted to current digital standards. In addition to the use of a future-oriented and flexible system, the optimization of the website for all end devices was also considered. The website now appears in a new design, presents airinotec's solutions and products and includes a new career section. In addition, the contact options have been optimized and a segment for project reports has been created to highlight the existing expertise. Thus, the primary goals of the relaunch - to create a clear user guidance and to place the existing information about the company and its projects in a structured and understandable way - have been fully implemented.

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