Global beer brand Corona is proud to announce the global launch of Corona Sunbrew 0.0%. This innovative, first-of-its-kind non-alcoholic beer contains 30 per cent of Canada's daily requirement of vitamin D per 330 ml bottle. As the newest member of the Corona family, a brand that celebrates being outdoors and living in the sun, Corona Sunbrew 0.0% allows consumers to "Sunshine, Anytime" any time of year.
"As a brand that originated on the beach, Corona incorporates the outdoors into everything we do because we believe the best way to unwind and relax is outdoors. The feeling of sunshine is one of the things people love most about the outdoors, and the Corona brand is always looking to innovate to remind them of that feeling," said Felipe Ambra, Global Vice President for Corona. "We're excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, underscoring our desire to help people reconnect with nature at all times."
According to the IWSR, total volume in the no/low alcohol category is expected to increase by 31% by 2024. Corona Sunbrew 0.0% offers a unique new option to consumers looking for a non-alcoholic beer. Corona Sunbrew 0.0% contains 30 per cent of Canada's daily value of vitamin D and 60 calories per 330 ml bottle.
Corona Sunbrew 0.0% retains the essence of Corona; it was developed from Corona Extra by extracting the alcohol and blending the non-alcoholic beer with vitamin D and natural flavours to create the final recipe. This launch also demonstrates AB InBev's ongoing commitment to smart drinking to reduce and prevent harmful alcohol consumption globally.
"After numerous and rigorous trials, Corona Sunbrew 0.0% proudly demonstrates our ability to find solutions, gaps and growth opportunities for a brand," said Brad Weaver, Global Vice President of Innovation Research & Development at ABInBev. "The journey has not been easy, as vitamin D is oxygen and light sensitive and not easily soluble in water. But thanks to our continued investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, which is a unique opportunity in the market."
Corona Sunbrew 0.0% will be available to consumers in several phases. The global brand will first launch Corona Sunbrew 0.0% in Canada, right at the time of year when most Canadians get little sunlight - an ideal market to introduce an innovation from a brand synonymous with the beach and outdoor celebrations. Later this year, Corona will expand its range of non-alcoholic products in the UK, followed by key markets in the rest of Europe, South America and Asia.