Dooley’s Returns: A Classic Kicks Off the Creamy Season with a New Look
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For years, Dooley’s has been one of the best-known cream liqueurs on the German market and has made a name for itself internationally as a premium brand for special moments. Starting October 1, 2026—just in time for the fall and winter season—the family-owned company Waldemar Behn from Eckernförde (Germany) will launch its cream liqueurs with a revamped look—and expand the lineup with a special new addition.
With the recipe remaining unchanged, consumers will get their favorites back: Toffee, with its unmistakable, melt-in-your-mouth caramel notes, and White Chocolate, a blend of Swiss white chocolate and red wild berries.
In the special edition Salted Peanut, Dooley’s signature creaminess meets the aroma of roasted peanuts combined with a subtle salty note. Peanuts are currently among the most sought-after ingredients in the FMCG market—a trend that Dooley’s is strategically capitalizing on. The result is a taste experience that demonstrates: Dooley’s remains true to itself while simultaneously sending a clear signal of innovation. Managing Partner Lisa Behn is also convinced: “With this combination of a familiar taste, optimized design, and a new limited-edition variety, we’ll strike exactly the right chord with our customers.”
All three varieties are based on the tried-and-true recipe of exceptionally mild premium vodka—with a smooth, subtly flavored base—and the finest cream. Whether enjoyed neat, in coffee, drizzled over dessert, or used in baked goods—Dooley’s is incredibly versatile, delivers a creamy treat in every form, and thus rightfully bears the slogan “The Taste Experience” on store shelves.
“With the new brand identity and the addition of Salted Peanut, we’re making a deliberate statement: Dooley’s remains the brand that stands for exceptional cream liqueur enjoyment,” says Lisa Behn.
Starting October 1, all three Dooley’s cream liqueurs will be available in the matte-sleeved 0.7-L bottle. The Toffee variety will also be available in a 24-pack of 0.02-L PET bottles. In addition, eye-catching secondary placements in the form of 48-unit individual and mixed displays featuring all three Dooley’s varieties will make a strong statement in stores. For the high-sales winter season, a gift pack for all three varieties—each including two free original Tipper glasses—will also be released starting in November 2026. This promotional pack is perfect for gift-giving occasions and promotes both impulse purchases at the POS and increased brand visibility.
