EiszeitQuell BALANCE: refreshing, light, natural

EiszeitQuell is once again entering a trend segment as a regional brand. With BALANCE, Romina Mineralbrunnen is continuing to diversify its portfolio and, with this near-water product, is entering a new product environment. Hannah Moosherr, EiszeitQuell product manager: "We want to position ourselves in a more modern way and inspire new new users for our brand. At the same time, EiszeitQuell BALANCE is intended to contribute to reducing dependence on the current tap water debate."

Refreshingly different - concept for modern lifestyles
EiszeitQuell BALANCE is designed for a young target group that is health-conscious lifestyle and who, when choosing a beverage, look for a balanced natural mineral water, as well as refreshing taste and enjoyment. EiszeitQuell BALANCE scores points with the special water from the natural flavors and gently sparkling carbonation. At the same time, it contains no sugar, no sweeteners, and no other artificial additives. additives. The market research data speak for themselves: The concept received The concept received top marks and a high level of purchase intention was also attested.

Taste profile - familiar yet surprising
In spring 2022, Romina Mineralbrunnen will be launching the mint-cucumber and Lemongrass Lemon on the market. "With mint and lemon, we are focusing on popular flavors, complemented in each case by equally refreshing and surprising flavor components. In combination with cucumber cucumber and lemongrass, respectively, they are modern thirst quenchers with a balanced balanced taste and high recognition," says Moosherr.

EiszeitQuell BALANCE is available in a 6x1-liter shrink pack. The PET bottles - like all PET bottles from Romina - are made from 100 percent recyclate.

Strong presence - at the POS and in life
In addition to POS campaigns, EiszeitQuell relies on social media measures and online campaigns. As part of sampling campaigns, EiszeitQuell will be BALANCE will be present in places where the target group regularly spends time - for example in fitness clubs and yoga studios.

Success story in trend segment
In addition to Eiszeit mineral water, which is distinguished by its special purity, the EiszeitQuell product family has included EiszeitQuell Feine Limo for several years. This means that Romina Mineralbrunnen has already ventured as a regional brand into a trend segment dominated by nationally listed brands. "Our courage has been rewarded. The premium lemonades present themselves as growth drivers and have far exceeded all expectations. We are confident that we are now also playing the right card with EiszeitQuell BALANCE and will assert ourselves on the market as a regional brand with our convincing concept," says Moosherr.