European Beer Star 2022: Searching for the best beers for the 19th time

Registration for the renowned beer competition opens on 1 April

European Beer Star 2022: Searching for the best beers
© Private Brauereien Bayern e.V.
31.03.2022
Source:  Company news

The European Beer Star is entering its 19th round. Interested breweries can register for the renowned beer competition from 1 April. This year, the expert tasting will take place on 4 and 5 August at the Doemens Akademie in Gräfelfing. A tasting jury of beer experts from all over the world will evaluate the submitted beers from a sensory point of view: the focus will be on the appearance, smell and taste of the beers. The winners of the European Beer Star 2022 will be honoured at a festive awards ceremony at drinktec in Munich.

The 150-member jury of the European Beer Star 2022, consisting of beer experts, including master brewers, beer sommeliers and trade journalists, will evaluate the beers submitted at the beginning of August in a total of 72 categories and two special categories. Only the three best beers in each category are awarded gold, silver and bronze. This is what makes the medals at the European Beer Star so special.

Time for storytelling again
After the outstanding response to last year's newly created category "Free-Style Beer", the organisers are also looking forward to numerous entries in this special category at the European Beer Star 2022.
The decisive factor is the idea behind the beer. What was the brewery thinking when developing this beer? What is the story behind the beer? How is the beer marketed? In short: storytelling plays an important role in this category. That is why a description must be sent in for this category, describing the idea behind the creation.
But the sensory quality of the beer must also convince the jury in the end. A convincing story does not make a good beer. In the end - as in the other categories of the European Beer Star - it is the sensory qualities of the beer that count. So both are important: Only the beers with the best overall package are awarded the coveted gold, silver and bronze awards.

Looking ahead - The Future Award
This year, for the first time, the European Beer Star will present the Future Award for exemplary and sustainable business management in the brewing industry. In addition to sustainable management, product quality is also included in the assessment. All breweries that register with the European Beer Star 2022 have the opportunity to participate in the newly created Future Award of the European Beer Star. With the Future Award, the European Beer Star would like to honour committed breweries for their business activities in accordance with the pillars of sustainability - ecology, economy, social and cultural. Breweries that manage to combine their sustainable corporate culture with the highest beer quality can apply for the Future Award.

Awards ceremony at drinktec in Munich
The winning beers will be awarded on 14 September during drinktec in Munich. After two digital award ceremonies, the organiser, the Association of Private Breweries, together with the partners of the European Beer Star, is looking forward to a glamorous and magnificent award ceremony on site, true to the motto "That's how Stars taste!"
Just in time for the start of the registration period on 01 April 2022, the European Beer Star also presents itself in a modern and contemporary way with a new homepage on the web. In addition to detailed information on registration, the new website www.european-beer-star.com also features all previous winners of the European Beer Star of past years as well as interesting and readable taster and brewery portraits.

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