Finsbury launches new product Finsbury 0.0

The consumption of non-alcoholic spirits is becoming increasingly popular in Germany. Germany is now one of the top 3 markets in Europe for the volume of non-alcoholic spirits, with gin being the main category. Finsbury Gin has established itself as one of Germany's best-known gin brands and is now one of the top 4 gin brands in the German food retail sector. Now brand owner STOCK SPIRITS is announcing the addition of “Finsbury 0.0” to the range. An alcohol-free gin that impresses with its innovative production process and unique taste.

“In recent years, Finsbury Gin has become one of the most important gin brands in Germany and Europe and has also focused on innovation. Within 3 years, brand awareness has increased by 26%, including through a major TV campaign in 2024. With Finsbury 0.0, we are now launching a flavorful non-alcoholic variant at an attractive price point for consumers.”, says Hendrik Schatz, CMO at STOCK SPIRITS Germany.

Finsbury 0.0 is produced using an elaborate process that goes back to the oldest London Dry Gin recipe from 1740.