Freixenet Mederaño mulled wines heat up the winter

There's one thing you can't do without in winter - mulled wine. Freixenet Mederaño, the Spanish number one on the wine shelf, is once again setting strong impulses at the POS this year with the hot treat in red and white. Just in time for the start of the cold season, Freixenet Mederaño's two mulled wines are making a comeback, having already enjoyed disproportionate growth over the mulled wine segment last year. With the start of the mulled wine season, consumers can look forward to no less than two promotions at the POS: In addition to the free purchase of a high-quality Freixenet Mederaño mulled wine glass, there is also an in-store promotion in which a high-quality mulled wine stove will be raffled off in all participating stores.

Freixenet Mederaño mulled wines heat up the winter
© Henkell Freixenet
28.08.2021
Source:  Company news

Strong-selling pair on the mulled wine shelf accompanied by wintry in-store promotions
Unique product quality and delicious, spicy aroma - the red as well as the white mulled wine from Freixenet Mederaño fulfill all taste desires and bring the Christmas market feeling directly into your own four walls. With its high-quality design, the hot mulled wine in red and white is a real eye-catcher and inspires wonderful Mediterranean mulled wine enjoyment. The two mulled wines are thus indispensable, aromatic companions in the cold season. Mulled wine fans can also look forward to two special offers at the POS. Because in the action period there is with the purchase of a bottle Freixenet Mederaño mulled wine a suitable high-quality mulled wine glass free of charge in addition, which tempts to impulse purchases. In addition, shoppers in all participating stores can take part in the in-store prize draw for a mulled wine maker. To do so, they simply have to fill out the entry card and drop it into the prize draw box on the display. Attention-grabbing promotional posters provide additional stopping power at the point-of-sale.

For seasonal on-top sales, the spicy Freixenet Mederaño mulled wine range will be accompanied by attention-grabbing measures at the point of sale as well as on social media from mid-September - and will exude the typical Spanish attitude to life even during the cold season.

Both the white mulled wine and the red mulled wine from Freixenet Mederaño will be available from mid-September in 0.75-liter bottles for 3.99 euros (RRP) for a limited time.

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