Freixenet Solare – Taste the Sun – Mediterranean premium aperitif for sunny moments of enjoyment
News General news
With Freixenet Solare, Freixenet is launching a new aperitif highlight that brings the feeling of a Mediterranean summer evening right into your glass. The new addition impresses with 11% ABV, natural aromas of sun-ripened Spanish citrus fruits, and flavors of finely balanced botanicals such as rosemary and thyme. Even the iconic bottle, inspired by the Spanish sun, whets the appetite for Mediterranean moments of pleasure that feel like a little break. Freixenet Solare will be available from March 2026 in 0.70-liter bottles at a recommended retail price of €12.99.
A new product that tastes like summer
Aperitivo moments have long been part of the modern lifestyle – uncomplicated, sociable, and always with a touch of holiday flair. This is exactly where the new Freixenet Solare comes in: fresh, aromatic, and perfect for those who want to create little islands of pleasure in their everyday lives. Current surveys show that the new addition is perfectly in tune with the spirit of the times: 31% of consumers name aperitifs as their favorite summer drink, and an impressive 86% purchase intention underscores that Freixenet Solare has the potential to become the new favorite for stylish moments of enjoyment.
Freixenet Solare Spritz – the new signature drink for summer
This new product really comes into its own in the Freixenet Solare Spritz. To make this recipe, fill a glass generously with ice and decorate with a fresh slice of lemon. Then add three parts Freixenet Carta Medium Dry, two parts Freixenet Solare, and one part soda water. The result: a fresh spritz that conveys sunny serenity and is perfect for after-work drinks outdoors, dinner parties with friends, or little breaks on the weekend.
Mediterranean moments of pleasure – reinterpreted
Freixenet Solare is more than an aperitif: it is a new ritual for moments of pleasure in everyday life. The shimmering yellow bottle, the clear design, and the aromatic flavor profile reflect modern lifestyle trends – from aperitif nights to home bar inspirations. This makes the new product a versatile companion for anyone who loves Mediterranean joie de vivre and seeks out the special in the little things.
Freixenet Solare will be available from March 2026 in German grocery stores and in the Cheers to you online shop. The RRP for the 0.7l bottles is €12.99.
