Frühschoppen: A convivial morning tradition

Frühschoppen is a traditional social gathering that takes place in the morning, where drinks and often small snacks are enjoyed. This cultural tradition has a long history and is celebrated differently in different regions.

Beer for Frühschoppen
© Photo by Csar-Fotografie on Pixabay
23.02.2026
Source:  Text generated by AI

When and where does Frühschoppen take place?
A classic Frühschoppen typically takes place on Sunday mornings, usually between 10 a.m. and 12 p.m. The event is traditionally held in restaurants, beer gardens, or festival tents. Frühschoppen is firmly anchored in cultural life, especially in rural regions of Germany, Austria, and South Tyrol. After going to church, people meet to socialize before lunch.

The origin of the term “Schoppen”
Interestingly, the term “Schoppen” originally referred to wine and not beer, as is often assumed today. A “Schoppen” was a measure of wine that varied regionally between 0.4 and 0.5 liters. The term comes from Middle High German and was later also used for other beverages. In southern Germany and Austria, the “Schoppen” eventually became synonymous with a glass of beer or wine in the morning.

Frühschoppen in modern times
Frühschoppen still take place regularly today, although they have adapted to changing lifestyles. Especially at folk festivals, funfairs, and in rural areas, the morning pint is still a fixed part of the program. It is often accompanied by musical entertainment from brass bands or other local music groups, which contributes to the special atmosphere.

Popularity of Frühschoppen today
The popularity of Frühschoppen varies greatly depending on the region and demographic factors. In rural areas with a strong sense of tradition, Frühschoppen continues to enjoy great popularity. Older generations in particular appreciate this form of social gathering.
In urban areas, the classic Frühschoppen has lost its significance, but is being revived in a modified form as “brunch with alcoholic beverages.” Younger people are rediscovering the tradition, with the focus often less on alcohol consumption and more on the communal experience.
Restaurateurs have recognized the potential and offer special morning pint deals that combine traditional elements with modern concepts. In this way, a centuries-old tradition is being continued in a contemporary form and remains an important part of the social culture in German-speaking countries.