Gaensefurther launches new product range: naturally cloudy lemon and orange country lemonades
News General news
Gaensefurther is now launching two new beverage highlights: Gaensefurther naturally cloudy lemon and orange country lemonades. These two soft drinks are the perfect thirst quenchers, made from natural Gaensefurther mineral water, the finest fruit juice, and light carbonation. At the same time, Gaensefurther is taking another important step in its new brand identity and design relaunch. Following the mineral water, the entire range of soft drinks will be launched on the market with the new design. At the same time, the successful brand campaign will continue, with the new products being accompanied by eye-catching promotions in stores across the region.
Gaensefuther Landlimonade Naturtrübe Zitrone and Gaensefuther Landlimonade Naturtrübe Orange are characterized by the finest mineral water and selected juices that ensure a fruity taste. The country lemonades quench thirst with a little carbonation, but are not as fizzy as the usual classic lemonades. They are available in modern, high-quality 0.75-liter returnable glass bottles, which Gaensefurther has been successfully offering for its mineral water products in stores since last year.
The overall package has also won over people in Saxony-Anhalt, as Saskia Huneke, Head of Marketing at Gaensefurther, explains: "We are expanding our portfolio with the new Landlimonaden range of appealing new products. This is already evident from the many enthusiastic responses from the people surveyed as part of a study that included a blind tasting. We are confident that these delicious lemonades, with their high-quality, modern packaging and down-to-earth, fair positioning as ‘goods from the countryside’, will find many fans in the region."
The market launch of the new lemonades and the introduction of the new designs for the other soft drinks will be supported by the continuation of the successful Gaensefurther brand campaign. Saskia Huneke comments: “The next stage of our wide-reaching 360-degree campaign for Gaensefurther mineral water will start in April. Large-scale posters, advertising columns, radio spots, and digital media will be used for this. In addition, attractive promotions and eye-catching displays at the point of sale will put our new country lemonades in the spotlight from May onwards.”
