Ice blue and exclusive: Gatorade launches new Zero variety “Glacier Freeze” in Germany

With its fruity-fresh berry-citrus taste and electrifying blue color, the new variant not only brings a breath of fresh air to the range - it also marks a significant milestone for the European market. The “Glacier Freeze” Zero Sugar variety is already familiar from global markets, but the recipe has been specially adapted and redeveloped for Europe. Gatorade thus offers an optimized drinking experience for European athletes and fitness fans. Germany is the first European country in which the new variety will now be available in food retailers nationwide:

“We are proud that we will be taking on a pioneering role with the launch of the new Zero Sugar variety in Europe,” explains Max Kuska, Head of Brand at Drinks & More GmbH. “We will be able to accompany and implement the market launch in Germany exclusively for at least a year.”

The market launch of Gatorade Glacier Freeze is being accompanied by a comprehensive campaign that is attracting attention both in the media and directly at the point of sale. With the current four flavors - including “Blue Bolt”, “Lemon Flavor”, the Zero classic “Fruit Punch Flavor” and now “Glacier Freeze” - Gatorade underlines its claim to provide the best hydration for active lifestyles - before, during or after sports. With its combination of electrolytes and fluids, Gatorade Sports Drink helps to replenish what you lose when you sweat and support rehydration, while the carbohydrates it provides refuel working muscles with energy.