Not drinking? There’s a Guinness for that!
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The Guinness with everything except the alcohol. Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour of Guinness, just without the alcohol.
To create Guinness 0.0 the St James’s Gate brewers, start by brewing Guinness exactly as they always have, using the same natural ingredients; water, barley, hops, and yeast; before gently removing the alcohol through a cold filtration method. The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness.
The resulting product is a stout that is unmistakably Guinness, just without the alcohol, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.
The journey to launching Guinness 0.0 has drawn on Guinness’s proud 261-year history of innovation and brewing brilliance dating from 1759. A commitment to retaining the distinct character and taste of Guinness was central to the four-year process led by the technical and innovation teams at St. James’s Gate, the Home of Guinness.
