Haus Rabenhorst sets course for national and international future with new marketing organization

On October 1, 2025, Christoph Ripp will officially take over the position of Global Marketing Manager for the Rabenhorst brand. The experienced brand strategist has been Head of Marketing at Haus Rabenhorst since July 2023 and knows the company very well both from this role and from his previous position in 2016/17. Previously, he held management positions at Coca-Cola, Bahlsen, Ferrero, and most recently as Brand Division Manager at Roller.

At the same time, Kim Schönewolf is starting as Global Marketing Manager for the Rotbäckchen brand. She has 18 years of experience in marketing and sales at Kenvue (formerly Johnson & Johnson) and Klosterfrau. Her international expertise and know-how in the mass market and OTC sector will be used to strategically develop the traditional Rotbäckchen brand and provide new impetus for the future.

“With the realignment of our marketing organization, we are setting the course for the future – both nationally and internationally,” explains Marc Büker, Managing Director of Haus Rabenhorst. “Christoph Ripp and Kim Schönewolf not only bring extensive experience to the table, but also a deep understanding of our brand values. Together, we want to continue the success story of Rabenhorst and Rotbäckchen and tap into new growth potential.” Both marketing managers report directly to the management. With the new dual leadership, Haus Rabenhorst is sending a clear signal to the retail sector: the Rabenhorst and Rotbäckchen brands are excellently positioned – with a clear brand focus, strategic leadership, and the goal of consistently expanding their position at home and abroad.