Hofbräuhaus Traunstein Managing Director Josef Schumacher hands over to dual leadership
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After 30 successful years, Josef Schumacher is retiring from day-to-day business as Managing Director of Hofbräuhaus Traunstein on July 1. For more than three decades, he successfully shaped the brewery with passion and a high level of professionalism for gastronomy as well as innovative marketing.
As a pioneer of event gastronomy with the pub breweries and polarizing concepts such as the bathhouse in Felden on Lake Chiemsee, the medium-sized brewery caused a sensation throughout Germany and internationally, and the in-house marketing department he established still brings real market advantages for the brewery and its customers online and offline today. The absolute demand for quality runs through all business areas. Beer lovers even affectionately call Hofbräuhaus Traunstein and its beers their "Hofei".
New for over 400 years: If you stay true to yourself, you have to change
Today, Hofbräuhaus Traunstein is one of the most successful in the region's densely populated brewing landscape. Even in times of pandemic, many restaurateurs switched to the energetic brewery family in the heart of the Chiemgau region. The recent brand relaunch of the traditional brand has additionally strengthened the upward trend, which is above all clearly reflected in the beverage trade.
With a new organizational structure, Richard Hundhammer and Andi Hell now lead the entire sales department as a dual leadership from within the company. The combined knowledge of experienced employees is thus put to work for the brewery. Gastronomes, beverage retailers and festival organizers are supported with innovative ideas in order to further develop the Hofbräuhaus Traunstein with courage.
Richard Hundhammer has been a "Hofei original" for over three decades.
As Head of Export, he has successfully built up several sales territories, first and foremost Austria and Italy. He has supported Josef Schumacher for many years with his knowledge and experience as authorized signatory for sales.
Andi Hell has been part of the young, wild sales team for seven years and has developed a very good feel for customers and the brand during this time. His passion and competence for Bavarian (beer) culture, for pubs and clubs encourage him for this new challenge.
