New in the refrigerated section: hohes C expands its product line with functional fresh-squeezed juices

Functionality Meets Modern Lifestyles

With this new range, hohes C brings the concept of functional beverages to fruity fresh-squeezed juices in the refrigerated section. Depending on the variety, the new fresh-squeezed juices contain not only vitamin C and B vitamins but also other selected nutrients such as vitamin D, vitamin E, biotin, zinc, or electrolytes. In doing so, hohes C creates a diverse selection tailored to different life situations and personal preferences. The fresh-squeezed juices stand out not only for their recipes but also for their eye-catching names: “Sunshine Provider,” “Berry Beauty,” “Hangover Breakfast,” and “Good Morning Orange” (with and without pulp). This allows consumers to intuitively find the variety that best suits their personal needs.

“The most exciting innovations emerge when familiar categories are reimagined. Functional drinks are booming, while at the same time, fresh-squeezed juices enjoy a high level of trust among consumers. With our new chilled hohes C range, we bring it all together: the fruity taste and naturalness of fresh-squeezed juice with functional benefits. In this way, we create modern offerings for a wide variety of moments throughout the day and demonstrate the category’s potential. The result is an innovative range that combines enjoyment, functionality, and the needs of today’s consumers in a new way, bringing fresh momentum to the refrigerated aisle,” says Sören Bohnsack, International Senior Brand Manager for hohes C.

Eye-Catching Launch in Retail
The market launch is accompanied by a broad-based activation and communication campaign. In addition to eye-catching placements and tasting events at the point of sale, hohes C is leveraging social media, influencer collaborations, and billboard advertising to raise awareness of the new range and encourage consumers to give it a try.