Now new! Karlsberg UrPils 0.0: 100% flavor. 0% alcohol.

Strong brand. Strong category.
Non-alcoholic beers have been among the most dynamic growth drivers in the beer market for years and have long been an integral part of modern beer culture. Non-alcoholic products already account for a significant share of Karlsberg’s brand sales. With UrPils 0.0, Karlsberg is now consistently expanding this successful segment and creating additional choices for different consumption and everyday situations.

In doing so, the brand remains true to its clear stance: authentic beer taste, high quality, and a distinctive character—even when alcohol-free.

Full flavor. Conscious enjoyment.
With just 11 kcal per 100 ml and no sugar, Karlsberg UrPils 0.0 combines authentic Pilsner flavor with modern, mindful enjoyment. No matter the occasion: UrPils 0.0 offers the characteristic, crisp-fresh taste of a real Pilsner—with 0.0% alcohol.

“With UrPils 0.0, we are specifically expanding our non-alcoholic range to include a true 0.0% option with a distinct pilsner profile,” said Henning Baltes, Product Manager for Strategic Brands at Karlsberg Brewery. “Many consumers today are consciously seeking non-alcoholic alternatives, but don’t want to compromise on taste. That’s exactly why we developed UrPils 0.0: tart, authentic, and true to the original.”

Clear Recognition at the Point of Sale
Visually, UrPils 0.0 remains true to the strong brand identity of Karlsberg UrPils. The familiar design ensures high recognition, while the clearly highlighted 0.0 label allows for quick identification within the non-alcoholic range.

Karlsberg UrPils 0.0 is now available in the 0.5-liter NRW bottle, the 0.33-liter longneck bottle, the 0.33-liter stubby bottle, and—exclusively for the foodservice sector—in the 15-liter keg, offering an attractive expansion of the non-alcoholic beer selection.