Strong partnership: Krombacher Spezi to start in spring 2023
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Krombacher meets Spezi! The two well-known brands are now working together intensively. Because from spring 2023, Krombacher Brauerei is expanding its strong non-alcoholic brand portfolio with the new cola-orange mix "Krombacher Spezi" - and entering into a long-term partnership with Augsburg-based Brauhaus Riegele as licensor of the "Spezi" brand rights.
"We are very excited about the new partnership between the two extremely popular brands Krombacher and Spezi. As a cola-orange mixed drink, our new Krombacher Spezi is an ideal addition to our range as well as another important step on our way to further strengthening our non-alcoholic portfolio," says Uwe Riehs, managing director of marketing at Krombacher Brauerei. Krombacher Spezi will be based on the well-known Spezi Original recipe, refined with a fruity-fresh note, and is thus a mixed drink for the whole family, naturally alcohol-free.
The special connection between the two brand icons will also be reflected in the modern, lively design appearance of Krombacher Spezi. For the launch, attention-grabbing activations and a contemporary target-group-oriented approach, especially in the digital environment, are planned in Krombacher's core sales regions from spring 2023. Krombacher Spezi will be available both in stores and in restaurants.
