"We are very excited about the new partnership between the two extremely popular brands Krombacher and Spezi. As a cola-orange mixed drink, our new Krombacher Spezi is an ideal addition to our range as well as another important step on our way to further strengthening our non-alcoholic portfolio," says Uwe Riehs, managing director of marketing at Krombacher Brauerei. Krombacher Spezi will be based on the well-known Spezi Original recipe, refined with a fruity-fresh note, and is thus a mixed drink for the whole family, naturally alcohol-free.
The special connection between the two brand icons will also be reflected in the modern, lively design appearance of Krombacher Spezi. For the launch, attention-grabbing activations and a contemporary target-group-oriented approach, especially in the digital environment, are planned in Krombacher's core sales regions from spring 2023. Krombacher Spezi will be available both in stores and in restaurants.