Limited Edition Kuemmerling herbal liqueur with cherry flavor available from April 2022

There's never been anything like it! After 100 years of success, Kuemmerling is launching a limited edition for the first time. The new variety Kuemmerling Kräuterlikör + Kirschgeschmack captivates with its fruity-tart taste and is only available for a short time. "The success of Kuemmerling Peppermint has shown us that the target group is open to new flavors. With Kuemmerling Kräuterlikör + Kirschgeschmack, the cult semi-bitter is presented for the first time with a fruity-tart note. The limited availability awakens desire and activates impulse buying," explains Jan Rock, Global Head of Corporate Communications at Henkell Freixenet.

Kuemmerling Kräuterlikör + Kirschgeschmack combines the high-quality herbs of the original, such as licorice, cinnamon bark, clove, wormwood and mint, with natural cherry flavor and other natural aromas and has great trend potential. The new flavor is particularly effective as an ice-cold shot.

Visually, too, the red newcomer attracts attention on the shelf. The design of the 0.02-liter bottle is based on the herbal classic and line extender Kuemmerling Peppermint and catches the eye immediately. The red lid as well as the red label with cherry motifs illustrate the new flavor.

Kuemmerling Kräuterlikör + Kirschgeschmack with 21 percent alcohol is available in a single-variety 48-chep display as well as in a mixed display with 30 cubes of Kuemmerling Kräuterlikör and 18 cubes of Kuemmerling Kräuterlikör + Kirschgeschmack. The RRP per 25-cube promotional display is €12.99. The launch of the limited edition is supported by a wide-reaching social media communication as well as influencer and media cooperations.