Brown-Forman Deutschland launches new collector's item: Woodford Reserve Master's Collection 2020

Edition No. 16 of the traditional Master's Collection is aged in barrels from 2003, among other things. This year Chris Morris was appointed Master Distiller of Woodford Reserve Distillery and founded the annual Master's Collection.

Elizabeth McCall, who together with Chris Morris selected the very rare casks for this year's edition, explains what makes this Bourbon so special: "Due to the many heat cycles during the year in our heated warehouses, the whiskey yield per cask is extremely low. This makes a long aged product at Woodford Reserve not only a rarity, but also a demanding performance for a distiller".

This year, collectors and lovers of the Master's Collection can look forward to even more in addition to the exquisite taste experience. The 16th edition is presented for the first time in a new bottle design that is more closely based on the look of the classic Woodford Reserve bottle. A massive bottle base that lifts the bottle as if it were on a pedestal, clear lines, a long slim neck with a black cuff and subtle golden lettering give the bottle a timeless and modern look at the same time and underline the exclusive character of this top-class Bourbon.

The Woodford Reserve Master's Collection Very Fine Rare Bourbon will be available nationwide in the 700 ml bottle from February 2021 at selected retailers at a price of 119.99 euros (recommended retail price, 45.2% vol.).

Each Master's Collection enriches the Woodford Reserve product portfolio for a limited period. The starting point of the editions is the classic Woodford Reserve Bourbon, which is based on the so-called "5 Sources of Flavor", the columns cereals, water, fermentation, distillation and maturation. The Master Distiller pays special attention to them. Only the best ingredients from the region with the knowledge handed down for generations make the special Woodford Reserve Kentucky Bourbon Whiskey.