Lübzer Alkoholfrei and Naturradler range is now available as 0.0%

From now on completely alcohol-free: from February 2022, Lübzer will refresh with a wide 0.0% range. In future, Mecklenburg-Vorpommern's most popular beer brand will provide even more variety with the new Lübzer 0.0% and Lübzer 0.0% Naturradler range. The rhubarb variety was only introduced last year and immediately made it into the top three innovations in beer mixes throughout Germany and is now also available as 0.0%.

Lübzer Alkoholfrei and Naturradler range is now available as 0.0%.
© Carlsberg Deutschland GmbH
22.02.2022
Source:  Company news

Alcohol-free is the trend, and the good news for beer connoisseurs and friends of a special refreshment is: with the conversion of the previous range to 0.0%, Lübzer, as Mecklenburg-Vorpommern's most popular beer brand, is bringing natural refreshment and new fruity moments of enjoyment to the drinks shelves of the trade - and all without alcohol.

Lübzer guarantees the taste of the finely tart Lübzer 0.0% with its harmonious balance of hop and malt notes with a pleasant bitterness. In the Naturradler varieties, the beer is combined with 50% sparkling lemonade with a high fruit content. Completely alcohol-free, the new varieties are perfect refreshment drinks for any occasion.

While both Lübzer Naturradler Lemon and Naturradler Grapefruit were already available as non-alcoholic varieties, Lübzer 0.0% Naturradler Rhubarb is completely new in the segment of non-alcoholic beer mix drinks.

To promote sales of the new product, a high-reach campaign with out-of-home, digital and social media communication will take place throughout eastern Germany from April/May to September 2022, targeting around 215 million contacts. In addition, crate displays, crate clips and floor stickers will draw attention to the new alcohol-free 0.0% varieties at the POS.

In spring there will be a large sampling event where the new product will be available as a free addition to the Lübzer crate. At further sampling events on the Baltic coast of Mecklenburg-Vorpommern, visitors will receive a free bottle at holiday homes, bicycle and surf stations, among other places.

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