Mangaroca Batida Launches New RTD Product and On-Pack Promotion

Mangaroca Batida Passion Kiss RTD will debut in May 2026 with a new, eye-catching design. The relaunch builds on the modern aesthetic of the Mangaroca Batida range and ensures high shelf recognition with vibrant turquoise, an iconic black label, and clean design elements. The brand’s signature promise, “The Kiss of the Coconut,” is visually reinforced in the new design: The distinctive coconut iconography runs consistently across all packaging, bringing the tropical flavor profile to life at first glance. The new look not only strengthens the brand’s visual presence at the POS but also has a positive impact on the overall image of the entire range.

On-Pack Promotion with a Glass: Added Value and a Purchase Incentive at the POS

In conjunction with the RTD relaunch, Mangaroca Batida is launching an attractive on-pack promotion featuring a high-quality piña colada glass. The promotion will be available in stores starting in May 2026—while supplies last—and builds on the successful glass promotion from previous years.

With every promotional 0.7-liter bottle of Mangaroca Batida de Côco, shoppers receive an original Piña Colada glass as a free gift. In this way, the brand combines premium presentation with immediate practical value. The well-known signature recipe for the Batida Piña Colada—50 percent Mangaroca Batida de Côco and 50 percent pineapple juice over ice—is explained as usual on the back of the bottle and can be experienced firsthand with the matching glass.

The goal of this initiative is to offer retailers additional visible value:

• strong purchasing incentive through a high-quality gift
• Increased rotation and sales
• Summer-themed secondary placement and POS display opportunities

Perfect for the 2026 summer season

“With the relaunch of Mangaroca Batida Passion Kiss RTD and the on-pack promotion featuring a high-quality piña colada glass, we are creating two strong, targeted impulses at the POS for the 2026 summer season. A modern, eye-catching brand presentation combined with clear consumer value not only strengthens our brand’s recognition but also creates additional purchasing incentives for retailers,” says Vanessa Lehmann, Head of Communications at Henkell Freixenet.

Both products will be available in German stores starting in May 2026.

Mangaroca Batida Passion Kiss RTD in a 0.25-liter can is available for €2.79 (MSRP). The promotional Mangaroca Batida de Côco in a 0.7-liter bottle with an on-pack glass is available for €10.99 (MSRP).