Mangaroca Batida launches attention-grabbing POS promotion - XXL swimming cockatoo provides tropical sales boost!
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Mangaroca Batida is a real sales driver and has increased its market share in the coconut liqueur segment by 16 percentage points in recent years. To kick off the summer season, the brand is providing additional buying impetus at the POS with an attractive in-store prize draw. Starting in May, consumers can win one of three XXL swimming cockatoos with Mangaroca Batida branding in participating stores.
From May 2021, the cult coconut liqueur Mangaroca Batida will be generating summery impulses at the POS with an attractive competition. The XXL swimming cockatoo measuring 115 x 145 x 95 cm with Mangaroca Batida branding whets the appetite for the warm season and is the perfect accessory for enjoying the sunny moments with an iced coconut drink - whether in the garden at home, on the balcony or at the lake. A special highlight is the integrated cocktail glass holder in the floating ring. So the Mangaroca Batida cocktail or the iced can of Mangaroca Batida Pineapple is always ready to hand, even on the water.
Attractive profit for animal good sales
"Mangaroca Batida stands for tropical enjoyment and Brazilian lifestyle. The coconut liqueur is a perfect match for summer - just like the XXL swimming cockatoo," says Jan Rock, Global Head of Corporate Communications at Henkell Freixenet. "With the secondary placement, we increase impulse purchases. Because the so-called floaters are totally in." The simple sweepstakes mechanics also promise lively participation: consumers simply have to answer a sweepstakes question correctly, fill out the entry card in the store, drop it in the raffle box attached to the display and, with a little luck, be among the winners.
The attention-grabbing promotional set-up with a branded decorative cockatoo will start in May in participating stores - while stocks last. The RRP of the 0.7-liter bottle of Mangaroca Batida is EUR 9.49.
