Summer feelings with Mangaroca Batida Piña Colada Kiss - New limited edition of Mangaroca Batida available from March 2024
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Coconut kisses pineapple: After the success of Mangaroca Batida Mango Kiss, the new trend edition is now following: Mangaroca Batida Piña Colada Kiss will be available in stores for a short time from March and impresses with its exotic, fruity pineapple and coconut flavour. The RRP per 0.7-litre bottle with 16% alcohol is 10.99 euros.
Mangaroca Batida is also bringing tropical flair to the spirits shelf this summer: the limited edition Mangaroca Batida Piña Colada Kiss combines exotic coconut notes with the fruity taste of pineapple - a flavour that, according to consumer surveys, is favoured by coconut liqueur users over all other flavours. The tropical-sweet mix offers liqueur and cocktail fans a variety of drinking pleasures - whether as Piña Colada Kiss on the Rocks on ice or as Frozen Piña Colada Kiss mixed with fresh pineapple.
"With our new limited edition, we want to build on the success of Mangaroca Batida Mango Kiss and boost sales this summer too," says Torben Jansen, Head of Marketing at Henkell Freixenet Germany. "The limited availability and appealing design will create desire and encourage impulse purchases." The launch of the new limited edition will be supported by high-reach social media activation and PR communication.
The promotional product will be available from March 2024 in both a 40-pack display and a 6-pack carton - while stocks last. The RRP for a 0.7-litre bottle of Mangaroca Batida Piña Colada Kiss with 16% alcohol is €10.99.
