Marc Mirgel appointed new Commercial Director at Pernod Ricard Germany
News General news
Effective September 15, 2025, Marc Mirgel will become the new Commercial Director at Pernod Ricard Germany, responsible for the spirits manufacturer's sales and trade marketing team. In his role, he will report to Julien Hemard, Managing Director of Pernod Ricard Northern Europe Entity, as a member of the German management team.
Mirgel has more than 20 years of experience in the spirits industry, which he gained in various management positions at Diageo. Among other things, he served as Commercial Director Germany Off Trade, where he had overall responsibility for German food retail (LEH, C&C, convenience), key account management, and organizational development.
In previous positions at Diageo, he was Vice President Americas South, where he was responsible for the duty-free business, and Head of Reserve Portfolio Central Europe, where he was responsible for integrating the Reserve Brands into the main organization. He also served as Country Manager for Diageo Suisse SA in Lausanne from 2016 to 2020.
After his time at Diageo, he led the expansion of Barebells Functional Foods GmbH in Germany as Managing Director and is currently Commercial Director at Luigi Lavazza Germany.
Marc Mirgel: “I am very much looking forward to returning to the industry – especially because I will be joining a great team at Pernod Ricard, with whom I would like to tackle the current market challenges and provide new impetus.”
Julien Hemard: “We are delighted to welcome Marc to our team, an accomplished leader with in-depth FMCG and spirits expertise. His profound knowledge of the German market and his international experience will play a decisive role in the successful further development of our sales strategies.”
