New! MiXery Cola Orange as a lemonade or beer mix: two new varieties - more choice, more taste, more MiXery!

Just in time for summer 2025, MiXery, the market leader in the beer mix segment, is expanding its portfolio with two innovative products that set new standards on the shelf: MiXery Cola Orange - the caffeinated lemonade - and MiXery Cola Beer Orange- the sparkling beer mix with 3.1% alcohol. Both varieties deliver full flavor and set new accents on the shelf.

Mixery meets consumer demand for cola/orange flavor
For many consumers, refreshing cola/orange lemonades have long been part of everyday life. Their wish: to be able to enjoy their favorite MiXery brand in a non-alcoholic version. This is now possible - with two products perfectly tailored to the target group:

• MiXery Cola-Orange: the new, caffeinated orange soda with cola. Alcohol-free, refreshing and perfect for any time of day.
• MiXery Cola Beer Orange: The fruity beer mix with tangy cola orange lemonade with 3.1% alcohol for that special moment of pleasure.

With MiXery Iced Blue, the brand has already established the product with the highest weekly sales on the beer mix shelf. The two new products are the next step in direct response to consumer demand for cola orange flavor, as the results of market research speak for themselves:

MiXery stands for innovation, trend awareness and strong rotation like no other brand. With MiXery Iced Blue, the brand has already established the product with the highest weekly sales on the beer mix shelf. The next step with the two new products is a direct response to consumer demand for cola orange flavor, as the results of market research speak for themselves:

• 94.3% of regular MiXery users also regularly drink cola orange lemonades
• 94.6% show a high willingness to try MiXery Cola Beer Orange and 88.7% for the new non-alcoholic MiXery Cola Orange

"With the MiXery Cola-Orange lemonade and the MiXery Cola-Bier Orange beer mix, we are precisely meeting the wishes of our target group. Summer 2025 is therefore all about MiXery - for more variety, more refreshment and even more sales on the beer mix and lemonade shelves," explains Henning Baltes, Product Manager Strategic Brands.

Both products are now available in 0.5 l returnable bottles and 0.5 l cans.