Despite the raw materials and energy crisis, the Mohren Brewery can look back on a successful 2022: in December, the family-owned company brewed its 1000th brew for the first time in its almost 260-year history. New products such as "Helles", "Weizen" and the introduction of the cult beer "Spezial" in the 0.33 litre light bottle, along with optimised production and purchasing processes, ensured a record year with more than 190,000 hectolitres of beer. Vorarlberg's market leader is aiming for further growth in 2023.
"Our one thousandth brew is a milestone and confirmation of our recipe for success as the Vorarlberg beer. For this we are grateful to our team and all beer lovers in the country," Mohrenbrauerei managing director Thomas Pachole is pleased about the record year. The traditional company from Dornbirn was able to expand its market leadership in a difficult year throughout the industry with a shortage of raw materials, enormous price increases and interrupted supply chains. With a 53 per cent market share, the Mohren Brewery remains the clear number one on the Vorarlberg beer market.
Efficiency and growth
Over 190,000 hectolitres of beer were produced in the Mohren Brewery brewhouse in 2022. Efficiency improvements at all levels - from the state-of-the-art bottling plant with 16 percent energy savings to optimised storage logistics - ensured the new record. For Pachole, the record quantity is a ray of hope in view of high energy prices and expensive raw materials: "Thanks to constant improvements, strong team spirit and the trust of our customers, we are on a good path through the crisis." There was also growth in personnel: the number of employees rose by almost 10 per cent from 150 to 163. Further growth is planned for the coming anniversary year. "We will continue on our course next year and will further optimise our processes and explore electricity saving and waste heat potentials," says Managing Director Heinz Huber, explaining the sustainable strategy.
Successful new products
New products such as the "Helle" presented in autumn 2021 and the "Weizen" available since April 2022 were number one in their respective market segments in their very first year. "Every new product is a venture, every sales launch an exciting experience. We are all the more pleased when our creations inspire," reports Pachole. This also applies to Vorarlberg's most popular beer variety. The introduction of the 0.33-litre light bottle for "Spezial" has led to further gains. Every third beer drunk in Vorarlberg is a "Spezial". In the coming year, the range of containers will be standardised. More light bottles and fewer special formats should further increase efficiency.