Easy Drink from Vorarlberg: Mo's with a new variety, “Cherry Baby!”
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Fruity, tart, refreshing, and simply different: the new Easy Drink “Cherry Baby!” from Mo's enriches the beverage world with the taste of sour cherry. In 2025, the young brand celebrated its premiere with the mild lager “Hell Yeah!” and the motto “Straight outta Vorarlberg.” Now Mo's is following up and is right on trend. Double lightness is promised by 2.9 percent alcohol by volume and the 0.33-liter lightweight glass bottle.
Straight outta Vorarlberg, no frills and with a surprising taste: Mo's is shaking things up again. “Cherry Baby!” is the latest creation from the young brand. The easy drink combines superfood and casual enjoyment. “‘Cherry Baby!’ is for everyone who wants something new and doesn't want to choose between sweet, bitter, or heavy,” says Andreas Linder, sales manager at Mo's.
Easy Drink and the brand deliberately reject conventional categories. “Mo's should be fun. Taste and feeling – that's what it's all about. Whether from a glass, a bottle, with or without a straw: ‘Cherry Baby’ brings fruitiness to life and stays in your memory,” Linder sums it up.
“Tangy Taste” in an eight-pack
The unique “Tangy Taste” also won over first-time tasters. “Tastes like sunshine, summer, sweet – and very slightly beery,” says Jezabel. “Sweet, cherry-like, surprising. My palate was briefly confused, but not sour,” says Noah. “Sweet with a beer-like aftertaste, ideal served ice-cold on a sunny spring or summer day,” is Elisa's conclusion. Santina's impression: “Very refreshing and fruity. The perfect summer drink.”
With an alcohol content of just 2.9 percent by volume, “Cherry Baby!” in its feather-light 0.33-liter bottle is the perfect choice for spontaneous experiences – and of course just as suitable for parties and long nights. Conveniently packaged in a practical eight-pack, the new product is now available in the Mohrenbrauerei store in Dornbirn and in grocery stores in Vorarlberg.
Re:Mo's: Cooperation with carla Dornbirn
Fashionable streetwear with regional flair rounds off the young brand – authentic and independent. Mo's caps, T-shirts, and vintage denim jackets are available from the carla store in Dornbirn. Patches with Mo's motifs give second-hand fashion a new lease of life and turn it into a statement: Re:Mo's instead of fast fashion. The proceeds will go to support Caritas in Vorarlberg. “Streetwear for a good cause. It looks great and is well received,” says Andreas Linder, delighted with the campaign.
