Naturally refreshed into summer with Lübzer Naturradler varieties

Tangy lemonade with a high fruit content combined with fine-tart Lübzer beer - that is the recipe for success of the Lübzer Naturradler varieties Rhubarb, Grapefruit and Lemon. With its diverse range, Lübzer is meeting customer demand in a booming category, as Naturradler continues to experience strong growth. Lübzer Naturradler Grapefruit is the market leader in the beer mix segment in eastern Germany, and Lübzer Naturradler Zitrone has also recently increased its market share significantly. With the new product Lübzer Naturradler Rhubarb, which was launched in February 2021, Lübzer is adding a refreshing variety with 50% rhubarb lemonade and a unique taste to its range.

Under the slogan "Life is calling," Lübzer is putting its Naturradler at the center of its communications from May to September 2021 with an out-of-home, digital and social media campaign. At the POS, toppers, crate plugs, and wobblers ensure a conspicuous presence and draw attention to the encore promotion: while stocks last: a 0.33-liter bottle of Naturradler Rhabarber is free with a crate of Lübzer until week 20. In addition, there will be, along the coast in Mecklenburg-Vorpommern, a product sampling in vacation homes, on campsites and in leisure facilities such as bicycle and boat rentals.

Lübzer Naturradler Rhubarb is available as a 0.5l bottle (also as 20 x 0.5l) and as a 0.5l can (also as 24 x 0.5l). Lübzer Naturradler Lemon and Lübzer Naturradler Grapefruit are available as 0.33l bottle (also as 6 x 0.33l and 4 x 6 x 0.33l) and 0.5l bottle (also as 20 x 0.5l) as well as 0.5l can (also as 24 x 0.5l). Also available to retailers: the Naturradler can mix display with 10 x 24 0.5l cans (4x grapefruit / 3x lemon / 3x rhubarb).