Neumarkter Lammsbräu: Revenue to Exceed €30 Million Again in 2025

Organic pioneer Neumarkter Lammsbräu generated revenue of €30.3 million in 2025 (2024: €31.7 million). This marks the fifth consecutive year that the family-owned company from the Upper Palatinate has surpassed the €30 million mark in a challenging market environment. The company first achieved this in 2020 with the onset of the organic boom during the COVID-19 pandemic. On the sales side, Lammsbräu solidified its position among the top German producers of non-alcoholic beers and in the organic lemonade market, with largely unchanged output of non-alcoholic beverages (2025: 155,255 hl; 2024: 157,134 hl). Particularly encouraging was the very successful launch of the new now Bio Sprizzz product range. However, even in the Upper Palatinate, the company could not escape the sharply declining momentum in the market for alcoholic beers, recording sales of 64,233 hl (2024: 73,251 hl). In total, Neumarkter Lammsbräu sold 219,458 hl of organic beverages in 2025 (2024: 230,384 hl).

Johannes Ehrnsperger, owner and managing director of Neumarkter Lammsbräu: “The past year has left its mark on all breweries, organic or otherwise. The industry figures speak for themselves. You don’t have to look far for the reasons: Annual per-capita beer consumption in Germany has dropped from around 136 liters to around 88 liters over the past thirty years. In other words: People’s consumption habits have changed significantly and permanently. Anyone who wants to remain successful in the future must adapt to the new conditions with analytical thinking and creative ideas. For us at Lammsbräu, the consequences are clear, in any case.”

“First: We are further expanding our extensive expertise in non-alcoholic beverages. This is a genuine USP that also benefits retailers massively. Anyone stocking non-alcoholic beers from Lammsbräu has something for every taste. When we started brewing organic non-alcoholic beer around 30 years ago and building a very broad range of non-alcoholic beers—unique in Germany—we were often laughed at, especially in Bavaria. Not anymore. Because we were clearly right: Today, non-alcoholic beers account for over 60 percent of our sales, and as a relatively small family brewery, we are not only trendsetters but also among the absolute top tier of German producers of non-alcoholic beers.”

“Second: We remain steadfastly true to our core values. Successfully combining top quality, traditional craftsmanship, and environmentally friendly, climate-protective business practices—that is Neumarkter Lammsbräu. For example, even in challenging times, we are committed to paying our organic farmers absolutely fair wages, and we are the first company ever to compensate them for the public services they provide with one percent of our annual revenue. Another example is the upcoming construction of our new brewhouse. This investment, in the mid-single-digit millions, will give our master brewers even more possibilities in the future, and it will also allow us to make a quantum leap in terms of resource conservation and climate protection. According to current plans, the new brewhouse will require at least 30 to 40 percent less thermal energy.”

“Third: Consistently staying true to one’s core values does not, however, mean that one should not be open to new ideas in communication. It must be acknowledged that the clichéd beer garden idyll and the festival tent romance of the brewing industry are clearly resonating less and less with people. It’s time for a breath of fresh air, new visual worlds, and unconventional narratives. That’s why we launched an innovative 360-degree campaign last year under the slogan “Ein Bio Bitte.” In a humorous way, we highlighted the qualities of organic beer—which go far beyond the German Purity Law—in terms of ingredients and sustainability. Central to the campaign was “Lämmi,” our brand ambassador inspired by our traditional logo, with whom we broke new ground. This approach was particularly well-received in our key regions of Berlin, Bavaria, and Baden-Württemberg. This is also confirmed by the figures from a study conducted in collaboration with the outdoor advertising specialists Weischer.Media GmbH & Co. KG. A follow-up will be launched this year with a major POS campaign that focuses even more strongly on non-alcoholic beverages.”

“Fourth: Lasting market success and effective campaigns are only possible if you know and understand people, their needs, and their behavior. We therefore expanded our market research last year and are currently deepening it with a detailed qualitative in-depth study. This focuses on the perception of our brand as well as the optimal design of future moments of benefit for our customers. The data flows directly into our product and marketing planning. It will be interesting to see the results.”