New limited edition: Licor 43 Caramel Cookie
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Since September, the world's best-selling Spanish liqueur, Licor 43, has been delighting consumers with a new limited edition: Licor 43 Caramel Cookie. This creamy new addition combines the unique flavor profile of Licor 43 Original with the taste of caramelized cookies and will be providing aromatic inspiration at the point of sale this fall. The limited edition is available at a recommended retail price of €15.99.
The cream liqueur category is growing, driven in particular by innovative varieties that reinterpret classic desserts. “With the new limited edition from the highly sought-after cream liqueur range, we are specifically creating new buying impulses for the year-end business,” says Vanessa Lehmann, Head of Communications at Henkell Freixenet. “Licor 43 Caramel Cookie impresses with its harmonious combination of the original flavor and a subtle caramel cookie note. The modern design underscores the premium character of the brand and promotes the intuitive flavor association between the original and the cookie aromas.”
Creamy new liqueur with a trendy flavor
The new flavor combines spicy notes of caramelized cookies with the delicate vanilla and citrus aromas of Licor 43 Original. The limited edition was inspired by the taste of classic speculoos cookies. The Spanish liqueur thus builds on the success of its existing cream liqueurs and expands its portfolio – alongside Crème Brûlée and Chocolate – with another well-known sweet treat, once again demonstrating its keen sense of trends. With an alcohol content of 16% vol., Licor 43 Caramel Cookie is suitable for a variety of enjoyment and unfolds its full aroma especially when served ice-cold on the rocks. The new limited edition also adds aromatic accents to desserts or as an ingredient in creative drinks.
Licor 43 Caramel Cookie will be available in 0.7-liter bottles from September at an RRP of €15.99 – only while stocks last.
