New Year - New Look: Pepsi MAX becomes Pepsi Zero Sugar

  • 30 years of maximum taste and zero sugar
  • Rebranding raises profile of cult brand and pays tribute to changing consumer preferences
  • Managing Director Nielsen: "We continue to develop our brands"
Pepsi MAX becomes Pepsi Zero Sugar
© Pepsico Deutschland GmbH
Source:  Company news

New look, new name and maximum taste: Pepsi MAX becomes Pepsi Zero Sugar. Just in time for its 30th birthday, there is a makeover for the cult brand. Its profile is being sharpened, the recipe remains - and that means sugar-free, of course. The new name and the adapted design underline this since 1 January this year. With the renaming, PepsiCo has the changing preferences of consumers in mind and makes Zero Sugar an eye-catcher in retail - for the perfect choice with maximum taste.

Pepsi Zero Sugar was first launched in Europe in 1993 as Pepsi MAX. MAX referred to maximum taste - completely without sugar. The new name raises the profile of cola as a sugar-free soft drink, pays for an even better understanding of the product and therefore makes it easier for customers to choose Pepsi Zero Sugar at the shelf in retail or in the catering trade.

"We move with the times. We are consistently developing our brands. Sugar-free beverages are playing an increasingly important role for consumers. With Pepsi Zero Sugar, we have the perfect product for this - and we want to make this even clearer in the name and design," says Torben Nielsen, Managing Director of PepsiCo Germany, Austria and Switzerland.

The product with the new name, new design and Zero Sugar has been available in all standard formats in German retail since the beginning of the year.

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