POTT revives the year-end business with a free gift

Bourbon vanilla sugar in on-pack promotion

POTT revives the year-end business with a free gift - Bourbon vanilla sugar in on-pack promotion
© Henkell Freixenet
Source:  Company news

Once again this year, POTT fans can look forward to a great on-pack promotion: when buying a promotional bottle of POTT Rum 40% or POTT Rum 54%, consumers will receive a pack of Dr. Oetker NATÜRLich bourbon vanilla sugar for free. The promotion starts in November 2021 and is available in limited edition - only while stocks last. The RRP per 0.7-liter bottle is 9.99 euros for POTT 40% and 11.99 euros for POTT 54%.

With the promotion POTT rum proves again its various application type. POTT rum tastes not only as classical rum purely or in the cocktail, but harmonizes also perfectly with Feuerzangenbowle, Rumtopf or in baking goods. With Dr. Oetker NATÜRLich Bourbon Vanilla Sugar from Dr. Oetker, many recipes can be created that go perfectly with POTT Rum but also with the recently introduced Line Extender POTT Eierlikör. For initial recipe inspiration, the free gift also includes a small recipe booklet with ideas for every occasion. The promotion stimulates year-end business and provides additional buying impetus. For years now, the popular brown rum has been delighting consumers and generating a great deal of enthusiasm for the on-packs, which always reinterpret traditional occasions of use. POTT Rum is growing disproportionately to the market and sparks wintry pleasure experiences, especially during the cold season. Just in time for the baking season, POTT is heating things up again with its on-pack promotion and getting sales figures glowing.

With the attention-grabbing on-pack promotion, the well-known POTT Rum 40% and POTT Rum 54% will be providing additional impetus at the POS from November onwards - while stocks last.

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