The Italian sun in a bottle: Ramazzotti launches Limoncello!

It is the trend drink of the summer: the taste of Ramazzotti Limoncello, which is reminiscent of holidays in Italy, fits perfectly with the idea of sunshine and relaxing hours on the terrace. The Italian coast seems close enough to touch when the sunny yellow colour of the limoncello meets the ice cubes in the glass. Ramazzotti Limoncello is a fruit liqueur made exclusively from Italian lemons from the region of Sicily. The result is a balanced liqueur that combines lemony-sour notes with a slight sweetness and impresses with the natural flavours of the Italian citrus fruit. With an alcohol content of 29 per cent, Ramazzotti Limoncello is perfect for pure enjoyment as a digestif and also mixed as the trendy Limoncello Spritz.

The growing popularity of Limoncello is also reflected in the figures: With strong and continuous growth of 56 per cent per year over the last two years, the Italian lemon liqueur has become the absolute trend category.

Lemon. To your taste.
Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: "Ramazzotti Limoncello is the perfect, summery and tangy addition to our versatile Ramazzotti portfolio. The fruity, lemony flavour is in line with the trend of Italian aperitivo culture and offers consumers the Italian dolce vita in a glass." The launch of Ramazzotti Limoncello will be accompanied by a large-scale out-of-home and social media campaign. In addition, various promotional measures will create awareness at the point of sale.

The lemon liqueur is a tribute to the Italian way of life and offers an incomparable taste experience that can be enjoyed on its own or in summery aperitif creations.