Stay Vodka - Sustainability meets style: Sierra Madre launches new own brand

Sierra Madre is setting new standards in the spirits market: with its new own brand Stay Vodka, the premium spirits distributor is presenting an affordable vodka alternative that perfectly combines sustainability, design and taste. Stay Vodka is aimed at a young, quality-conscious target group that sees sustainability not just as a trend, but as a lifestyle. The brand offers a premium claim for price-conscious consumers and thus hits the nerve of the times - especially in urban night-time gastronomy. "With Stay Vodka, we are responding to the growing demand for sustainable products in the spirits sector without compromising on taste or design. Our aim was to create a product that is both sustainable and aesthetically pleasing, as well as convincing in terms of price and taste," says Timo Fischer, Managing Director of Sierra Madre.

Sustainability meets style
The 100% recycled glass bottle, a label made from recycled paper and a compostable natural cork stopper make Stay Vodka a real pioneer in the industry. The new Stay Vodka is largely produced in Germany, which guarantees short transportation routes and high environmental standards. Only the bottle is produced in Spain. The minimalist, stylish design with a brown label and dynamic logo ensures that Stay Vodka is also a real eye-catcher behind any bar. Particularly practical: after the last drink, the bottle can be reused as a decorative accessory - a statement for sustainable design.

Taste that lasts
Stay Vodka impresses with its pure aroma and mild, pleasant mouthfeel - ideal for shots or as a base for high-quality drinks. Thanks to careful production, the vodka offers high quality at a fair price of just 15.99 euros. With Stay Vodka, Sierra Madre is expanding its vodka range and underlining the relevance of this category: over 100 million bottles of vodka are sold in Germany every year - more than in any other spirits category.