With this attention-grabbing trade activity, SIERRA Tequila continues the success story from last year, which the tequila flagship was able to conclude with a sales increase of +8% despite the challenging market environment.
The bottle's design, thanks to the female and male skull on the label, bridges the gap to Mexico's cultural heritage, which has always inspired and permeated SIERRA Tequila. Thus, the colorful labels are decorated with elements such as the guitars alluding to mariachi music or the "Papel Picado" garlands famous beyond the borders of Mexico. Also embedded as an illustration is the legendary SIERRA Tequila Shot ritual with salt and lemon as well as cinnamon and orange, because no wild fiesta should be without it! The design is rounded off by noble ornaments that provide a high-quality feel and a 3D look.
The "Party Edition" will be made available to food retailers in Germany from July 01, 2021 as carton goods and on displays of 30 with an RRP of 13.99 euros.