SIERRA Tequila provides for Mexican party mood with colorful 'Party Edition' from 01 July 2021 in the retail trade

With the launch of a "Party Edition", tequila market leader SIERRA Tequila presents the perfect accessory for the next Mexican fiesta. From 01 July 2021, the limited designs for SIERRA Tequila Silver (0.7l) and SIERRA Tequila Reposado (0.7l) will flow into the trade and replace the standard product delivered until 30 September 2021.

Limited designs for SIERRA Tequila Silver (0.7l) and SIERRA Tequila Reposado (0.7l)
© Borco-Marken-Import Matthiesen GmbH & Co. KG
Source:  Company news

With this attention-grabbing trade activity, SIERRA Tequila continues the success story from last year, which the tequila flagship was able to conclude with a sales increase of +8% despite the challenging market environment.

The bottle's design, thanks to the female and male skull on the label, bridges the gap to Mexico's cultural heritage, which has always inspired and permeated SIERRA Tequila. Thus, the colorful labels are decorated with elements such as the guitars alluding to mariachi music or the "Papel Picado" garlands famous beyond the borders of Mexico. Also embedded as an illustration is the legendary SIERRA Tequila Shot ritual with salt and lemon as well as cinnamon and orange, because no wild fiesta should be without it! The design is rounded off by noble ornaments that provide a high-quality feel and a 3D look.

The "Party Edition" will be made available to food retailers in Germany from July 01, 2021 as carton goods and on displays of 30 with an RRP of 13.99 euros.

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