SIG’s sustainability roadmap also helped Triballat Noyal to make its decision. The team is fully convinced by key arguments in favour of SIG’s carton packaging, which gives Triballat Noyal the option to use industry-leading sustainable packaging materials.
Initially for the French and Italian markets, Triballat Noyal will offer four new SKUs of its Sojasun brand soy drinks – Calcium, No Added Sugar, Chocolate and Vanilla – in SIG’s combiblocMidi carton packs with the innovative and highly convenient combiMaxx closure. A range of Sojade, a dessert cream brand from Triballat, is also due to be launched in combiblocMidi in 2021.
Blandine Coindet, Beverage Business Unit Manager at Triballat Noyal: “We have a strong passion for plant-based dairy alternatives which help our consumers to enjoy a responsible diet and healthy lifestyle. We have set our sights on producing the food of the future and this includes the right packaging. We choose SIG to offer a coherent, responsible and future proof package, that will enable us to stand out from the competition.”
It is evident that plant-based dairy alternatives are here to stay, with consumers completely reshaping their eating habits. Food and beverage producers such as Triballat Noyal have quickly adapted to expand product portfolios to compete in this fast-growing market.
François Dieulouard, Key Account Manager at SIG: “Our close cooperation with Triballat Noyal has provided the best packaging solution for its innovative plant-based products. combiblocMidi is very well received by consumers, from visual appeal and ergonomics to its strong environmental advantages. combiMaxx closure also offers high convenience, optimal product flow, easy handling and spill free storage.”
The partnership between SIG and Triballat Noyal offers true product innovation and differentiation as part of SIG’s Value Proposition, which aims to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.