Underberg Group launches innovative cocktails from JARTAILS in Germany

The special thing about JARTAILS: no equipment, no bartending skills and no ingredients are required for preparation, just an ice cube. The screw-top glass is closed with it, shaken vigorously for 30 seconds - and the cocktail is ready with a long-lasting foam structure and unadulterated taste. In keeping with the concept: “Cocktails made easy!”

Further development of the third-party portfolio
“JARTAILS is in tune with the times: more and more consumers are looking for high-quality moments of pleasure that are uncomplicated and spontaneous,” says Thomas Mempel, member of the Management Board of Semper idem Underberg AG. “The introduction of this innovative brand to the German market fits in with the strategic development of our third-party portfolio, which increasingly includes modern and consumer-oriented indulgence solutions in addition to traditional brands.”

The Dutch company Sunshine Brands from Breda is behind the JARTAILS brand. As an experienced provider of trendy drinks formats, Sunshine Brands works closely with the Amsterdam distillery The Stillery. There, the cocktails are pre-mixed with fine, carefully selected ingredients and a great deal of know-how at bar level.

The four variants are based on popular classics:
Pornstar Martini - fruity and exotic with vanilla and passion fruit
Espresso Martini - full-bodied coffee enjoyment with a subtle sweetness
Pina Colada - creamy and Caribbean with pineapple and coconut
Amaretto Sour - harmonious and tart with a fine almond aroma

With an alcohol content of 12% by volume (Pina Colada 13%) and a practical 120 ml glass format, JARTAILS are perfect for enjoying at home, for garden parties or as an original gift. The RRP is 3.49 euros, the recommended retail price for the promotion is 2.99 euros.