USA: Heineken unveils two new fruit-forward flavors under its Heineken 0.0 label
News General news
Beer giant Heineken is doubling down on the fast-growing non-alcoholic market, unveiling two new fruit-forward flavors under its Heineken 0.0 label as the company seeks to capture consumers who want the taste of beer without the alcohol, Cleveland.com reported on February 5.
Source:
Company news
The company said it is introducing Cold Pressed Lime and Nectarine Juniper, marking its first move into flavored, alcohol-free beers. Both drinks are brewed twice to remove alcohol and then blended with the same base recipe used in Heineken 0.0.
According to Heineken, the launch comes as more Americans moderate their alcohol intake. Company research cited by Heineken found 81% of U.S. consumers say they now choose non-alcoholic options in social situations.
Company profile: Heineken USA Corporate Headquarters, USA, White Plains, NY
