Verallia launches reusable pool for wine bottles - consistent implementation of the circular economy for container glass

With this project, Verallia is supporting a rethink in the wine industry: the company is contributing its extensive know-how in glass production, combined with its innovative strength, to the design and implementation of new reusable cycles.

The system consists of a newly designed 0.75-litre wine bottle, which is available in two different colours, as well as a timeless 6-bottle crate. During development, special attention was paid to creating a standardised container that is easily compatible with all types of wine. At the same time, it offers the bottler many different decoration options and meets the special requirements of a robust returnable container. The bottles are suitable for bottling wine and sparkling wine with a carbonation of up to 4g/l.

The first deliveries are planned from the 1st quarter of 2024. In this context, Verallia Deutschland AG has already entered into a partnership with Peter Riegel Weinimport, one of the most important organic wine retailers in Germany.

The first deliveries are planned from the 1st quarter of 2024. In this context, Verallia Deutschland AG has already entered into a partnership with Peter Riegel Weinimport, one of the most important organic wine retailers in Germany.

With the definition of the Verallia Purpose "Rethinking glass - for a sustainable future" in 2020, the group of companies has committed itself to contributing to making the circular economy attractive for the environment, people and the beverage industry. Returnable glass makes a very significant contribution here through the so-called "double circular economy", i.e. reuse up to 50 times even before 100% recycling.

"The consumer desire for ecologically advantageous packaging for wine was also impressively confirmed by broad market research," says Karsten Fuchs, board member for sales and marketing at Verallia Deutschland AG.